1. Group Design Movement Investigation
Your Task;
To work in a team to investigate the Memphis movement and the impact of this movement on product design
Deliverables…
All students must produce a product analysis.
All students must produce a specification
You must choose a range of household objects and re-design them in the style of your movement.
You must then present your ideas in the form of a Third Angle Orthographic drawing.
You will then gather your team together and give a short 3 – 5 minute presentation on the movement, what it is, what impact it has had on the design world. Then how your designs have been influenced.
*Scan in all third angle drawings so that you can use them in your presentations.

2. Memphis Design Movement
Tasks to be completed…..
Analyse the information provided on the design movement.
Conduct a product analysis and create a specification
Using this information and the design movement information redesign your product – 2 design ideas
Draw one of these in isometric / orthographic projection

3. These lines must be light. These are the Construction lines
Third Angle Orthographic Projection
These lines must be light. These are the Construction lines
Isometric View
Orthographic Projection is a way of drawing an object from different directions. Usually a front, side and plan view are drawn so that a person looking at the drawing can see all the important sides. Orthographic drawings are useful especially when a design has been developed to a stage whereby it is almost ready to manufacture.

4. Third Angle Orthographic Projection
Complete the third angle projection below and draw the isometric version of it
Isometric View

5. Third Angle Orthographic Projection – Draw the object here in third angle orthographic projection

6. Third Angle Orthographic Projection – Draw the object here in isometric view

7. Design Process – (Design Movements, Product analysis – reverse specification, Ideas, Isometric)
Memphis
… was a Milan-based collective of young furniture and product designers led by the veteran Ettore Sottsass. After its 1981 debut, Memphis dominated the early 1980s design scene with its post-modernist style.
There was no set formula to the Memphis movement. "No-one mentioned forms, colors, styles, decorations". That was the point. After decades of modernist doctrine, Sottsass and his collaborators longed to be liberated from the tyranny of smart, but soulless ‘good taste’ in design. Their solution was to continue the experiments with unconventional materials, historic forms, kitsch motifs and gaudy colours begun by Studio Alchymia, the radical late 1970s Italian design group to which Sottsass and De Lucchi had belonged. Jasper Morrison discovered furniture made from the flashily coloured plastic laminates emblazoned with kitsch geometric and leopard-skin patterns usually found in 1950s comic books or cheap cafés.
Other pieces of furniture and lights were made from industrial materials – printed glass, celluloid's, fireflake finishes, neon tubes and zinc-plated sheet-metals – jazzed up with flamboyant colours and patterns, spangles and glitter.
Memphis was seen as equally sensational outside the closed confines of the design community. The packed opening party, cool graphics and hip young designers – male and female, from different countries - proved irresistible to the mass media. Perfectly in tune with an era when pop culture was dominated by the post-punk flamboyance of early 1980s new romanticism, Memphis was also a colourful, clearly defined manifestation of the often obscure post-modernist theories then so influential in art and architecture.

8. Product Analysis – Product analysis is probably the most useful research you can undertake. It involves looking carefully at a product, taking it apart (or imagining taking it apart) and working out how it was made
You are expected to consider the wider implications of designing and manufacturing. Can the product be recycled? What does its life cycle look like? What has been the effect of this product on our lifestyles? Is a particular group of people excluded from using the product?

9. Specification – Your specification should provide a detailed description of what the product is to be. It should reflect information found in your research and a third party should be able to use your specification to start to plan and develop ideas which would result in a final product.
Important criteria to consider; Target Market, Function, Size, Weight, Durability, Aesthetics, Materials, Safety, Cost, Environmental Issues, Manufacture, Packaging

10. Initial Ideas x 2 – You are to take the information in your specification, the product analysis, the design movement and redesign the product on the front sheet

11. 3rd Angle Projection Symbol
Third Angle Orthographic view of the chosen idea
3rd Angle Projection Symbol
Appropriate sizes must be included on this diagram, all relevant detail, and must adhere to the Third Angle Standards