3. What is your name? What is your job? What are your hobbies?

4. Rural Summarize Revise Session BrainstormClarifyMethod Reach Out Run Short Data Mining

5. Land that is away from big towns and cities known as the country Business Meeting Vocabulary Definitions Rural (adjective): She lives in a rural area. Summarize (verb): To tell information again using less words I would like to take a moment to summarize the facts that I presented earlier. Revise (verb): To make changes to correct or improve something We have to revise our plans because of the delays. Brainstorm (verb): To discuss a problem and suggest solutions They had a meeting to brainstorm some ideas. Session (noun): A period of time that is used to do an activity After the speech there will be a question and answer session.

6. Supermarkets use data mining to gather information about their customers' shopping habits. Clarify (verb): To make something easier to understand Could you clarify what you're recommending? Method (noun): A way of doing something We need to use more modern methods of doing business. Reach out (phrasal verb): To try to get the interest of someone He's reaching out to young voters. Run short (verb + adverb): Little time left to do something Time is running short. Data mining (noun): The gathering of information from data stored in a database Business Meeting Vocabulary Definitions

7. Useful Business Meeting Expressions Good morning/afternoon/evening, everyone. Lets get started… Lets start the meeting… Please join me in welcoming (name)… It's a pleasure to welcome (name)… I'd like to introduce (name)… We're here today to… I've called this meeting in order to... By the end of this meeting, I'd like to have... I'm afraid…, (name) can't be with us today. He or she is in... Opening the Meeting Welcoming and Introducing Participants Stating the Objectives of a Meeting Giving Apologies for Someone Who is Absent

8. (Name), would you like to introduce this item? So, let's start with… So, the first item on the agenda is… I think that covers the first item... Shall we leave that item? If nobody has anything else to add,… Introducing the First Item on the Agenda Closing an Item Have you all received a copy of the agenda? There are three items on the agenda. First… Introducing the Agenda First let's go over the report from the last meeting, which was held on (date). Here are the minutes from our last meeting, which was on (date). Reading the Minutes (Notes) of the Last Meeting

9. Before we close, let me just summarize the main points. In summary,... Shall I go over the main points? So, lets schedule our next meeting on… So, the next meeting will be on (date and time). What about (date and time)? I'd like to thank (names) for coming… Thank you all for attending. The meeting is closed. Summarizing Scheduling the Next Meeting Closing the Meeting Let's move onto the next item… The next item on the agenda is.. Next Item

11. Business Meeting Role Play Mark: Good evening, everyone. Since we are all here, let's get started. First of all, I'd like you to please join me in welcoming Jack, our new Regional Vice President of Sales for rural areas. As you know, Im Mark, the Regional President. Id like to introduce Alice, who is our Regional Vice President of Information Systems and John, who is our Regional Vice President of Customer Service. Jack: I'm looking forward to working with all of you. Mark: I'm afraid our Regional Vice President of Sales for urban areas, Anne Trusting, can't be with us today. She is in South Bend at the moment, developing our Indiana sales team. We're here today to discuss ways of improving sales in rural market areas. First, Id like John to go over the report from the last meeting which was held on September 16 th.

13. Alice: I agree but I suggest we give our rural sales teams more help with advanced customer information reporting. Jack: Excuse me, I dont understand your point. Could you clarify that, please? Alice: Well, we provide our city sales staff with database information on all of our larger clients. We should be providing the same knowledge on our rural customers to our sales staff there. John: I had never thought about rural sales that way before. I have to agree with Alice. Jack: Well, let me begin with this PowerPoint presentation (Jack presents his report). As you can see, we are developing new methods to reach out to our rural customers. John: I suggest we discuss the ideas we've seen presented. (Team discusses ideas).

14. Mark: Unfortunately, we're running short of time. Jack could you summarize the main points from this meeting? Jack: In summary, rural customers need special help to feel more valued. Our sales teams need more accurate information on our customers. A survey will be completed to collect data on spending habits in these areas. The results of this survey will be delivered to our sales teams. We are considering specific data mining procedures to help improve our understanding of the market. Alice: Let me add that weve hired three new Data Analysts this month. Our goal is to provide data requests within 24 hours. Mark: Thats great news. It looks as though we've covered the main items. So, lets schedule our next meeting on Monday, October 28 th at 7 o'clock. Is everyone available on that date? Excellent. The meeting is closed. Thank you all for attending.

15. What is the objective of the meeting? Who are the participants? What solutions do the participants recommend? Mark, Regional President Jack, Regional Vice President of Rural Areas Alice, Regional Vice President of Information Systems John, Regional Vice President of Customer Service The objective is to discuss and develop ways of improving sales in rural market areas. Rural customers need to feel more valued. Rural sales teams need accurate information on customers. A survey will be completed to collect customer data. The results of the survey will be delivered to sales teams. They are considering data mining procedures to improve market information.

16. Your team has started a company that is competing with the largest purified drinking water company in your market. In your meeting, you are going to discuss what marketing strategies to use to gain market share. The following are your job titles and roles in the meeting. Chief Executive Officer (CEO): The CEO of a corporation is the highest ranking management officer and has final decisions over marketing, financial, environmental and technical operations of the corporation. You are concerned about the slow growth of the company this year. You want to reach out to more apartment owners in the market to create larger accounts. You want marketing to start a campaign targeting owners of apartments and boarding houses. Chief Financial Officer (CFO): A CFO tracks revenues and expenses, prepares and reviews tax documents, creates and manages budgets and prepares financial statements. You think that the marketing department has been spending too much money on expensive campaigns. You want the marketing department to change the marketing strategy by doing more internet marketing and less print advertising such as newspapers and billboards.

17. Chief Marketing Officer (CMO): The CMO is in charge of developing marketing strategies. A CMO uses research to determine the company's target market, manages marketing budgets and determines pricing, promotion, development, packaging and positioning of products and services. You want more money in the marketing budget to focus on branding. You think that branding will improve your companys image to compete with your rival company who has been in business for 40 years. You think that a reputable image will gain more market share specifically owners of apartments and boarding houses. Chief Technology Officer (CTO): The CTO is responsible for the overall technological needs and decisions of an organization. The CTO helps the company with information management, social media, software selection and coming up with ways to determine how technology can improve company operations. Your department has improved its data mining method. You have data that shows customers spending habits. You think the marketing department should get more money to target these customers. You think the data will make the campaigns more successful and make the company more revenue.

18. Agenda [Meeting Title] [Date] [Time] Meeting called by: [Name] Participants: [Attendee list] Please read: [Reading list] Please bring: [Supplies list] [Time] [Opening] [Welcome and introductions] [Objective] [Discuss agenda] [Time] [Agenda Item 1] [Time] [Agenda Item 2] [Time] [Closing] [Summarize main points] [Schedule next meeting]