1. Chapter 3 Producing Data

2. Chapter 3 Producing Data
3.3 Sampling Design
3.4 Toward Statistical Inference
3.5 Ethics

3. 3.3 Sampling Design Population and sample Voluntary response sample
Simple random sample
Stratified samples
Undercoverage and nonresponse

4. Sample vs. Population Parameters

5. Some terminology

6. Population and Sample Population Sample
The distinction between population and sample is basic to statistics. To make sense of any sample result, you must know what population the sample represents.
The population in a statistical study is the entire group of individuals about which we want information.
A sample is the part of the population from which we actually collect information. We use information from a sample to draw conclusions about the entire population.
Population
Collect data from a representative Sample...
Sample
Make an Inference about the Population.

7. How to Sample Badly
The design of a sample is biased if it systematically favors certain outcomes.
Choosing individuals simply because they are easy to reach results in a convenience sample.
A voluntary response sample consists of people who choose themselves by responding to a general appeal. Voluntary response samples often show bias because people with strong opinions (often in the same direction) may be more likely to respond.

8. Simple Random Samples
Random sampling, the use of chance to select a sample, is the central principle of statistical sampling.
A simple random sample (SRS) of size n consists of n individuals from the population chosen in such a way that every set of n individuals has an equal chance to be the sample actually selected.
In practice, people use random numbers generated by a computer or calculator to choose samples. If you don’t have technology handy, you can use a table of random digits.

9. How to Choose an SRS Using Table B
A table of random digits is a long string of the digits 0, 1, 2, 3, 4, 5, 6, 7, 8, 9 with these properties:
Each entry in the table is equally likely to be any of the 10 digits 0–9.
The entries are independent of one another. That is, knowledge of one part of the table gives no information about any other part.
Step 1: Label. Give each member of the population a numerical label of the same length.
Step 2: Table. Read consecutive groups of digits of the appropriate length from Table B.
Your sample contains the individuals whose labels you find.
How to Choose an SRS Using Table B

10. SRS Example
Use the random digits provided to select an SRS of four hotels.
01 Aloha Kai 08 Captiva 15 Palm Tree 22 Sea Shell
02 Anchor Down 09 Casa del Mar 16 Radisson 23 Silver Beach
03 Banana Bay 10 Coconuts 17 Ramada 24 Sunset Beach
04 Banyan Tree 11 Diplomat 18 Sandpiper 25 Tradewinds
05 Beach Castle 12 Holiday Inn 19 Sea Castle 26 Tropical Breeze
06 Best Western 13 Lime Tree 20 Sea Club 27 Tropical Shores
07 Cabana 14 Outrigger 21 Sea Grape 28 Veranda
Our SRS of four hotels for the editors to contact is: 05 Beach Castle, 16 Radisson, 17 Ramada, and 20 Sea Club.

11. 3.2 Sampling Design (simple random sample)
Simple Random Sample (SRS) – every sample of size n has the same chance of being selected.
How do we do it? Use your calculator.
Q1: How do we select a simple random sample of two from {Tom, Jerry, Micky, Minnie} ?
Example: A university has 2000 male and 500 female faculty members. This is the total population. The university wants to randomly select 50 females and 200 males for a survey, giving each faculty member a 1 in 10 chance of being chosen. Is this a simple random sample (SRS)?
No. In an SRS there could be any number of males and females in the final sample. Here, stratification prevents that.

12. Other Sampling Designs
The basic idea of sampling is straightforward: Take an SRS from the population and use your sample results to gain information about the population.
A probability sample is a sample chosen by chance. We must know what samples are possible and what chance, or probability, each possible sample has.
Sometimes, there are statistical advantages to using more complex sampling methods. One common alternative to an SRS involves sampling important groups (called strata) within the population separately. These “sub-samples” are combined to form one stratified random sample.
To select a stratified random sample, first classify the population into groups of similar individuals, called strata. Then choose a separate SRS in each stratum and combine these SRSs to form the full sample.

13. Cautions About Sample Surveys
Good sampling technique includes the art of reducing all sources of error.
Undercoverage occurs when some groups in the population are left out of the process of choosing the sample.
Nonresponse occurs when an individual chosen for the sample can’t be contacted or refuses to participate.
A systematic pattern of incorrect responses in a sample survey leads to response bias.
The wording of questions is the most important influence on the answers given to a sample survey.

14. 3.4 Toward Statistical Inference
Parameters and statistics
Sampling variability
Sampling distribution
Bias and variability
Sampling from large populations

15. Parameters and Statistics
As we begin to use sample data to draw conclusions about a wider population, we must be clear about whether a number describes a sample or a population.
A parameter is a number that describes some characteristic of the population. In statistical practice, the value of a parameter is not known because we cannot examine the entire population.
A statistic is a number that describes some characteristic of a sample. The value of a statistic can be computed directly from the sample data. We often use a statistic to estimate an unknown parameter.
Remember s and p: statistics come from samples and
parameters come from populations.
We write µ (the Greek letter mu) for the population mean and σ for the population standard deviation. We write (x-bar) for the sample mean and s for the sample standard deviation.

16. Statistical Estimation
The process of statistical inference involves using information from a sample to draw conclusions about a wider population.
Different random samples yield different statistics. We need to be able to describe the sampling distribution of the possible values of a statistic in order to perform statistical inference.
The sampling distribution of a statistic consists of all possible values of the statistic and the relative frequency with which each value occurs. We may plot this distribution using a histogram, just as we plotted a histogram to display the distribution of data in Chapter 1.
Population
Sample
Collect data from a representative Sample...
Make an Inference about the Population.

17. Sampling Variability
Sampling variability is a term used for the fact that the value of a statistic varies in repeated random sampling.
To make sense of sampling variability, we ask, “What would happen if we took many samples?”
Population
Sample ?
Sample
Sample
Sample
Sample
Sample
Sample
Sample

18. Sampling Distributions
If we measure enough subjects, the statistic will be very close to the unknown parameter that it is estimating.
If we took every one of the possible samples of a certain size, calculated the sample mean for each, and made a histogram of all of those values, we’d have a sampling distribution.
The population distribution of a variable is the distribution of values of the variable among all individuals in the population.
The sampling distribution of a statistic is the distribution of values taken by the statistic in all possible samples of the same size from the same population.
In practice, it’s difficult to take all possible samples of size n to obtain the actual sampling distribution of a statistic. Instead, we can use simulation to imitate the process of taking many, many samples.

19. Sampling variability
Each time we take a random sample from a population, we are likely to get a different set of individuals and a calculate a different statistic. This is called sampling variability.
The good news is that, if we take lots of random samples of the same size from a given population, the variation from sample to sample—the sampling distribution—will follow a predictable pattern. All of statistical inference is based on this knowledge.

20. Bias and Variability
We can think of the true value of the population parameter as the bull’s-eye on a target and of the sample statistic as an arrow fired at the target. Bias and variability describe what happens when we take many shots at the target.
Bias concerns the center of the sampling distribution. A statistic used to estimate a parameter is unbiased if the mean of its sampling distribution is equal to the true value of the parameter being estimated.
The variability of a statistic is described by the spread of its sampling distribution. This spread is determined by the sampling design and the sample size n. Statistics from larger probability samples have smaller spreads.

21. Managing Bias and Variability
A good sampling scheme must have both small bias and small variability.
The variability of a statistic from a random sample does not depend on the size of the population, as long as the population is at least 100 times larger than the sample.

22. Why Randomize?
The purpose of a sample is to give us information about a larger population. The process of drawing conclusions about a population on the basis of sample data is called inference.
Why should we rely on random sampling?
To eliminate bias in selecting samples from the list of available individuals.
The laws of probability allow trustworthy inference about the population.
Results from random samples come with a margin of error that sets bounds on the size of the likely error.
Larger random samples give better information about the population than smaller samples.

23. 3.5 Ethics Basic data ethics Institutional review boards
Informed consent
Confidentiality
Clinical trials
Behavioral and social science experiments

24. Basic Data Ethics
The most complex issues of data ethics arise when we collect data from people.
Basic Data Ethics
The organization that carries out the study must have an institutional review board that reviews all planned studies in advance in order to protect the subjects from possible harm.
All individuals who are subjects in a study must give their informed consent before data are collected.
All individual data must be kept confidential. Only statistical summaries for groups of subjects may be made public.

25. Institutional Review Boards
The organization that carries out the study must have an institutional review board that reviews all planned studies in advance in order to protect the subjects from possible harm.
The purpose of an institutional review board is “to protect the rights and welfare of human subjects (including patients) recruited to participate in research activities.”
The institutional review board:
Reviews the plan of study
Can require changes
Reviews the consent form
Monitors progress at least once a year

26. Informed Consent
All subjects must give their informed consent before data are collected.
Subjects must be informed in advance about the nature of a study and any risk of harm it might bring.
Subjects must then consent in writing.
Who can’t give informed consent?
Prison inmates
Very young children
People with mental disorders

27. Confidentiality
All individual data must be kept confidential. Only statistical summaries may be made public.
Confidentiality is not the same as anonymity. Anonymity prevents follow-ups to decrease non- response or inform subjects of results.
Separate the identity of the subjects from the rest of the data immediately!
Example: Citizens are required to give information to the government (tax returns, social security contributions). Some people feel that individuals should be able to forbid any other use of their data, even with all identification removed.

28. Clinical Trials
Clinical trials study the effectiveness of medical treatments on actual patients—these treatments can harm as well as heal.
Points for a discussion:
Randomized comparative experiments are the only way to see the true effects of new treatments.
Most benefits of clinical trials go to future patients. We must balance future benefits against present risks.
The interests of the subject must always prevail over the interests of science and society.
In the 1930s, the Public Health Service Tuskegee study recruited 399 poor blacks with syphilis and 201 without the disease in order to observe how syphilis progressed without treatment. The Public Health Service prevented any treatment until word leaked out and forced an end to the study in the 1970s.

29. Behavioral and Social Science Experiments
Many behavioral experiments rely on hiding the true purpose of the study.
Subjects would change their behavior if told in advance what investigators were looking for.
The “Ethical Principles” of the American Psychological Association require consent, unless a study merely observes behavior in a public space.