1. BREAKTHROUGH THINKING

2. Brand competition
Design Competition
Price Competition
Concept Competition
Technology Competition
Innovation Competition

3. The Do–Nothing Approach
Conservative Thinking in family business
Change is considered risky, not required
God' Will

4. The Chance Approach Finding without seeking Research & Development?
Ideas are copycat

5. The Affective Approach
Involves emotions, feelings, intuitions and hunches – the characteristics of human nature

6. Reductionism
Solve the small problems, and supposedly the larger problem is also solved
The approach is characterized by the extensive compilation and analysis of information and the division of the problem into smaller units

7. The Cult of the Expert
The cult of the expert leads to limited perspective on problems, functional fixedness, defensiveness on the part of those to whom an expert’s solutions are addressed, and a host of other difficulties

8. The Uniqueness Principle
No two problems are alike. Each problem is unique
Difference of situation could be of time, place, people involved, related surroundings conditions, and purpose of solution

9. The Purposes Principle
Purposes challenge the assumptions and thinking restrictions to problems
The purpose principle brings guideline to expanded thinking, which open doors to many possible solutions

10. Solution After Next Principle
The solution after next principle helps you develop alternative solutions that take into consideration future needs

11. Betterment Timeline Principle
Prepare a schedule for change and improvement of a solution when you are implementing it