1. The American Music Industry’s newest heavyweight
iTunes
The American Music Industry’s newest heavyweight B E L A
rian Bolibrzuch
van Bryant
isa Cheski
rata Doba

3. iTunes #4 top seller of music in U.S.
Approximately 1 million people visit site daily
Prime promotion spots
Major clout in music business
Put a new talent on the music map
Make some bands stay in “back bins”
Who decides which bands get the advertisement?

4. iTunes How can bands get home page placement on iTunes?
Bands give “things” in exchange for good spots
What are these “things”?
Exclusive access to new songs
Special discount pricing
Additional material
Interviews with the star
Live stage performance videos
Behind the scenes footage

5. Push For Exclusives
Apple Corp. pushes hard to promote artist’s exclusive content
Although this angers some in the music industry, most comply because of how well sales do during a promotion
In one week when an album is featured on iTunes’ homepage, it sells 5x more copies than the 3-5 weeks following
Promotions of songs and albums allow iTunes users to be exposed to much more music and video

6. How iTunes Grew Employees are Music pedigrees
Steve Jobs (Apple Chief Executive)
From 30 Million to 1.2 Billion
Music, TV, and Movies
Home-Page Promotion
99 cents!

7. Dissatisfaction Music industry looking down on Apple.
Only run promotions in exchange for exclusive content.
Lilly Allen
Lacking some major artists
Most notably the Beatles, AC/DC

8. Through it all…
iTunes remains to be by far the largest digital music retailer
It continues to grow even through the disapproval of some members of the music industry

9. Questions?