1. A Strategic Transition (1980 - 1986)
Frito-Lay, Inc.
A Strategic Transition
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2. Suggested Study Questions
1. Why challenges did Frito-Lay face as it entered the 1980s? Evaluate the company’s strategy and organization design in light of those challenges.
2. How important was IT in addressing the challenges Frito-Lay faced in the late 1970s? In light of those challenges, evaluate the information infrastructure in place in 1981.
3. What was Korn’s vision for transforming Frito-Lay to meet the challenges of the 1980s?

3. Suggested Study Questions (Cont.)
4. With respect to Korn’s approach to implementing his vision, what went wrong and what should he have done differently?
5. What would your advice have been to Jordan in 1987?
6. Evaluate the actions taken by managers at Frito-Lay during 1990 and 1991.
7. What have you learned from the Frito-Lay story about the challenges of managing in an “information age,” the characteristics of the organization design required, and the implementation process?