1. What to look over Steps in research process
Parts of MIS: (Input, Storage, Analysis, Output, Decision Making)
Ways to conduct primary research
Surveys
Test Markets
Observations
Simulations
Types of data:
Secondary, Primary
Internal, External
Types of questions:
Open Ended, Close Ended
Qualitative, Quantitative

2. Bonus Question!
Please answer on the back of your quiz. Use complete sentences to receive full credit!
Bonus: Explain the research problem for our research endeavor for the new school store. Explain how your results helped to answer the research problem.
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3. Vocabulary activity
Instructions: on your piece of paper write and define the term you were given. Using the craft supplies made available to you, draw an image that will represent the term.
Table 1:Net worth
Table 2: Profit
Table 3: Margin
Table 4: Sales revenue
Table 5: Cash flow
Table 6: Equity
Table 7: Credit

4. Unit 5: Financing Marketing Activities
Mrs. Brink/ Marketing principles
Chapter 1

5. Financing and Marketing
Financing deals with raising and allocating funds for various business activities such as marketing
Where does the money come from?
Investors
Give $ to company in return for equity
Equity=% of ownership, worth in company
Stock Holders: buy a portion of ownership in company in return for dividends
Sales

6. Investing Investors look at several things when lending money
Net worth of company
Potential return on investment
Future potential growth of the business
Investing comes in two forms
Equity
Debt
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7. Investing: Equity Capital
money invested in a business in return for a share in the profits/ownership of the business
Sources of equity include:
Personal Contributions
Friends and Relatives
Venture Capitalists
individuals and companies that make a living investing in startup companies
Chapter 9

8. Investing: Commercial Bank Loans
debt capital
money loaned to a business with the understanding that the money will be repaid
WITH INTEREST!
secured loans
loans that are backed by collateral
collateral
property that the borrower forfeits if business defaults on the loan
Unsecured Loans
loans that are not guaranteed with collateral
only made to creditworthy customer
Chapter 9

9. How do businesses generate funds?
Sales revenue: Money generated from sales of product
This number does not show expenses taken from revenue
Profit: total amount of money available to business
Sales revenue—Expenses= Profit
Margin: The amount of money made from each individual sale of a product
Price of product—cost of the product=margin
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10. Creating Budgets Marketing requires carefully allocating funds
A LARGE PORTION OF PROFITS GO RIGHT BACK INTO MARKETING ACTIVITIES---UP TO 20%
Budgets show how much will be spent and where!

11. How do we find out what is available?
Financial Statements
Cash Flow: shows money in, money out of business in a time period
Income Statement: more in depth explanation of where your money came from and sales generated
Company Case Study
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12. What can impact funds? Bad pricing practices Bad investments
Underpricing=loss in profits
Overpricing=loss in revenue
Bad investments
Losing money investing in activities
Paying investors interest
Low credit scores
Credit=how reliable you/your business are in the eyes of lenders
Chapter 1

13. Personal Finance
Chapter 1

14. Personal Credit and Financing
Credit score: a number that represents how “trust worthy” you are when it comes to lending
Investors care!
For sole proprietors and partnerships personal credit scores can impact the financial well being of business
points
The higher your score, the better!
Majority of scores are in the range
700 and above are considered "prime" and can get you much better interest rates on loans
Scores change every 3 to 6 months
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15. Credit Score Activity You are a partnership!
The number on your post-it represents your credit score
WHEN YOU ARE DONE START WORKING ON COLLEGE PERSONAL BUDGET

16. Credit Score Activity Table 1: 650 Table 2: 575 Table 3: 675
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17. Closing College Budget Individual Activity Tomorrow:
Located on the class website!
Pick a college of your choice
Tomorrow:
GUEST SPEAKER!
Mr. Beuher from Delta Community Credit Union
Chapter 1