1. FUTURE OF ADVISORY SERVICES IN SE EUROPE (SEASN REGION) HRVOJE HORVAT International expert for extension/advisory services, knowledge and innovation in agriculture
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

2. Challenges in SE region
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

3. lack of support – support for advisory services more formal than concrete
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

4. abandoning of rural areas – problem with work force in all areas of production, number of beneficiaries is decreasing
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

5. shift of generations & rapid developing differences - between old and new farmers
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

6. two different needs for advising
Remaining “old farmers”
New farmers, young farmers, investors
National and EU schemes
Policy - legal framework
Good practices
Minimum standards
Technical improvement
Farm management
Highly specialized advice
Data management
Introducing latest technology and
innovation
Coaching
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

7. too complex task for only farm advisory entities
Photo: HOUSE OF BOTS
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

8. solution = functional (and planned) Agriculture Knowledge and Innovation System AKIS
Photo:
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

9. AKIS FRAGMENTED UNCONNECTED UNSUPPORTED NOT FUNCTIONAL Present stte
Characteristics of AKIS in SE Europe
AKIS
FRAGMENTED
UNCONNECTED
UNSUPPORTED
NOT FUNCTIONAL

10. Present state
AKIS
NO SYSTEM
NO - AKIS

11. HISTORICAL CONTEXT MENTALITY LACK OF TRUST
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

12. Critical questions how to establish AKIS?
how to make it based on the real needs?
how to make it interconnected?
how to make it sustainable?
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

13. Possible solution – public tender for AKIS services
NATIONAL AKIS PLAN
CLEAR OBJECTIVES
CLEAR TASK DISTRIBUTION
DEFINED RELATIONS
DEFINED STEPS ON INNOVATION AND DIGITALIZATION
DEFINED BUDGET NEEDS
PAYMENTS ACCORDING TO THE RESULTS – GOOD FOR TAX PAYERS
„NATIONAL AKIS PLAN”
(advisory services, faculties, research institutes, producers, innovators etc)

14. NATIONAL CONTRIBUTION TO AKIS ACTORS ACTIVITIES AND RESULTS
Improved state funding
NATIONAL CONTRIBUTION TO AKIS ACTORS
YES!
BUT
BASED ON
ACTIVITIES AND RESULTS
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

15. Benefits? Further development of farm advisory services
CONTINUOUS TRAINING ON NEW TECHNOLOGIES
CONTINUOUS TRAINING ON SOFT SKILLS
HIGHER LEVEL OF SPECIALISATION OF ADVISORS
USE AND PROMOTION OF WEB BASED TOOLS FOR
KNOWLEDGE DISSEMINATION
DEVELOPMENT OF
NEW, HIGH QUALITY
ADVISORY PRODUCTS
AND SERVICES
(AT LEAST PARTIAL) COMERCIALISATION – ENSURING LONG TERM SUSTAINABILITY
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

16. Benefits? Further development of farm advisory services
FUTURE FARM ADVISORY SERVICES SHOULD SHARE SIMILAR CHALENGES WITH CLIENTS,
ADAPT TO THE CHANGES
AND ACT COMMERCIALY –
TO GAIN RESPECT, COMPETENCES AND FINANCIAL FREEDOM
TO ACHIEVE SUSTAINIABILITY
57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary

17. THANK YOU!