1. Simon Rewell Road Safety Manager
The learning curve
Simon Rewell
Road Safety Manager
November 2016

2. Who are ITB? Telematics (Black Box) only insurance provider
Launched May 2010
Fully Comprehensive Insurance
Limited Mileage policies K miles
Top ups

3. Safer driving is at our core“
To go far beyond traditional motor insurance combining innovative technologies with an exceptional customer experience to attract and encourage better drivers making our roads safer and saving lives ”

4. What we do Influence behaviour
Incentivise & reward safer driving habits
Encourage positive change
Bring safe driving to the forefront of driver’s mind

5. What we measure Monitor 5 aspects of driving: Speed Time of day
Smooth Driving
Types of road – motorways
Taking Breaks

6. What we have Over 600,000 policies sold
3 billion miles of driving data
All associated claims data

7. What we know Trends / behaviours
Young drivers are 70% less likely to have a crash after a year of being with us – half of this due to the “telematics effect”
Speeding stats:
10% / 42%
20% / 87%
Speeding Project started early 2016

8. What we want Change behaviour Reduce speeding
Reduce accidents / casualties

9. Which BCT’s

10. What we do Green | No Message Green Improver01 Issued
Amber | No Message
Red | Reoffender01 Issued
Green | No Message
Red
Speed01 Issued
Amber
Improver01 Issued
Amber | No Message
Red | Reoffender01 Issued
Green | Improver01 Issued
Red
Speed02 Issued
Amber | Improver01 Issued
Red | Speed03 Issued

11. What’s the outcome

12. What’s the impact by Gender

13. What this means ……for Road Safety Practice today
BCT – telematics is another tool that can have an influence
Telematics offers an insight that traditional insurers never see
This process has worked…..for some
Question’s….

14. What this means Why didn’t more respond positively?
What did we do that influenced positive change?
What more could we do to influence a greater number
Are there any unintended consequences?
Next steps

15. Thank you Simon Rewell – Road Safety Manager
E.mail:
@simonrewell