1. Innovations in Multi-Modal Transit Mapping Margaret Carragher E.I.T Advisor: Dr. Kari Watkins P.E. October 16, 2013 GIS in Transit Conference, Washington D.C.

2. Presentation Overview Introduction Methodology Survey Responses & Analysis Key Takeaways 2

3. INTRODUCTION IntroductionKey TakeawaysMethodology Survey Responses & Analysis 3

4. Project Need Current transit system maps Often separated by mode Can be difficult to read with many bus routes Experts have been calling for and designing frequency bus maps Integrated, multi-modal systems (streetcar, bus, BRT, LRT, commuter rail,…) require integrated multi-modal maps 4

5. Project Overview Use MARTA in Atlanta as a case study for a new schematic, multi-modal, system map Test these new maps through surveys of transit riders and non-riders surveys to understand… what riders are looking for in a system map if it would affect their system understanding if it would affect their bus ridership 5

6. 6 Figures Source : MARTA

7. METHODOLOGY IntroductionKey Takeaways 7 Methodology Survey Responses & Analysis

8. Methodology Perform literature review Create new multi-modal, schematic maps for MARTA in Atlanta Test these new maps through in-person, mail- home, and online surveys Perform analysis Understand what users want to see in their maps 8

9. Connect to MARTA owned parking lots Require no frequency Feed commuters to rail line 9 Park & Ride Map

10. Based on new attractions list Contains routes that run with at least 30 minute headways all day 10 Popular Destinations Map

11. Most frequent MARTA routes Mostly due to budget cuts and route consolidation Frequencies 12-20 minutes 11 Frequency Map

12. 12 Existing Map

13. SURVEY RESPONSES & ANALYSIS IntroductionKey Takeaways 13 Methodology Survey Responses & Analysis

14. Most Useful Map 42 110 49 55 14 Park&Ride Pop. Dest. Frequency Existing

15. Popular Destinations vs. Frequency 15

16. Popular Destinations vs. Frequency 16 Popular Destinations 38% Frequent Service 62% Park&Ride Pop. Dest. Frequency Existing Most Useful Map

17. Popular Destinations Map Ranking of the Popular Destinations Map by Participants who chose Popular Destinations 17

18. Frequency Map Ranking of the20 Minute Frequent Service Map by Participants who chose Frequent Service 18

19. Would you ride the bus more? 19

20. Factors Influencing Future Bus Ridership Example: Current Bus Ridership Performed this analysis for all factors 20 With these maps, would you ride the bus more?

21. Factors Influencing Future Bus Ridership Significant (95%) Bus Ridership Train Ridership Train Trip Purpose Current Mode(s) Not Significant # Vehicles in the household Licensure Ethnicity Income 21

22. KEY TAKEAWAYS 22 Introduction Key Takeaways Methodology Survey Responses & Analysis

23. Key Takeaways Popular Destinations and Frequency maps were positively received are particularly effective for: Small increases in ridership Highlighting particular routes Improving rider understanding of how modes interact within the overall transit system 23

24. Map Design Findings 24 Frequency Destinations Multiple Maps Street Names Service Standards Modes Peak10 min Off-peak30 min

25. Questions? For inquiries, interest, questions, and comments, our contact information is: Margaret Carragher, E.I.T. Margaret.Carragher@metro-pe.com Margaret.Carragher@metro-pe.com 508-415-9122 Dr. Kari Watkins, P.E. kari.watkins@ce.gatech.edu 25

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