1. Tom Peters/Joinville BRAZIL/19 June 2009
The …
Innovation 24
Tom Peters/Joinville BRAZIL/19 June 2009

2. Innovation 24
**XFX/Cross-functional excellence (physical, lunch,
project structure, transparency, “emergent
leadership,” “facebook,” etc)
**Prototype mania (“action bias,” “serious play,” “most
tries wins,” “execution is strategy”)
**Portfolio management (Score every project)
**Celebrate failures (“most mistakes wins,”
“Fail. Forward. Fast.”, mining pissed off customers)
**Decentralization (“attitude,” budgetary control/30%
to 80%, accountability, “spontaneous discovery
process”)
**Centralization (once in a blue moon—“culture
change”/HP-Fiorina; “Centers of Excellence”-GSK)
**Targeted-small acquisitions (need a strong retention
process)
**Alternate structures (“Skunkworks,” 1% “play
money,” “parallel universe,” internal “venture funds,”
partnership with lead vendors-customers,
“adhocracy” in general)

3. Innovation 24
**Weed the portfolio (Wave “bye-bye” to old friends,
mastering “organizational forgetting”)
**Acknowledge-revel in the mess (logic behind “try it”
culture, champion inefficiency)
**Fight for simplicity, war on complexity (Drucker: “90%
of what we call ‘management, consists …”)
**“We are what we eat”/ “hang out factor” (lead
customers, vendors, board, consultants, diversity
per se, mentor “freaks,” “crowdsourcing”—carefully
managed!)
**R&D equal all functions (e.g. systems innovation = new
product innovation)
**100% innovators (“What do you think?”, “culture” of
respect, HR’s lead role)
**Practice “nudgery” (bigger cart, +50% purchases)
**“Gandhi’s rule” (“You must be the change you wish to
see in the world,” “timid begets timid”)

4. Innovation 24
**Diverse “team at the top”!
**“Enthusiasm ‘machine’” (“I am a dispenser of
enthusiasm,” extreme language-“insanely great”)
**Passion for “cool” (“design mindfulness”)
**MBWA (Managing By Wandering Around—in touch with
the “coal face”)
**Women (“the market,” not a “market segment;”
micro-lending/Yunus-Cemex)
**“Boring” as well as/more than “sexy” (Jim’s Group,
Basement Systems Inc)
**Big stinks/SMEs rule (Mittelstand, Foster’s stats:
0 for 1,000)
**Infrastructure (e.g., research universities, venture
capital, national initiatives such as Korea and design,
primary education)