1. INTRODUCTION TO MASS MEDIA

2. Cornell Notes
Make sure that you have filled out your name, topic, and essential question
Be sure that you have a spot to write notes, questions, and a summary.
Essential Question: What is mass media, and how did it start?

3. Types of Communication
Interpersonal
Face to Face Communication
Verbal
Nonverbal
Mass Communication
Communicating to a large number of people
Interposed Communication
Sender—Device—Receiver

4. Mass Communication Model
Single Sender
Device
Mass Receivers

5. The Language of the Media
Medium—ONE channel or system of communication
Ex. Television is a medium
Media—ALL of the channels or systems of communication together
Ex. Television, newspapers, Internet, etc.

6. All media basically breaks down into two different categories
Print
Newspapers
Magazines
Billboards
Ads on Clothing
Electronic
Television
Internet
Video Games
Radio
How have the lines between print and electronic media blurred?

7. The Beginning of Mass Media
Mass Media was not possible until the invention of the printing press in by Johannes Gutenberg
How did this invention make mass media possible?

8. BEFORE MASS MEDIA…
We had to rely on
Town criers
News runners
Drums
Smoke signals

9. Mass media fulfilled human desire to break the prisons of TIME and DISTANCE
How has this fulfillment affected us as a society?

10. Cornell Notes
In the “notes” section, be sure that you have enough information so that your notes makes sense to you.
For example:
Town criers
Smoke signals
What could be added to those notes to make them more beneficial to the writer?
Is there enough information in your notes to help you answer your essential question?

11. Why Should We Study Media?

12. Cornell Notes
Make sure that you have filled out your name, topic, and essential question
Be sure that you have a spot to write notes, questions, and a summary.
Essential Question: Why should we study the media?

13. Media Saturation
We are exposed to more mass media messages in one day than our grandparents were exposed to in one month.
TV, music, radio, newspapers, magazines, computers, video games, ads on clothing, junk s/texts…
Look around at your peers. What messages are they sending you right now?

14. Media Influence
The media are deliberately trying to predispose people to BUY.
Buying supports business, business advertises, advertising pays for media.
Product placement clips
Wayne’s World
Biggest Loser

15. Manufacture and Management of Information
Most governments and businesses have “PR” departments (whether they call them that or not).
Much of what is reported as “news” comes directly from PR departments and press releases.
Manufactured news creates interest in a celebrity, product, company, etc.

16. Manufactured News
'I'm deeply sorry for the hurt and embarrassment I've caused to those close to me and everyone this has affected. This momentary indiscretion has jeopardized the most important thing in my life, the person I love and respect the most, Rob. I love him, I love him, I'm so sorry.'
-Kristin Stewart
Responses

17. Media and Democracy
Political leaders have discovered the influence of the media.
Think about the last presidential campaign or the current political season
Politicians who twitter, websites, etc.
Political ads
Obama Ad million
Mitt Romney 70.3 million
Those who use it will get their way regardless of public policy or personal integrity.
Do you agree or disagree?
How does media impact the democratic process?
Has media improved or impinged on the democratic process?

18. Increased Importance of Visual Communication and Information
In today’s society, the visual image is arguably more important than the printed word.
HOWEVER, not much emphasis has been placed on learning to read the meanings of visual images.

19. Educating for the Future
The ability to “read” these visual images will be increasingly important.
IN FACT, tomorrow’s world will be increasingly dominated by mass media.
Generations of the future will need to understand how the mass media influence society.
Why?

20. Quiz
Mass media unites us as a culture. Agree or disagree? Explain/elaborate…
Choose one side and support it:
Media reflects society.
Media infects society.
Does media reflect our actual reality? Explain.
Agree or disagree: Media contains bias. Explain.

21. Cornell Notes
In the “notes” section, be sure that you have enough information so that your notes makes sense to you.
For example:
PR departments
manufactured news
What could be added to those notes to make them more beneficial to the writer?
Is there enough information in your notes to help you answer your essential question?

22. What to remember when consuming the media…

23. Cornell Notes
Make sure that you have filled out your name, topic, and essential question
Be sure that you have a spot to write notes, questions, and a summary.
Essential Question: What should I remember when studying the media?

24. Mass media is our #1 export in America; it unites us as a culture.
Examples?

25. Chicken and the egg theory: As time passes it is hard to determine if media reflects or inflects society.

26. Media distorts our view of the world- Everyone ends up somewhere on the spectrum between a mean scary world and desensitization.
Examples?

27. No media is bias free, therefore our best defense is to become educated and aware.
Examples?

28. Cornell Notes
In the “notes” section, be sure that you have enough information so that your notes makes sense to you.
For example:
Chicken and Egg
Bias Free
What could be added to those notes to make them more beneficial to the writer?
Is there enough information in your notes to help you answer your essential question?

29. Using your notes from the “notes” section…
Write questions to help you study later.
Use the “questions” section of your Cornell notes.
Example:
What are the types of communication?
How is media a type of “interposed” communication?
Continue this for all three essential questions

30. Write the “summary”
Using the essential question on the top of each sheet as a guide, write a summary for your notes…
Think about how you would answer the essential question with the information provided from your notes.