1. Electronics Recycling

2. What Works Today at Sony
Electronics Manufacturing Waste - >80%
$2,000,000/yr
Refurbishing Center Waste > 95%
$200,000/yr
In Service Warranty Waste >95%
No cost
Closed Loop Manufacturing – STC-P
Post Consumer Content
8,000,000 lbs plastic/yr: $4,600,000/yr savings
Clean Glass Cullet: +$200 per ton

3. We all have of a role to play
Manufactures
Design
Retailers
Market
Consumers
Recycle
Municipalities
Collect
Recyclers
Process
Material Suppliers
Use

4. Responsibility as a Manufacturer
Sony will design product to be recycled
Sony will use recycled material in its products
Sony will identify and approve recyclers who share our vision
Sony will work with recyclers to improve their profitability

5. TV Design Activities Developing Post Consumer Plastic Sources
Lead Free Panel
Recycled glass in funnel - post consumer
Reduce plastic/materials
100% post Consumer Plastic in Speaker Box
Lead-free solder

6. Use and Reuse are not Balanced
Recycling- Inefficient
Poor reverse Logistics
No efficiencies of scale
Poor market for materials
Use - Efficient
Mass Production,
Mass Marketing,
Efficient Logistics,
Competitive Retail
Education
Collection
Processing
Design

7. We all have of a role to play
Manufactures
Design
Retailers
Market
Consumers
Recycle
Municipalities
Collect
Recyclers
Process
Material Suppliers
Use

8. Our Goal Make recycling a profitable business
Make collection for recycling as easy and simple as collection for disposal
Make waste electronics part of a closed loop system – cradle to cradle
Resources conserved
Energy use minimized