1. Organising, Planning and Running Events Michael Foreman Head of External Relations ABPCO

2. SESSION A Strategy and Pre Event Planning

3. Strategy v Implementation

4. Strategy Pre Event Planning – Event Strategy – Budgeting and financial planning – Meeting Architecture – Hybrid v Virtual events - complementary or a potential alternatives? – Programme design – Return on Investment

5. Event Strategy -Every event should be treated like a small business, with -A business case -A Strategy -A budget (income and expenditure) -A project plan -An ongoing analysis through the phases of the event

6. Business Case Before any event is planned one should; 1.Define the Objectives of the Event Profile Education Employee benefit Networking Fundraising 2.Define the measurement criteria for success Attendance Engagement Profile Profit 3.Define the tools to measure those criteria Increased Attendance – Registration Reporting System/Leads Tracker Profile - PR coverage Profit – Robust Accounting Systems

7. Business Event Types Conferences Congresses Team Building Events Incentives Sales Conferences Client Conferences Training Educational Seminars

8. Strategic Plan Aims – Internal, External, Goals and Objectives Planning – Budget, Data Execute – In house v supplier – Information, Communication – Sales – Customer Service Monitor Progress Analyze Results Develop

9. Event Strategy -7 Habits of Highly Successful Events -Be Proactive -Begin with the end in mind -Put 1 st things 1 st -Think Win-Win -Seek 1 st to understand, Then to be understood -Synergize -Sharpen the saw

10. Be Proactive

11. Begin with the End in Mind

12. Put 1st things 1st

13. Seek First to Understand, Then to be Understood

14. Synergize

15. Sharpen the Saw

16. Budgeting and Financial Planning Re types of Expenses – Tangible Expenses – Promotion and Communication – Time!!!

17. Budgeting and Financial Planning Conference Income Budget Actual Registration Fees£10,000 Sponsorship£50,000 Exhibition£50,000 Other£35,000 TOTAL£145,000 Conference Expenses Venue£25,000 Catering£50,000 Web, Print and Promotion£50,000 Staffing£5,000£10,000 Contingency£10,000£10,500 TOTAL£145,000£150,000 Profit/Loss£0,00£-5,000

18. Event Costing One should recognise the cost of all resources associated with managing the event! Many organisations do not consider the efforts/time of their staff.

19. Every Event Should be Profitable? Unaccounted Costs Part time CEO – 50% on Conference Admin Assistant – 85% on Conference Results are; Unprofitable Congress Huge amount of effort Distracted CEO £0 Profit or - 0% growth

20. Project Plan

21. Programme Design Concept Generation In-house v out development Speaker sourcing options Curation Forums and interactive discussion – Before – During – After

22. Meeting Architecture The Manifesto that brings new life and structures into the meeting environment – How people interact in groups v individually – Stimuli – Set up – Psychology – Emotion

23. Hybrid Meetings – In the room – Webcasting Webcasting – Remote locations – Holographic Technology – Social Media

24. Virtual – Webinar – Conference Calls – Video Conferences – Virtual marketplaces – E-learning

25. Event Development Objectives Confere nce Incenti ve Event Type External Speaker CEO Report Content Frontal Presenta tion Round Table Meeting Format Webcast Webinar Satellite Event Live, Virtual or Hybrid

26. VIRTUAL OR FACE TO FACE? Training Exercise

27. ROI- Return on Investment Understanding the results of the event by measuring the outcomes 1.Set Objectives – Impact, Behavior, Learning, Audience Satisfaction, Audience objectives 2.Define Success Factors 3.Plan measurement tools and feedback structures 4.Analyse results 5.Report on Success/ Failures/ Recommendations

28. ROI

29. DESIGN YOUR OWN EVENT Training Exercise

30. Strategy - Recap Pre Event Planning – Event Strategy – Budgeting and financial planning – Meeting Architecture – Hybrid v Virtual events - complementary or a potential alternatives? – Programme design – Return on Investment

31. QUESTIONS, COMMENTS, ADVICE t @michaelsforeman in uk.linkedin.com/in/michaelsforeman w michaelforeman.co.uk m +44(0)7939-027193