1. The Vermont Agency of Transportation
Entry 5b
Best Video Production: External
Roundabouts-Everything You Need to Know - YouTube

2. and how drivers should navigate them.
Situation
Over the past several years, the Vermont Agency of Transportation has installed a number of single-lane roundabouts throughout the state. While roundabouts are safe, efficient, and effective, they can be confusing for drivers, and their increasing prominence in Vermont has been a source of controversy.
VTrans set out to educate drivers on why roundabouts are becoming more popular,
and how drivers should navigate them.

3. Situation
We felt that video provided the best platform to simply and effectively cover the intricacies of roundabouts.
Although numerous roundabout explainer
videos already exist, few explain the practical
benefits of roundabouts, and even fewer
do so in a succinct and watchable manner.

4. Goals
We sought to achieve the following goals through our Roundabout video (Video Here!)
Explain WHY roundabouts are an excellent option for intersections in Vermont.
Explain HOW to properly navigate Vermont’s single-lane roundabouts.
Do so in a succinct, interesting manner that retains our audience’s attention.

5. Our Strategy
Explainer videos are inherently dull, and an explainer video focused on roundabouts typically wouldn’t draw a lot of attention. We implemented numerous strategies to make our video as interesting as possible.
Feature VTrans Experts
Rather than relying on text or voiceover, we prefer to feature subject-matter experts.
This adds a human element to our videos, and improves the clarity and effectiveness of the message.
Utilize Text and Visual Aids
Graphics, text, and other visual aids were employed to compliment and clarify the subject’s words.
Set a Pace
We like to keep things moving with snappy editing, tight composition, and upbeat music. This keeps
our audience engaged, and helps keep our videos as succinct as possible. POV cameras were used
to show the driver’s perspective on the content being discussed.

6. Did we achieve our goals?
Just ask our audience.

7. 9 likes, 6 comments, and 3 shares in the first week.
Results
The video was well-received on the VTransTV Youtube channel, gaining 699 views,
9 likes, 6 comments, and 3 shares in the first week.

8. Results
These numbers continued to grow in subsequent weeks as the video was shared
nationwide by Midas Inc., and embedded on the Vermont Highway Safety Alliance homepage.

9. Results
Today, the video has 1,392 views, 3,360 minutes-watched, and has been
seen by viewers across the globe.
We are proud to achieve such numbers in our small, rural state, and
we hope that the video continues to spread its reach across Vermont,
cleaning up the controversy and confusion surrounding roundabouts.