1. Product Line Analysis & Product Line Length
Group 2:
Salim Lal Awale (17302)
Sunny Deshar (17308)
Kritika K.C (17314)
Babita Pandey (17320)
Tajshree Rana (17326)
Ankita Shrestha (17332)

2. Product Line Analysis
Group of related products under a single brand sold by the same company,
Companies normally develop a basic modules that can be added to meet different customer requirements.
Companies often expand their offerings by adding to existing product lines,
Example of famous product lines:
Microsoft Corporation product lines including Windows, Office, Xbox and SharePoint.
Starbucks Corporation's product lines include coffee, ice cream and drink ware.
CG FMCG’s product line include Wai Wai, Wai Wai Quick, Wai Wai X press, Soaltee etc.

3. Sales and Profit of Product Line
Product portfolio contains products with different margins,
Different items allow for different margins and respond differently to advertising,

4. Market Profile and Image
Product line manager must review how the product line is positioned against competitors’ lines.