1. ELC 310
Day 17
©2006 Prentice Hall

2. Agenda Marketing Plans are not corrected Today
Still missing one
Will be done by Nov 7
Today
Chap 11, 12, 13 & 14
6 essays (60 points)10 M/C (40 Points).
open books, open notes
70 mins
Password “NextText”
Nov 7 - Change texts to Digital Marketing Strategy
Decide
Who will be S1, S2, S3, & S4 for case study analysis?
©2006 Prentice Hall

3. Rest of Schedule Nov 7 Nov 11 Veteran’s Day – No class Nov 14 Nov 18
Introduction
MotherNature.com
How to present Case study
Guidance for written case study
Understand Customer Needs and Behaviors
Nov 11 Veteran’s Day – No class
Nov 14
Dell Online (S1)
Formulate a strategy to fill needs
Nov 18
Insite Marketing Technologies (S2)
Segmentation and Positioning
Nov 21
Terra Lycos (S3)
New Products
Nov 25
MarketSoft Corporation (S4)
Communication and Selling
Dec 2
OSRAM Sylvania (S1)
Pricing and Distribution
Dec 5
Logistics.com A & B (S2)
Build a Trusting Relationship with Customers
Dec 9
Travelocity (S3)
The Future of Digital Marketing
Dec 12
Citibank Online (S4)
Dec 1 PM
Quiz #4
Written Case Study & Presentations Due
® Tony Gauvin, UMFK , 2007