1. XS Event Sales
By: Vishaal Pandya

2. Why XS? $150 Million Dollars in Sales Over 7 Million Cases Sold
Over 84 Million Cans Sold
Number 1 Privately Sold Energy Drink
Number 1 Energy Drink Sold On-Line
Easier to sell than SA8!!

3. XS Product Lines
Blast! Mixers
Cans & Shots

4. Open & Closed Events Open Events Closed Events
- XS Energy Drink (IBO), Other Vendors & The Event
- Most Patrons are there for “Fun on the Town”
- Sell 2-10% of the Total Attendees
Closed Events
- XS Energy Drink (IBO), Venue & The Event
- Most Patrons are there for a “Specific Reason”
- Sell 25-50% of the Total Attendees

5. XS Event Sale Location Ideas
High School Sports (Closed)
Health Clubs/Gyms (Closed)
Organized Sporting Events (Open)
Town / Street Fairs (Open)
Church Events (Basket?)
Extreme Sporting (Open)
Tree Climbing Competition (???)

6. Matching XS to Venues/Events
Examples
School - Opportunity for Smoothie Sales, Can Sales, Case Sales and Referrals
Town / Street Fair - Opportunity for Single Can Sales, Case Sales and Referrals
Bar / Lounge - Opportunity for Blast Mixer Sales and Referrals (B2B)

7. Rules of Conduct 4.3.3 Event Sales
Approval
Rules of Conduct Event Sales
- Login
Search “Event Application”
Download
Print
Fax in request form 30 days
prior to your XS Event

8. Booking the Event Speak with the Event Coordinator
(Person in charge of running the event)
Get exact details of the day (Schedule of events).
Is there a Vendor Fee or Kick Back/Donation?
Exclusivity of Event (Are you the only Energy Drink Vendor?)
Approximate number of attendees?
Booth/Tent Location

9. XS Gear Essentials - 10 x10 Tent, 6ft/8ft Tables, XS Table Cloths
- XS Coolers and XS Banners
- XS Sport/XS Signature Marketing Material
- Raffle Cards/Comparison Charts/Flyers
- XSPress Delivery forms
- XS Apparel (Shirts & Hats)

10. Event Sales Setup Guidelines
Arrive approximately an hour before to set up
Use storage bins and carrying containers for ease of use
Be sure you have access to electricity and water (if needed)
Display marketing material & products just like a storefront
Make your Booth big, bright & professional
Select a location with heavy foot traffic and high visibility

11. “Marketing Maze Concept”
Order / Purchase
Pick Up / Follow Up

14. Active Marketing Don’t just stand there, do something!
Asking “Yes” or “No” questions could lead to a “No”
What flavor can I get for you?
Have you ever heard of a ‘HEALTHY’ Energy Drink?
Do you want 1 or 2?
Did you get your free sample yet?
Have you ever heard of XS?
TIP:
Be friendly, smile and lead people to your booth.

19. Follow Up / Pickup Build Rapport Get Referrals
Ask friendly questions about the event.
Say, “By the way I’m ‘_____’ and shake some hands.
Smile and nod in agreement as they chat with you.
Get Referrals
Offer them to enter the “Free Raffle” while they Wait.
(Jot down any notes on the back of the Ticket; like, their Favorite flavor.)
- Let them know you’ll be following up with them
in a couple of days.

21. Team Work Preliminary Meeting couple of Days Before Event
Each Team Member should have a Responsibility
Everyone must be Prepared with Product Knowledge
All Team Members must know Pricing and Team Goals
(Sales Goals & Product Movement)

22. A Business Perspective Treat It Like a Business
Cost Low…Profits High!
Don’t spend money; invest it!
Quality Ingredients; but go to the source.
Preparation of Ingredients.
Identify your “Magic Number” for making pure profit.

23. Recipes THAT MAKE PROFIT!!!
Man-Go-Nana-Madness
Electric Lemon Mixer: 1/2 oz
Vanilla Ice Cream: 1/2 Cup
Lemon Lime Soda: 3 oz
Med Banana: 1/2
Frozen Strawberry: 1/4 Cup
Mango Concentrate: 1/4 Cup
Ice: 1 Cup
Soo-Berrry-Good
Cran-Grape Mixer: 1/2 oz
Vanilla Ice Cream: 1/2 Cup
Lemon Lime Soda: 3 oz
Med Banana: 1/2
Frozen Strawberry: 1/4 Cup
Ice: 1 Cup
WHOLESALE COST
$1.00
RETAIL COST
$4.00
$3.50
WHOLESALE COST
$1.00
RETAIL COST
$4.00
$3.50

24. Smoothie Math $4.00 - $1.00 = $3.00 $3.00 X 1000 = $3000

25. By: Vishaal Pandya