1. ADVOCACY WITH MEDIA & POLICY MAKERS Friday, January 06, 2012, JAIPUR
Gaurav Shukla

2. Outline What is advocacy? Types of advocacy
Synergising research and advocacy
Building blocks for media outreach
Engagement with media
Building blocks for policy outreach
Engagement with policymakers
Expected outcomes
Way forward

3. What is advocacy?
The pursuit of influencing outcomes — including public-policy and resource allocation decisions within political, economic, and social systems and institutions — that directly affect people’s lives
Cohen 2001

4. Types of Advocacy
Ideological advocacy: groups fight to advance their ideas in the in all circles, including decision-making circles (often involving protests etc)
Mass advocacy: petitions, demonstrations, etc.
Legislative advocacy: achieving change through the Parliaments
Policy advocacy: targeted to the policy-makers
Media advocacy: strategic use of the mass media as a resource to advance a social or public policy initiative

5. Synergising Research and Advocacy
Evidence based advocacy
How do we translate evidence into effective advocacy: Challenge and an Opportunity
Research
Advocacy
Evidence based policy making……

6. Building blocks for Media Outreach

7. Engagement with media Activities Action State Reference Group Meetings
Consumer Interface Meetings
Conferences and seminars
Outputs
Synthesis Report
Briefing Papers
Event Reports
Action
Articles / Press releases
Focussed group discussions (CIMs)
Press Conference
Need for Sensitisation (Training programme for Media)

8. Building Blocks for Policy Outreach

9. ENGAGEMENT WITH POLICYMAKERS
Activities
State Reference Group Meetings
National and State level advocacy meetings
Conferences and seminars
Outputs
Synthesis Report
Policy Briefs
Event Reports
Action
Advocacy Seminars
Parfore Meeting
Periodic briefings with ‘influential’ Parliamentarians
State level briefings

10. EXPECTED OUTCOMES
Greater coverage of consumer issues pertaining to RE/DSM in local/national dailies
An informed press leads to wider dissemination of information and greater public awareness
Increased attention to consumer issues/demand from the Government
Strengthen the channel of communication between policy makers and CSOs
Consumer representation on ERC in project States

11. WAY FORWARD
Engage with the partners to develop an advocacy/outreach strategy to finalise in consultation with SRG Members

12. THANK YOU!!
Gaurav Shukla