1. Northland Communications
WHY We do What We Do
Jim McCarthy, President

2. Who is Northland Communications?
Oneida County Rural Telephone Company | Founded in 1905
3rd Generation family business
Provides telephone and broadband services to Holland Patent and the surrounding communities
Northland Telephone | Founded in 1982
Provides long distance telephone service
Northland Networks | Founded in 1994
Facilities based CLEC
Significant fiber optic network
600 miles of fiber
$11m investment
Dreamscape Online | Acquired by Northland in 1995
Internet Service Provider
Gaffney Communications | Acquired by Northland in 2001
Nortel/Avaya partner selling and support voice and data solutions

3. Challenges We Face Large national competitors
New, fast moving and disruptive competitors
Competitors held to a different standard than we are
Limited resources

4. So, how do we compete? So What?! Our technology Our legacy
We are local
Community involvement
Great service
So What?!

5. We are different, but we have to quantify it
To share it effectively, your entire organization has to not only know it but be aligned with it
How do you do that?

7. Start with
WHY

10. Thank You