2. History Founded in 1953 named Insta-Burger King
David Edgerton and James McLamore purchased the company in 1954 and renamed it Burger King
The first whopper was sold in 1957
Pillsbury Company bought the company in 1967
The first drive-in was established in 1975
In 1976 Burger King came to Europe
The Texas Pacific Group bought the company in for 1,5 Billion US-Dollar
3G Capital bought it for 4 Billion US-Dollar in 2010

3. Evolution of the company logo
Original Burger King text logo from 1953 Vintage Burger King “sitting king” logo Original "bun halves" logo ( ) ( ) Revised "bun halves" logo Current “blue crescent” logo (May 1, June 30, 1999) (1999- present)

4. Product
Burger King produces, hamburgers, cheeseburgers as well as Fries, Salads, Hash browns, Onion rings, Coffee, Juice, Shakes, cookies and pies
Burger King differentiate from competition with its “have it your way”  many options including fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion.
Burger King just added hot dogs to its menu

7. Price Price vary based on sides or special things
A normal menu contains a Burger, drink and fries and costs around $6-10
Selling products for $1
Inexpensive because production isn’t elaborate
Price set high enough  no doubts about quality
Price set low enough  consumers will buy

8. Marketing Communications
Burger King uses the slogan “Have it your way”
Advertisement via
-Television Ads
-Billboard Ads
-Back of vehicles (ex. Buses)
Free getting of coupons
BK develops many special offers such as
‘10 pc. Nuggets for $1.99’

10. Distribution Business is a franchise arrangement
-company leases the land and building to franchisees
-franchisees invest in equipment, signage and decor
~ 14,000 restaurants in nearly 100 countries
66% of the restaurants located in United States

11. Consumers reaction

12. Sources http://burgerking.ca/
mix-4ps-analysis
business-strategy
ng.html?page=2