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Decision Analysis Support Tools and Processes

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1 Decision Analysis Support Tools and Processes
Chapter 1 Supplement Decision Analysis Support Tools and Processes

2 Decision Analysis Quantitative methods Decision analysis
a set of tools for operations manager Decision analysis a set of quantitative decision-making techniques for decision situations in which uncertainty exists Example of an uncertain situation demand for a product may vary between 0 and 200 units, depending on the state of market

3 Decision Making Without Probabilities
States of nature Events that may occur in the future Examples of states of nature: high or low demand for a product good or bad economic conditions Decision making under risk probabilities can be assigned to the occurrence of states of nature in the future Decision making under uncertainty probabilities can NOT be assigned to the occurrence of states of nature in the future

4 Copyright 2011 John Wiley & Sons, Inc.
Payoff Table Payoff table method for organizing and illustrating payoffs from different decisions given various states of nature Payoff outcome of a decision States Of Nature Decision a b 1 Payoff 1a Payoff 1b 2 Payoff 2a Payoff 2b Copyright 2011 John Wiley & Sons, Inc.

5 Decision Making Criteria Under Uncertainty
Maximax choose decision with the maximum of the maximum payoffs Maximin choose decision with the maximum of the minimum payoffs Minimax regret choose decision with the minimum of the maximum regrets for each alternative Copyright 2011 John Wiley & Sons, Inc.

6 Decision Making Criteria Under Uncertainty
Hurwicz choose decision in which decision payoffs are weighted by a coefficient of optimism, alpha coefficient of optimism is a measure of a decision maker’s optimism, from 0 (completely pessimistic) to 1 (completely optimistic) Equal likelihood (La Place) choose decision in which each state of nature is weighted equally Copyright 2011 John Wiley & Sons, Inc.

7 Southern Textile Company
STATES OF NATURE Good Foreign Poor Foreign DECISION Competitive Conditions Competitive Conditions Expand $ 800,000 $ 500,000 Maintain status quo 1,300, ,000 Sell now 320, ,000 Copyright 2011 John Wiley & Sons, Inc.

8 Copyright 2011 John Wiley & Sons, Inc.
Maximax Solution STATES OF NATURE Good Foreign Poor Foreign DECISION Competitive Conditions Competitive Conditions Expand $ 800,000 $ 500,000 Maintain status quo 1,300, ,000 Sell now 320, ,000 Expand: $800,000 Status quo: 1,300,000  Maximum Sell: 320,000 Decision: Maintain status quo Copyright 2011 John Wiley & Sons, Inc.

9 Copyright 2011 John Wiley & Sons, Inc.
Maximin Solution STATES OF NATURE Good Foreign Poor Foreign DECISION Competitive Conditions Competitive Conditions Expand $ 800,000 $ 500,000 Maintain status quo 1,300, ,000 Sell now 320, ,000 Expand: $500,000  Maximum Status quo: -150,000 Sell: 320,000 Decision: Expand Copyright 2011 John Wiley & Sons, Inc.

10 Minimax Regret Solution
States of Nature Good Foreign Poor Foreign Competitive Conditions Competitive Conditions $1,300, ,000 = 500, $500, ,000 = 0 1,300, ,300,000 = ,000 - (-150,000)= 650,000 1,300, ,000 = 980, , ,000= 180,000 Expand: $500,000  Minimum Status quo: 650,000 Sell: 980,000 Decision: Expand Copyright 2011 John Wiley & Sons, Inc.

11 Copyright 2011 John Wiley & Sons, Inc.
Hurwicz Criteria STATES OF NATURE Good Foreign Poor Foreign DECISION Competitive Conditions Competitive Conditions Expand $ 800,000 $ 500,000 Maintain status quo 1,300, ,000 Sell now 320, ,000  =  = 0.7 Expand: $800,000(0.3) + 500,000(0.7) = $590,000  Maximum Status quo: 1,300,000(0.3) -150,000(0.7) = 285,000 Sell: 320,000(0.3) + 320,000(0.7) = 320,000 Decision: Expand Copyright 2011 John Wiley & Sons, Inc.

12 Equal Likelihood Criteria
STATES OF NATURE Good Foreign Poor Foreign DECISION Competitive Conditions Competitive Conditions Expand $ 800,000 $ 500,000 Maintain status quo 1,300, ,000 Sell now 320, ,000 Two states of nature each weighted 0.50 Expand: $800,000(0.5) + 500,000(0.5) = $650,000  Maximum Status quo: 1,300,000(0.5) -150,000(0.5) = 575,000 Sell: 320,000(0.5) + 320,000(0.5) = 320,000 Decision: Expand Copyright 2011 John Wiley & Sons, Inc.

13 Copyright 2011 John Wiley & Sons, Inc.

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16 Copyright 2011 John Wiley & Sons, Inc.

17 Decision Analysis with Excel
= MAX(C6:D6) = MAX(D6:D8)-F7 = MIN(C6:D8) = MAX(F6:F8) = MAX(G7:H7) = C19*E7+C20*F7) = .5*E8+.5*F8 Copyright 2011 John Wiley & Sons, Inc.

18 Decision Analysis with OM Tools
Copyright 2011 John Wiley & Sons, Inc.

19 Decision Making with Probabilities
Risk involves assigning probabilities to states of nature Expected value a weighted average of decision outcomes in which each future state of nature is assigned a probability of occurrence

20  Expected Value EV (x) = p(xi)xi n i =1 where xi = outcome i
p(xi) = probability of outcome i

21 Decision Making with Probabilities
STATES OF NATURE Good Foreign Poor Foreign DECISION Competitive Conditions Competitive Conditions Expand $ 800,000 $ 500,000 Maintain status quo 1,300, ,000 Sell now 320, ,000 p(good) = p(poor) = 0.30 EV(expand): $800,000(0.7) + 500,000(0.3) = $710,000 EV(status quo): 1,300,000(0.7) -150,000(0.3) = 865,000  Maximum EV(sell): ,000(0.7) + 320,000(0.3) = 320,000 Decision: Status quo Copyright 2011 John Wiley & Sons, Inc.

22 Decision Making with Probabilities: Excel
Expected value computed in cell D6 Copyright 2011 John Wiley & Sons, Inc.

23 Expected Value of Perfect Information
EVPI maximum value of perfect information to the decision maker maximum amount that would be paid to gain information that would result in a decision better than the one made without perfect information Copyright 2011 John Wiley & Sons, Inc.

24 Copyright 2011 John Wiley & Sons, Inc.
EVPI Good conditions will exist 70% of the time choose maintain status quo with payoff of $1,300,000 Poor conditions will exist 30% of the time choose expand with payoff of $500,000 Expected value given perfect information = $1,300,000 (0.70) + 500,000 (0.30) = $1,060,000 Recall that expected value without perfect information was $865,000 (maintain status quo) EVPI = $1,060, ,000 = $195,000 Copyright 2011 John Wiley & Sons, Inc.

25 Copyright 2011 John Wiley & Sons, Inc.

26 Copyright 2011 John Wiley & Sons, Inc.

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32 Sequential Decision Trees
A graphical method for analyzing decision situations that require a sequence of decisions over time Decision tree consists of Square nodes - indicating decision points Circles nodes - indicating states of nature Arcs - connecting nodes Copyright 2011 John Wiley & Sons, Inc.

33 Copyright 2011 John Wiley & Sons, Inc.

34 Copyright 2011 John Wiley & Sons, Inc.
Evaluations at Nodes Compute EV at nodes 6 & 7 EV(node 6)= 0.80($3,000,000) ($700,000) = $2,540,000 EV(node 7)= 0.30($2,300,000) ($1,000,000)= $1,390,000 Decision at node 4 is between $2,540,000 for Expand and $450,000 for Sell land Choose Expand Repeat expected value calculations and decisions at remaining nodes Copyright 2011 John Wiley & Sons, Inc.

35 Decision Tree Analysis
6 7 2 1 3 4 5 Expand (-$800,000) Purchase Land (-$200,000) $1,160,000 $1,360,000 $790,000 $1,390,000 $1,740,000 $2,540,000 Warehouse (-$600,000) 0.60 0.40 No market growth $225,000 Market growth $2,000,000 $3,000,000 $700,000 $2,300,000 $1,000,000 $210,000 Market Sell land 0.80 0.70 0.30 growth (3 years, $0 payoff) $1,290,000 0.20 $450,000 Copyright 2011 John Wiley & Sons, Inc.

36 Copyright 2011 John Wiley & Sons, Inc.

37 Copyright 2011 John Wiley & Sons, Inc.
Since cost of installation ($900,000) is greater than expected value of not installing ($552,000), do not install an emergency power generator Copyright 2011 John Wiley & Sons, Inc.


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