1. American Prosperity
Lecture 5

2. Standard
Trace the origins and geopolitical consequences of the Cold War
Essential Question: What is Prosperity and how was it seen in the US after WWII?

3. $$$
a short economic downturn after WWII led to fears of new Great Depression
Congress cuts taxes
America wealthiest civilization on Earth
6% of world’s population control 40% of wealth

4. GI Bill of Rights GI Bill of Rights, 1944
$14.5 billion for veterans to go to school, or use for farms or small businesses
helped vets get started after the war

5. Taft-Hartley Act Taft-Hartley Act, 1947 made unions liable for damages
union leaders had to take noncommunist oath
AFL and CIO merged in 1955 as a result of weakening unions

6. Interstate Highway Act
largest and most expensive public works act in U.S. history
41,000 miles of road
Primarily for military???

7. McDonalds McDonalds, 1953 est. in San Bernardino, CA in 1940
began franchising in 1953
every restaurant made the same food and looked the same
15¢ hamburgers made under Speedee Service System
Roy Kroc bought the company in 1955
31,000 stores in 119 countries
47 million customers per day
1.5 million employees
$2 billion a year in advertising

9. The Original Ronald McDonald

10. Disneyland Disneyland, 1955 cost $17 million to build
prosperity = leisure and entertainment
Disney World opened in 1971

11. Suburbia
Suburbia
Levittown, NY was the first large-scale planned community (17,000+ homes)
white flight: middle-class moved to suburban areas
escape urban problems

12. Society on the Move Frostbelt to Sunbelt
Americans moved to the South and West
retirement communities grew in California, Arizona, Texas, Florida

13. The Collars Blue Collar to White Collar labor
the number of middle-class families doubled
average income increased from $3,000-$10,000
60% middle class and owned home
90% owned a television
most families owned a car

14. Service Sector service sector
fewer Americans worked on farms or in factories
serving rather than producing
McDonalds, accountants, retail

15. Master Plan California Master Plan, 1960
set up the current system of higher education in California
Top 12.5% guaranteed spot in UC
Top 33% guaranteed spot in CSU
Everyone guaranteed spot in JCs

16. Quizzy Quiz: Disney Style
What is the name of the baboon in Lion King?
Who is the man that wants to marry Belle in Beauty and the Beast?
In the movie Toy Story, who owns Woody?
What animal does Pinocchio turn into?
What are Cinderella’s slippers made out of?
Who is the villain in Sleeping Beauty?
What movie’s theme song is “You’ll be in my heart?
Who is the object of Mulan’s affection?
Finish this song lyric, “You think you own whatever land you land on…”
What was Aladdin’s first wish?