1. WASDA Regional Meeting

2. See handout, “Considerations for Advocacy by Administrators”
Legal Considerations
What works and is appropriate in one district may not work or be appropriate in another.
See handout, “Considerations for Advocacy by Administrators”

3. Across this state, there are more than 3,000 SAA members.
We Must Work Together
Across this state, there are more than 3,000 SAA members.
These professionals are among the most trusted and respected members of their community.

4. Working smarter means…
We Must Work Smarter
Working smarter means…
Advocating as administrative teams
Creating an advocacy plan
Using a common framework

5. Using a Framework
Drew’s framework and the planning efforts that come from it allow us to ensure that we are all on the same page, that we can work together with our administrative teams, and that we can learn from each other.

6. What do you hope to accomplish through your advocacy efforts?
Goals
What do you hope to accomplish through your advocacy efforts?
What evidence will you be able to point to one year, two years, or five years from now to prove that you were successful in your advocacy efforts?

7. Stakeholders
What are the key stakeholder groups that you need to engage to accomplish your advocacy goals?

8. The Pyramid of Engagement
Top Performance
I will lead for success.
Role
I know how to make it happen.
Commitment
I want to make it happen.
BeliefI buy it.
Understanding
I get it.
Awareness
I heard it. 8

9. Current and Future States
For your stakeholders, what is their current level of engagement?
What is the desired level of engagement?

10. Messages and Experiences
What key information or messages should all of your stakeholders experience?
Put another way, if you could engage with every member of the stakeholder groups with whom you have identified, what would you want to make sure they know, feel, or do based on that meeting?

11. Messages and Experiences
See handout, “Message Ideas”

12. Tools, Tactics and Processes
Based on the desired level of engagement, how will you engage your stakeholders?
How will you ensure that your stakeholders receive the messages you have outlined?

13. Tools, Tactics and Processes
See various handouts.

14. Make them specific and measurable.
Goal for Stakeholders
Now that you have had a chance to consider stakeholders’ current and desired states of engagement along with messages and tools and tactics, create an advocacy goal for each stakeholder.
Make them specific and measurable.

15. Who is Responsible
Select one person on your team to be responsible for advocacy for each stakeholder.

16. What are your next steps for each stakeholder group?

17. How Can We Help?
Finally, how can your organizations help you to reach your advocacy goals?