1. Adland v TV Viewers
What makes people working in the advertising/media/marketing business stand out from the crowd?
150 people from the advertising/media/marketing industry told us about their lives – we call them “Adlanders” ……. Here’s what we found out……..

2. Adlanders are unique in many different ways
Everyday life
Attitudes
Technology
TV Viewing
According to the IAPI Industry Census 2013 the average age of someone working in advertising is 35 so where appropriate we compared the answers within age groups and Dublin.

3. Almost ½ of Adlanders live in a 2 person home.
Everyday Life
Almost ½ of Adlanders live in a 2 person home.

4. Everyday Life
Contrary to the rest of the population most Adlanders leave for work between 8 and 8.30 each morning.

5. Everyday Life
Again proving their uniqueness Adlander’s travel time is between 30 and 45 mins daily.

6. They are also more likely to walk or cycle.
Everyday Life
Adlanders are far more likely to travel to work via public transport than the rest of the population – even their fellow Dubliners.
They are also more likely to walk or cycle.

7. Superquinn does exceptionally well with Adlanders
Everyday Life
Superquinn does exceptionally well with Adlanders

8. Attitudes
Adlanders are more impulsive than TV viewers – even younger TV viewers.

9. Adlanders are optimistic & career focused.
Attitudes
Adlanders are optimistic & career focused.

10. Activities
When it comes to activities Adlanders are far more likely to go to museums and galleries and also more likely to go to the gym.

11. Activities
Adlanders have less interest in DIY and gardening and a much more active nightlife

12. Very different online habits than the general population.
Technology
Very different online habits than the general population.

13. Technology
Even when it comes to younger people adlanders behave very differently online.

14. Daily activity with social media shows an even bigger divide
Technology
Daily activity with social media shows an even bigger divide

15. Technology
Again the difference is still apparent even when you look at the younger age groups

16. Technology
1 in 4 homes have a tablet but, 3 in 4 adlanders own a tablet

17. TV Viewing
Adlanders more likely to have Sky as main reception type than their Dublin counterparts.

18. 66% of Adlanders claim to spend in excess of 30 mins daily tsv.
TV Viewing
Minutes
66% of Adlanders claim to spend in excess of 30 mins daily tsv.
If we average out their claimed tsv it amounts to 49 mins daily (indicative only).
We know from TAM Ireland/Nielsen data that Adults 15+ spend an average of 18 mins TSV daily.