May WebSphere Platform Launch.

May WebSphere Platform Launch

WebSphere Delivers Dynamic e-business
Enhanced Foundation and Tools There are 3 items we want to cover today How our WebSphere Software Platform, including support for WebServices launched May 14, is evolving to help you move to dynamic e-business The next release of our integrated Foundation - WebSphere Version 4.0 platform and integrated tools Prepackaged Business Infrastructure - focusing on your key integration requirement Pre-Packaged Business Infrastructure

WebSphere Evolves Platform for Dynamic e-business Enhanced Foundation and Tools Let's talk about the evolution of the WebSphere Software Platform Pre-Packaged Business Infrastructure

WebSphere software platform
Last June we primarily launched a platform "marketecture" with the promise of a focused set of integration points. The announcements we've made since June have been largely focused on how we enhanced the foundation, and technologies filling out our Foundation Extensions. June 28, 2000 Key Integration Points Foundation - WebSphere Application Server and Application Development Tools Presentation capabilities to maximize productivity Deployment capabilities to maximize web traffic performance

WebSphere Market Success
14 12 10 8 6 4 2 Application Server Market Source: IDC 2000 Accelerating e-business Platform Market Value (US $B) 40 20 IBM BEA WebSphere: Fastest Growing Platform Market Share (GIGA) Application Server Market Source: GIGA Apr 2001 1999 2000 Following the Definition of our Platform "vision", and the proof points of our foundation we've seen outstanding results The e-business platform market is hot - here we show application server market numbers to give an apples-to-apples comparison Our Application Server has grown approx 200%, much faster then the market and faster than our nearest competitor. The most important point here is focusing on the adoption of customers, ISVs, and developers in a market where skills are at a premium - the adoption trends have been extremely positive 35,000 customers worldwide 9,000+ ISV applications 7,000 certified professionals

Top Flight Customers Nasdaq Cigna Siemens Heineken Boeing Shell
Bank of Ireland State Farm J P Morgan HSBC IT Ergo Barclays US Mint Farmers Insurance UBS MetLife US Air Force Southwest Airlines Merrill Lynch Chase Manhattan Bank Bank of Montreal Bank of Nova Scotia AXA UPS Coca-Cola Deutsche-Bahn Borders Kemper Ford Agricultural Bank of China Post Office (EMEA-UK) Nordea American Express Fortis Marriott First Union BNP Toys R Us Bayer Credit Suisse Blue Cross Blue Shield SC BASF Aetna Prudential Nestle Caterpillar AT&T Wal-Mart Sears GTE Morgan Stanley PaineWebber Bristol-Myers Squibb DaimlerChrysler Kimberly Clark Its one thing for me to preach success, its another to hear "results" from you, our customers - here is a top list of customers, cross geography, cross industry, cross company size - I'll use several of these throughout the pitch to drill into specific proof points of business value "results"

Dynamic e-business ntelligent transactions ntegration nfrastructure
Value Networks Our strategic push is to move you along the e-business evolution path to dynamic e-business. Better business value for you,and a set of capabilities which IBM is uniquely ready to support However, we recognize that everyone is not ready for dynamic e-business - so we've focused at 3 specific areas to help you at each level Infrastructure - our platform is based on a solid, open, scalable foundation Integration - back end application integration + prepackaged integration of key technologies + integration of processes and services between trading partners Intelligent Transacations - the ability to capitalize on this integrated infrastructure by automating, optimizing, and modeling these transactions; it is really about transactions that enable process sharing and workflow across the web with partners, customers, and suppliers without any human intervention To handle intelligent transactions requires highly flexible, scalable, and integrated infrastructure The process here is iterative as the more intelligent transactions become requires more scalable infrastructure and tighter transaction integration. nfrastructure Internal Integration B U S I N E S S V A L U E e-business Transactions Web Publishing Source : The McKenna Group, IBM Market Research

Answering the Market WebSphere Answers Effective Fast Efficient
Exploit the e-business opportunity React more quickly than competitors Attract and retain a loyal customer base Reach customers and employees anywhere, anytime Fast Respond rapidly to change Reduce time to market Grow seamlessly Efficient Drive for tighter integration to cut expense Maximize performance Reduce implementation costs Greatest business value Most platform agility and efficiency Best developer value based on open standards WebSphere Answers We've categorized the market requirements we are focusing on into - efficiency, effectiveness and responsiveness Our answer to these market requirements can be simplified to providing: The greatest business value - measured by our customers "results" The best developer value - developers are the key influence community for us and the work we are doing with our Application Server Technology for Developers, Tooling Workbench, and Web services initiative specifically target this audience The broadest and deepest e-business software platform providing the agility and efficiency you need to evolve through e-business to dynamic e-business

Platform for Dynamic e-business
Customer and Partner Applications Application Accelerators Development Presentation Deployment Integration so what's new with the platform? We've specifically drawn out Integration as a unique Foundation Extension - we were using "integration" as a key differentiator for us at each level of the platform, but the feedback from analysts was that we weren't making it clear enough to you and we weren't helping you leverage our market leadership in Enterprise Application Integration The next points introduce what you will hear in detail later, and we will specifically tie back to the Web services announcement from May 14 with each of our updates - including customer "results" Foundation Extensions e-business Foundation May 30, 2001 Incorporating integration and BPM in a transactional context Enhancing foundation with version 4.0 Delivering pre-packaged business infrastructure Widest support for open standards -- leader in web services

WebSphere Platform Realize greatest business value versus competition
Over twice the performance throughput per $ invested Deliver the technology required for dynamic e-business First with Web services technologies - SOAP, WSDL, UDDI First with J2EE added value optimized for dynamic web transactions Easily start with an e-business platform adaptive to change via superior configuration flexibility, extensibility and scaleability Leverage your existing assets to build robust e-business infrastructures Broadest range of complementary, integrated middleware Over 9,000 ISV applications available (500% YTY growth) Establish the most productive developer environment through a full range of integrated and extensible AD tools Greatest number of certified developers 7,000 professionals worldwide across industries, disciplines Look at some highlights of the "business value" you can experience with the WebSphere platform First - Price Performance - our internal benchmarks as well as 3rd party results show our Foundation at twice the performance throughput with WebSphere 500% YTY growth of applications exploiting components of our WebSphere Software Platform 7000 certified professionals showing rapid growth in a skills in a market where skills in the limiting factor to success With the WebSphere platform we are establishing a long term relationship with developers. Effectively, this relationship is from awareness to loyalty- whether a developer needs architectural and best practices or they simply need installation and debugging assistance, WebSphere has what they need

Pre-Packaged Business Infrastructure
Three New Offerings enable you to... Accelerate exploitation of dynamic e-business for competitive advantage Single installation, single source for complete solution Implementation results seen in days, not months % cycle time reduction results Rely on integrated technology based on solid foundation Reach across the enterprise from host systems to customers Internet access for PC's, cell phones, PDA's supported Process integration inside and outside company boundaries Based on open standards, Web services Realize great return on investment IBM integrated solution costs less than multi-vendor competition $10M annual benefits cited at one key customer Development costs reduced 50% at another Talk about introducing offerings as a response to how we saw customers buying our products The landscape of e-business needs is undergoing significant change Speed has become a fundamental requirement for all projects - especially e-business - as companies seek first mover advantage and defend potential competitive preemption. The challenge is also increased by the shortage of skill technical resources. That is why in a survey of more than 400 customers, nearly half (48%) of enterprise customers surveyed prefer to purchase a completely integrated solution. You need to extend your e-business with integrated, tested technology that allows you to quickly take advantage of new markets and opportunities. WebSphere now offers prepackaged business infrastructure solutions that reduce integration costs and accelerate deployment time to meet your needs. The pilots we've been running with our prepackaged business infrastructure offerings show customer results such as: 30-50% cycle time reduction (AT&T with our Integration Technology) $10M+ benefits including revenue growth and cost reduction (Bekins - in their B2B shipping and tracking systems based on the WebSphere Software Platform) Dev cost reduced 50% at Hewitt Associates, and 50% code reuse for future applications at CareTouch These new Solutions are: WebSphere Business Integrator, WS User Experience and WS Everyplace Access

Delivering Dynamic e-business
Ability to Execute with the WebSphere Software Platform 50% Code reuse Financial benefit of $10.3M Reduced development cost 50% Application running in 90 days 7,000 certified professionals Reduced cycle time % These types of results articulate the gap between what can be achieved with "point technologies" and the business value that can be reached by exploiting our WebSphere software platform, no marketing "vision" or value proposition speaks nearly as strongly as your success. B U S I N E S S V A L U E Ability to Execute with point product technology

WebSphere Evolves Platform for Dynamic e-business Enhanced Foundation and Tools WebSphere Application Server Version 4.0 WebSphere Application Development WebSphere Studio Workbench What I would like to take you through is the new announcements of May 30th with regard to the WebSphere foundation, meaning the WebSphere applications servers and new versions of our WebSphere development tools. Pre-Packaged Business Infrastructure

WebSphere Application Server Version 4.0
A single Web services-enabled J2EE certified technology base is the core of Version 4.0 Different configurations add or subtract services to the core to meet the needs of different groups of customers WebSphere Application Server v4.0 WebSphere Application Server Version 4.0 (product line to single product) We have been offering a number of editions to meet different needs. You have told us you like the choice but are looking for more seamless migration across technologies as they grow. We have redesigned the application server line to be based on a single Web services-enabled J2EE runtime. Now you can add or subtract sets of services to this core technology to deliver the choices you want, but provide a completely seamless growth path. WebSphere Application Server v3.5 OS/390 Enterprise Edition Standard Edition Advanced Edition Enterprise Edition

WebSphere Application Server Version 4.0
Increased customer flexibility, easier growth Faster time to market of configurations for niche needs First step to dynamic electronic licensing, configuration Extensible Enterprise QoS Full Distributed QoS Deployment QoS Standalone Server QoS WebSphere Application Server Version 4.0 ( product line to range of QoS) - We are offering a selection of configurations of this single Web services enabled runtime base to better provide you with the product that solves your needs today -- and provides a path for growth to add qualities of service and functionality that extends the programming model without requiring you to plan for it now. - We will also be able to rapidly bring to market customized configurations that meet the needs of specific vertical or horizontal niches -- these products may be embedded in ISV solutions or visible only in a specific market such as academia. - What is really exciting is that this architecture enables us to explore electronic licensing and configuration. Imagine if once you deploy the application server, you can add services dynamically simply by purchasing them and unlocking an electronic key. Programming Model QoS WebSphere Application Server v3.5 OS/390 Enterprise Edition Standard Edition Advanced Edition Enterprise Edition

Version 4.0 Configurations
RAS and Performance WebSphere for z/OS WAS Enterprise Edition Deployment QoS WAS Advanced Edition Version 4.0 configurations - Our single technology codebase is essentially an evolution of our Advanced Edition server. It includes full distributed workload management and clustering capabilites. We are also introducing a single server configuration of the server which I will cover in more detail on the following pages. - Standard Edition can also be thought of as a subset of Advanced Edition. We are focusing on Advanced edition here but it is important to notel we will continue to support Standard Edition which contains the most current level of java servlets and JSPs -- and we will be talking more about our plans for products in this space later this year. - Enterprise Edition for the first time includes the same runtime and then builds on that base with a set of enterprise services that increase the functionality and qualities of services to meet the needs of the most sophisticated e-businesses. TXSeries, a mission-critical transaction processing system is also included in Enterprise Edition. This announcement is focused on Advanced Edition but we do have a white paper providing detail on enterprise services and will be providing more informaiton as we approach availability for this edition later in the year. - Now that we have explained how Version 4.0 is a single technology base, lets look at the configurations we are offering out of the gate. We will continue to offer advanced, enteprise and z/os editions. Single Server Config Option Development--only Config Option Ease of Deployment Programming Model QoS J2EE & Web Services

New Single Server Configuration
RAS and Performance WebSphere for z/OS Same Web services, J2EE runtime Browser-based admin w/o clustering, workload management Very rapid deployment; fewer pre-reqs, small footprint For stand-alone department and small or medium business applications Free development-only license for Linux and Windows WAS Enterprise Edition Deployment QoS WAS Advanced Edition Single Server Config Option Ease of Deployment New Single Server Configuration - The new single server configuration features the same Web services, J2EE application server but features an XML file-based administration console for extremely fast out of the box installation. It provides excellent performance and easy adminstration of single server multi-processor applications. - Customers and web integrators who have previewed this product have told us they think it a very competitive option for departments, small and medium businesses as well as for pilots for larger multi-server deployments. - It turns out that this configuration also meets the requirements we have been hearing from developers. They have asked us to provide the full programming model with minimal pre-reqs and a small footprint. - We have been increasingly focused on developer. In March 2001 we introduced the WebSphere Technology for Developers program featuring preview technology. We are in the process of rolling this program out more broadly (stay tuned). And, now we are providing a development-only license of the server for free. Electronic support is available through WebSphere Developer Domain in which we are investing heavily. We will talk more about developers in a few minutes. Development--only Config Option Programming Model QoS J2EE & Web Services

Version 4.0 Technology Highlights
Full Web services support (SOAP, UDDI, WSDL, XML, J2EE 1.2) including robust integration and transaction technology Unparalleled connectivity including J2EE JCA, CORBA, Active-X and expanded database support (native and JDBC) EJB 2.0 Message Beans and JMS Listener Support EJB Extensions - Globalization, Business Rules and Process Flow Intelligent adjustments to client locales for time zone, currency, language, etc. Dynamic updates without re-coding when business practices change Agile and adaptable business process flows via BPBeans technology preview Expanded price/performance leadership via dynamic EJB reloads, dynamic caching (multi-tier, JNDI), txp optimization, etc. Version 4.0 Technology Highlights - NOTES: - Expanded database support includes improved support MS SQL Server, Oracle 9i, Informix, Sybase. - JMS and Message Beans provide integration of messages and EJBs - Globalization counteracts the standard procedure in which the server enforces its locale on the application. It can be used with our translation server. - Business Rule Beans directly extend the J2EE programming model. They can be used in conjunction with Versata business rules which operate at a higher level and are intended for business users rather than application developers.

Performance & Scaleability
IBM Performance Benchmark Application (freely available on Web) JDBC dynamic pages/second EJB dynamic pages/second 3000 2000 2500 1500 Other 2000 WebSphere 1500 1000 Performance and scalaeability - This performance test was run on a single server without using workload management or clustering; our single server configuration will list for $8,000. - The source is IBM testing but others are invited to perform similar tests. We are publishing the full results in the "WebSphere Competitive Performance Report" . The test sample application, TRADE2 is licensed by several third-parties -- such as Intel -- and is available to the public with documentation for download on WebSphere Developer Domain. - Improvements you will see with V4 over 3.5 depend on the application and which performance enhancements it exploits. 1000 500 500 1 6 12 1 6 12 Processors Processors More than double JDBC throughput per $ of investment 75% greater EJB transaction throughput per $ of investment Near linear growth in scaleability performance Improved WAS v4.0 technology will drive even greater performance (15% - 200%)

WebSphere Application Server Wins PC Magazine Editors Choice
Pages per second Title Search WebSphere Peak: 720 pps, 450 virtual users A.R.T.: 0.3 sec 300 200 100 Borland AppServer Peak: 84.3 pps A.R.T.: 0.6 sec Sybase EAServer Peak: 45.6 pps, A.R.T.: 1.0 sec PC Magazine - PC Magazine tests used workload management and clustering features of WS V3.5 and we expect similar or better performance from the classic multi-server configuration of WS V4 . *Source is IBM testing but others are invited to perform similar tests. For more information see "WebSphere Competitive Performance Report" published May, The test application is licensed by several third-parties -- such as Intel -- and is available to the public with documentation for download on WebSphere Developer Domain. Price/performance actual test data: Pages/sec per $1000 = ($1000 * throughput) / price of software* WebSphere v Pages/sec per $1000 = ($1000 * 2419) / 10K WL v Pages/sec per $1000 = ($1000 * 1277) / 10K Projection: WebSphere v Pages/sec per $1000 = ($1000 * 2419) / 8K PC Mag test used WS V3.5 and we expect similar or better performance from WS V4. These tests made use of workload management and clustering available in WebSphere app server advanced edition. BETTER Virtual users “ IBM's WebSphere Application Server, Advanced Edition 3.5 was by far the fastest and most scalable server on the scenario test. At its peak, it maintained 4,000 virtual users at 177 pages per second. Because of its sophisticated dynamic page-caching algorithms, WebSphere was also the clear winner on the title search test. It also had the best A.R.T. at peak performance on nearly all of the tests. Source: Sahil Gambhir, PC Magazine ”

WebSphere Application Server
The proof Hewitt Associates Major global human resources consulting firm Manages $300B retirement funds for 150 client companies Direct access to accounts for business partners Full B2B integration based on open standards Real time transactions with token encryption security Hewitt Associates has effectively implemented a B2B application allowing their client customers to access investment assets information using J2EE, XML, and OFX (Open Financial Exchange) standards with WebSphere. Their rapid deployment in five months and the robust nature of the application have given them competitive advantage. It performs well real time, and maintain tight security Hewitt worked with Business Logic Corp to speed the implementation. With the base application running, they estimate that time to market for similar applications at a month. “ We achieved full B2B integration [at Hewitt] using advanced open standards technologies running on WebSphere Application Server. And we did it under five months. We estimate it would have doubled the cost and time involved if we had built all the pieces from scratch. ” —Tim Hilgenberg, Chief Technology Strategist, Business Logic Corp.

WebSphere Application Server 4.0 Packaging
Configuration Options Advanced Edition Single Server Option Development-only Option Enterprise Edition z/OS and OS/390 WebSphere Technology for Developers preview technologies GA 3/30/01 for Z/OS and OS/390 6/30/01 Advanced Edition 2H01 Enterprise Edition Pricing $35,000/CPU for Z/OS $12,000/CPU Advanced Edition $8,000/CPU Advanced Single Server No charge for Development Server WebSphere Application Server 4.0 Packaging - More to come on Tech for developers, enteprise and standard editions so stay tuned. - Advanced single server lists for $8,000 Platforms Windows Linux Solaris HP-UX AIX OS/390, z/OS OS/400 Web Services Enabled

WebSphere Developer Value
Comprehensive Integrated Development Environment IBM AD = + Broad Middleware and Platform Support + Growing Developer Community + Leadership in Open Technologies The next set of charts will take you through the highlights of IBM's WebSphere Application Development Strategy, including some details for the May 30 launch. A critical element of the WebSphere platform's value to our customers is the value it provides developers -- and those that develop applications they purchase. WebSphere's integrated application development environment is a key addvantage for application developers. Available applications and available developer skills are essential to your success - and, consequently, the success of the WebSphere Platform. In addition to creating a comprehensive development environment, there are 3 other key elements to creating and delivering on IBM's application development strategy: 1. Broad Middleware and Platform Support 2. Creating and Maintaining a WebSphere developer community 3. Continuing leadership in open technologies. I'll expand on these key elements in the next chart.

WebSphere Application Development
A flexible and extensible development environment Comprehensive and integrated Broad middleware and platform support Full application development life cycle Leverage complementary third-party tools Integrated iRAD capabilities An integrated open programming model Leadership in open technologies and standards Rapid support for new technologies -- e.g., Web services, mobile, voice Tight integration with WebSphere Software Platform Expanding Business Partner and Developer community added value WebSphere Developer Domain, developerWorks, alphaWorks IBM/Partner Education and Training Design Patterns and Intellectual Assets -- e.g., templates, papers, etc. Providing the utmost in developer support requires more than a tool - or even a set of tools. It requires: 1. Delivering robust middleware supporting a consistent programming model across a broad set of operating systems and runtime environments; A critical component of this is creating a comprehensive and integrated development environment that addresses the full development life cycle, therefore increasing the effectiveness of our customers' development organizations. This CDE will also enhance 3rd party tools providers' ability to integrate their offerings in WebSphere's application development platform. ISVs participation is an essential part of our strategy and it ties to the next point: 2.Creating developer community support including education, training and Web-based information, support and collaboration; We are doing this in several ways, from Web-based early availability programs and communities, to expanding and opening our Business Partner and ISV programs. 3. Maintaining leadership in open technologies that enable the creation of applications based on these open standards therefore minimizing vendor lock-in and maximizing the skills resources in your organization. In addition, you have the ability to deploy your applications on the platform (this means either operating system or hardware or app server) that makes the most sense for your goals, while maintaining the portability that will allow you to grow as your needs change. Through increased support for open standards, tighter integration with the WebSphere platform, and growing community support, IBM is focused on delivering increasing value for WebSphere developers and our partners. We are delivering on all of these elements now and we are announcing further enhancements.

Key WebSphere AD Enhancements
No Cost J2EE and Web Services Application Server for Developers WebSphere Application Server, Advanced Edition Development-only Option Electronic Support and Community Resources New Application Development Tools Delivering Expanded J2EE, Web Services and e-business Middleware Support VisualAge for Java v4.0 WebSphere Studio v4.0 Expanded WebSphere Software Platform support (WAS, Mobile, JCX, etc.) Technology previews of next generation IBM application development environments New WebSphere Studio Workbench tool development kit Open development kit for building and integrating tools Technology foundation for IBM's next generation of application development tools Growing industry support among application development tools vendors Available via IBM PartnerWorld The key application development enhancements in V4.0 include: a free version of the new J2EE compatible and Web services enabled WebSphere Application Server - removing an unnecessary barrier to broad developer access to their own server for development use; updates to VisualAge for Java and WebSphere Studio expanding J2EE support - adding support for J2EE Connectors - and support for Web services. a new WebSphere Studio Workbench -- a tool development kit providing IBM and 3rd party tools developers common services enabling a new level of tool integration beta versions of IBM's next generation development environments incorporating the WebSphere Studio Workbench and additional Web services and J2EE support. We will spend a bit more time later in the presentation on this exciting new technology. A special note must be made of WebSphere Studio Workbench. This is the first step in our roll-out of our next-generation application development environment. Workbench delivers the core technologies upon which we and our partners are building this next generation of development tools. You will continue to see releases of tools both from IBM and from our partners, based on Workbench, starting now and going into 2002 and beyond. Already, eleven other tools developers are currently developing offerings using the Workbench. This number will grow now that we are making a preview of the Workbench available via IBM's PartnerWorld site. It will further expand later this year when IBM contributes the Workbench to an open source project to be initiated by supporting tools vendors and IBM. Both Windows and Linux versions will be contributed.

WebSphere Studio Workbench Partners
Rules based development Versata Connectors Extricity Neon Development tools Instantiations Macromedia Business Process Modeling Holosofx Requirement Management RationalSuite Analyst Studio Application and Data Modeling RationalSuite Developer Studio Web Content Management Interwoven SiteExpress Software Configuration Management Rational ClearCase / ClearQuest Merant PVCS Serena ChangeMan Quality Assurance / Performance RationalSuite Test Studio Sitraka Business Process Integration CommerceQuest WebSphere application development addresses the full development lifecycle via WebSphere Studio, VisualAge for Java and a set of complimentary tools offered by partners. These offerings provide an increasing level application development automation - through templates, wizards, rules driven code generation, and 4GL-based development. In addition to tools for developing entirely new applications, WebSphere provides tools for connecting to existing assets and extending them as Web services. Workbench partners include providers of offerings that compliment IBM's own. These partners are in various stages of development using the Workbench. The seamless integration enabled by the common Workbench services, means a single environment addressing all aspects of cross-business solution development. By cross-business we mean Intra-business - tying together and extending existing assets across your enterprise, and Inter-business - tying your business to your suppliers' and partners' businesses. Addressing the full development lifecyle starts with capturing and managing requirements, developing process models and capturing business rules, and moves through generating applications from models or rules or by direct programming, testing, deploying, and managing assets - including version control - through their productive life time. Throughout this process, reuse and consistency of assets across stages is essential -- as is support for both the traditional waterfall as well as iterative development models. Given the scope of the development process, and the ever-increasing need for productivity improvements, it is obvious that no single vendor can provide best-of-breed tools to address all aspects. In order to ensure WebSphere developers have the best tools in an integrated environment, we have developed the WebSphere Studio Workbench and a growing set of partnerships. Business Process Modeling Business Rules Quality Assurance Application and Data Modeling Requirements Mgmt Data Code Web Content Web C Mgmt Software Configuration Management

WebSphere Studio Workbench
An Open Tool Development Kit Rapid AD Web Java Tooling Modeling Navigator View Tools Tooling IDE Tool Content Outliner Standalone Tool Desktop Desktop Platform APIs / Extension Points Platform APIs / Extension Points Property View Common Services Common Services Common Frameworks Common Frameworks • Resource Management • Widget Toolkit • Project Model Resource Management Project Model Team Programming Model Debugging Extensibility framework For additional clarification: The Workbench provides a set of common services and a published set of interfaces used by tools developers to access and extend them. These common functions include a shared user interface and access to a common repository enabling developers to have a single development environment integrating a broad set of tools. Additional common services reduces the amount of development tools vendors need to spend on functions that do not significantly differentiate them from their competitions. Here, on the left hand side is a screen shot of the desktop development environment. Realizing that developers spend (and want to spend) 100% of their time within a Development Environment, we are bringing all the resources necessary to complete their tasks within the Workbench-based DE. Editors can be created and plugged right in, alongiside with debuggers, modelling tools, test tools, project browsers, task managers, etc. Underneath all the visual integration lie the layers of control and data integration bringing consistency and productivity to this end-to-end development environment. Software Configuration Management support is provided via Configuration Management adapters as well as through WebDAV (an open standard for managing assets across the Web). • UI Frameworks Widget Toolkit UI Frameworks Editing Frameworks Builders, Markers, Help Task List • Team Programming Model • Source Editing Framework • Scripting Support • Graphics Editing Framework • Debugging • MOF and XMI Published • Extensibility Framework • Builders, Markers, Help Extension Content Editable View(s) Points ISV plug in - or contribution CCLT Interface CVS Interface Other Interfaces Repository Technologies to open source

No-cost Application Server for Developers
Free Development-Only Option Full J2EE and Web services programming model w/o the admin overhead Electronic support and community via WebSphere Developer Domain; phone support also available (optionally priced) Licensed for development-only usage; AE Single server configuration on Windows or Linux Supported by third-party and IBM tools (e.g., same runtime as integrated into WebSphere Studio and VisualAge for Java) Complemented by WebSphere Developer Domain and WebSphere Technology for Developers preview program WebSphere for z/OS WAS Enterprise Edition WAS Advanced Edition Again, the key to quality developer support is about more than just tools. The new development-only configuration of the Advanced Edition of the WebSphere Application Server includes full J2EE support as well as community and electronic support at no charge and, for a fee, phone support. Available for both Windows and Linux, this offering is licensed for developer use only and also comes integrated with WebSphere Studio and VisualAge for Java. This offering is complimented by developer support via IBM's WebSphere Developer Domain and the WebSphere Technology for Developers program. The latter delivers new technology for developer use in advance of full production support. Our delivery of an advanced development-only version of the V4 application server was only the first offering in this program. Single Server Config Option Development--only Config Option Programming Model QoS J2EE & Web Services

J2EE and Web Services Development
Industry's first Integrated AD environment for J2EE, XML, SOAP, WSDL, UDDI and other Web Services standards for dynamic e-business The first development environment (server + tools) that enables developers to build Web Services for deployment across multiple Java platforms Supports open standards: XML, HTTP, UDDI, SOAP, WSDL, and J2EETM Supports publishing/finding Web service descriptions in public/private UDDI registries Generates Java code that implements the interface to a Web service (WSDL/SOAP) Extends existing applications easily and turns them into web services enabled e-business applications (legacy asset analysis and leverage) Supports Visual Workflow Composition of Web Services Sample code, design patterns and education and training To briefly reiterate our recent Web services focused announcement, with our version 4 offerings we are delivering the industry's first integrated development and deployment environment supporting Web services standards such as XML, SOAP, UDDI, WSDL as well as J2EE. This support enables creation, deployment, publishing and location of Web services across multiple Java platforms. In addition, we provide tools for analyzing existing assets and extending them as Web services as well as for visually linking services in a process flow -- along with Java elements such as EJBs or J2EE connectors.

WebSphere Application Development Tools
The proof CareTouch Lifecare health Company Online support for patient services Carepanion Application Robust e-commerce site in 85 days 2500 concurrent users initially, open ended scaleability CareTouch chose WebSphere technologies over competition to build an online community for caregivers. They built their site with DB2, WebSphere, and VisualAge for Java and found that the products worked together so smoothly that they were ready with Carepanion, their e-commerce application, in 85 days. CareTouch anticipates that they will be able to reuse at least 50 percent of code developed for Carepanion for future applications. The customer states they chose IBM for one-stop shopping for access to web technologies.. “ We estimate we saved two to four weeks of development time and reduced the cost of building the solution by approximately 1.4 million dollars...Sometimes building interfaces can be a challenge, but with the integration of Visual Age for Java with WebSphere, it was very easy. ” —Dr. Prasuna Dornadula Vice President, Web Development

WebSphere Application Development V4 Packaging
Configuration Options VisualAge for Java Professional Edition VisualAge for Java Enterprise Edition WebSphere Studio Professional Edition Includes VisualAge for Java PE WebSphere Studio Advanced Edition GA 7/20 Pricing VA for Java PE: $149 VA for Java EE: $2999 WS Studio PE: $599 WS Studio AE: $1999 To summarize the new product offerings: We have new versions of our WebSphere Studio Professional and Advanced editions and VisualAge for Java Professional and Enterprise editions. These offerings, available in July, support development on Windows and deployment across all WebSphere platforms. The prices for these new versions are the same as those of the previous versions. Platforms Development: Windows Deployment: All WebSphere Server Platforms Web Services Enabled

WebSphere Evolves Platform for Dynamic e-business Enhanced Foundation and Tools WebSphere Application Server Version 4.0 WebSphere Application Development WebSphere Studio Workbench Now, I'd like to tell you about the three packaged solutions that are an important part of this launch, the offerings. Pre-Packaged Business Infrastructure WebSphere Business Integrator Version 2.1 WebSphere User Experience for Multiplatforms Version 1.1 WebSphere Everyplace Access for Multiplatforms Version 1.1

Buying Behavior Analysis
Source: IBM Internal Study 38% 46% 16% 0% 20% 40% 60% Approach to establishing e-business solution Prefers to purchase e-business components, led by infrastructure and integration Prefers to purchase a completely integrated e-business solution, led by the application decision Not Sure Content Management and Application Integration software were the two highest rated technologies to be purchased with a Web Application Server (portals and personalization closely followed) 54% 31% 22% 18% Content Mgmt SW App Integr SW Portal SW Personalization Srvr 0% 20% 40% 60% 80% 100% Component technology priority (Along With Web Application Server) We've adopted the approach of preparing complete solutions with carefully chosen, completely integrated components that our customers can be 100% sure will work together. The reason is that our own research shows that nearly half of enterprise customers surveyed prefer to purchase a completely integrated solution. And content management and application integration software were the two highest rated technologies to be purchased with a Web Application Server (portals and personalization closely followed). So we are developing solutions and offerings based on what you, our customers, are telling us your needs and preferences really are. Nearly half (46%) of enterprise customers surveyed prefer to purchase a completely integrated solution

Pre-packaged Business Infrastructure
WebSphere Business Integrator Version 2.1 Business process automation, management, and optimization upheld by industry dominating enterprise application integration Deliver frictionless process integration inside and outside the company boundaries leveraging existing organizational resources including applications, people and best practices Model and automate business processes across the supply chain React dynamically to business changes with an open, standards-based offering built on industry-leading middleware WebSphere User Experience Version 1.1 and WebSphere Everyplace Access Version 1.1 First in the industry to provide a unique customer experience, extended to the wireless Internet, measurable to 24X7 availability Attract and retain customers employing a personalized portal Dynamically respond to web trends and analysis gathered across your entire web infrastructure Reach customers and employees anyplace, anytime, with consistency across access points - including the capability to translate text to speech Improve customer satisfaction with measurable reliability and customizable quality of service These offerings are targeted to two of the most important aspects of the e-business , Business Process Management, and Customer Experience WebSphere Business Integrator, IBM's BPM offering, addresses the need to link process, not just applications or data through the enterprise. Taking full advantage of business process management requires solutions that can link the electronic world to the paper world., that deliver process integration inside and outside the company boundaries that can model and automate business processes across the supply chain By addressing all of these issues, Business Integrator allows the enterprise to react dynamically to business changes and to fully leverage their business process WebSphere User Experience and Everyplace Access are integrated solutions focused on providing the best user experience for dynamics e-business We have develop these offerings as a requested from,.you, our customers and partners, because the standards for a first class site and the need for differentiation are constantly rising. With these WebSphere offerings, you can quickly build tailored Web sites that attract, engage and retain users with high-quality content and applications. You can leverage the best technologies to improve the retention of site visitors, tailor the experience to their specific needs and tastes and provide anytime, anywhere access . By leveraging the value and integration of the WebSphere platform, you can build customer loyalty, differentiate yourself, and be more profitable.

WebSphere Business Integrator
WebSphere Business Integrator addresses the challenges you may face in implementing the right infrastructure and business-process management support to meet the needs of your e-business.

Challenges “ Up to $4.4 Billion was lost in e-commerce revenues in 1999 due to inadequate infrastructure that led to poor site and service performance. ” WebSphere Business Integrator addresses the challenges of supporting your e-business with the right infrastructure and business process management. This quote from Zona Research shows that infrastructure and process management are as critical - if not more - than interface and user experience capabilities. The point is -- it's no good having one without the other. (CLICK TO SHOW THE 1/99% ICEBERG) —Source: Zona Research

Challenges “ Up to $4.4 Billion was lost in e-commerce revenues in 1999 due to inadequate infrastructure that led to poor site and service performance. What lies beneath the surface ” 1% e-commerce web sites A report from Goldman Sachs showed that 1 percent of of the effort for Internet e-commerce was on e-commerce Web presence, while 99 percent of the effort was invested to support the backend infrastructure and processes. —Source: Zona Research Backend infrastructure and processes to support e-commerce 99% Source: Goldman Sachs E-Commerce/Internet 1999

The solution Single infrastructure Enables agility Significant enterprisewide savings Complete system management Manage and improve service levels The problem that is addressed by WebSphere Business Integrator is that in an e-business world, processes span your enterprise and beyond. They are not isolated to individual applications. Therefore, you need a way to build automated business processes that can coordinate and synchronize an array of applications. With Business Integrator, a single infrastructure handles external and internal connections, as well as intercompany process management. This helps you become agile by optimizing your business processes across the supply chain. Buyer and seller structured negotiation processes are created - as well as order management and fulfillment - for significant enterprisewide savings. Business Integrator helps you create and execute business processes that span diverse applications, enterprises and people, as well as the underlying infrastructure for process management. C U S T O M E R P A R T N E S In an e-business world, processes are not isolated to individual applications... they span your enterprise... and beyond. Customer Relationship Management Enterprise Resource Planning Trading Partner Management

Scenario Head Office Private Exchanges Partner 1 Business Integrator WebSphere Division 1 Public Exchanges Partner 2 Division 2 For example, companies today often take a piecemeal approach to integrating themselves with e-markets, using different connections to each market exchange and to each direct trading partner. Moreover, the process-management capabilities of many of these exchanges are extremely limited -- some are simply hiding old, manual trading processes behind Web screens. As a result, those companies spend more than they need to and realize a less-than-optimum return on their investment. But by using WebSphere Business Integrator, these companies would gain a single infrastructure that efficiently and economically manages all external and internal connections. Business Integrator's intercompany process management capabilities and buyer/seller structured negotiation process can help create long-running transactions for buyer/seller order management and fulfillment, for example. In this scenario, WebSphere Business Integrator can generate significant enterprisewide savings, often as much as 60 percent. Direct Partner Connection Partner 3 Division 3 Single infrastructure Intercompany process management Significant enterprisewide savings

The proof AT&T Shortened customer response time from 60 days to 5 days Increased quality and customer service Improved process visibility and management First Union Reduced cycle time 30-40% Implementation time was 10-days for production pilot Aetna Insurance Business Agility : Envision new offerings and rapidly deploy them Business Visibility : Highlighted business anomalies - previously unseen Now that you've heard about the scenarios, here's how IBM has helped companies.... [WBI is new, so there aren't customer ref's in the public domain, but these customers have used the component products to solve BPM problems] AT&T shortened customer response time from 60 days to 5 days. It increased quality and customer service, and improved process visibility and management. First Union provided business benefits through IT: They needed: Faster processing of technology delivery requests Integrated disparate applications Support re-engineered processes on existing systems They implemented a Service Request Automation solution Request processing and progress monitoring [MQSeries Workflow used as driver for all underlying systems] Benefits: More than 95% of requests processed within targets (vs. 65% without workflow) Improves cycle time and tracking of requests Faster processing of technology delivery requests Aetna insurance needed to rapidly deliver new product offerings By implementing BPM they not only enabled new business agility, but they also highlighted anomalies between business units and allowed them to improve their efficiency and quality. Using Business Integrator, First Union reduced its cycle time by 30 to 40 percent, implementing a production pilot in only 10 days. And at Aetna Insurance, WebSphere Business Integrator not only increased business agility -- enabling new offerings to be envisioned and deployed more rapidly than ever before -- it also increased process visibility, exposing previously unseen and costly business anomalies. “ ” IBM's Business Process Management bridges the gap between the business and IT. —Scott Fleming, First Union “ It took two weeks to build the prototype process model, designed by business users and implemented by the IT department. ” —Bob Miano, Aetna Insurance

WebSphere Business Integrator Packaging
Configuration Options Messaging middleware and business integration Integration adapters One-to-many connectivity model, plus transformation, intelligent routing and information flow modeling Workflow management Access Management Personalization Integrated application development workbench Automated Business-to-business integration Electronic Data Interchange Application Serving GA 5/31 Pricing $45,000/cu Enterprise Deployment $25,000/cu Entry Configurations $15,000/cu Development WebSphere Business Integrator brings together the component products to deliver a single infrastructure capable of handling external and internal connections, as well as intercompany process management. We've taken existing industry-leading products and integrated them to provide the industry's 1st comprehensive solution for BPM. WBI also positions you for the new world of dynamic ebusiness with web services because we're enabling the products within WBI for Web services. Web services means that you can better leverage your existing IT resources and exploit external services and you do this through your BPM infrastructure. Web Services Enabled

WebSphere User Experience
Even the best infrastructure and process management can't save an e-business that doesn't deliver an experience that surprises and delights their site visitors.

Challenges Standards for user experiences are rising Competitors are just a click away Need to attract, engage and retain customers Need to provide user experience at a reasonable cost A user's experience makes or breaks a Web site. If you don't differentiate yourself, a simple mouse click will take a customer to one of your competitors. The challenge is attracting, engaging and retaining customers so they stay and spend more on your site. The solution is enhancing the user experience. It's all about customer loyalty. Companies do not necessarily have the resources available to deal with the onslaught of new technology but they still need to provide an excellent user experience. They don’t know who I am They don’t know what I like They can’t make recommendations

The solution Deliver a world-class user experience Increase customer loyalty through personalization Flexible and scalable for rapid e-business growth Leverage existing investments Improve productivity, satisfaction and profitability With WebSphere User Experience, you can differentiate your e-business by delivering the best possible user experience to your customers and increase their loyalty through personalization. The flexibility and scaleability of WebSphere User Experience supports rapid e-business growth. And by leveraging your existing investments in content and applications, you don't have to spend a fortune building a new infrastructure. WebSphere User Experience is an integrated solution that delivers world-class customer service based on user preferences and your business objectives. An excellent user experience for customers, partners and employees - where users quickly and easily find what they're looking for - can result in improved satisfaction, productivity and profitability. Proofs: Yahoo and Excite users who personalize these sites use the web two to three times more often than those who don't IDC report Some 70 percent of online buyers would spend less money at a traditional retailer after having a bad experience with the retailer's online site - Jupiter Media Metrix report Personalization "creates better cross-selling and up-selling opportunities that result in greater revenue and increased profitability" - Gartner report Customization Personalization Recommendations Portalization and syndicated content High quality content

How it works Push Server Technology Presentation Personalization Portal + Enterprise Content Management Enterprise Digital Assets Web Content Published Content and JSPs Third Party Feeds Enterprise Applications Site Analysis Language Translation Load Balancing Caching Quality Of Service Web Application Server Developers Tools Web Content Management Deployment Development Approval Site Visitor Now we will talk about the technology that makes this possible For the foundation, we provide an award winning a web application server built on open standards that provides the needed flexibility and scaleability In this case, with our web application server, performance an scaleability are given by an application level workload management and clustering A set of integrated developers tools to design, develop and deploy the applications A personalization engine that facilitates the delivery of personalized Web content for each site visitor A Portal Server Framework provides common architecture for connecting applications and services to the end users and Portlets: what for example provide access to syndicated content and enterprise applications A Web content management component that integrates with enterprise content management that provides a collaborative development environment, staging and virtualization as well as WebSphere Personalization support The enterprise content management (that is integrated with the web content management) allows to leverage the enterprise digital assets As an option, we provide a translation engine Push technology and cashing and load balancing capabilities

Scenarios e-Banking Mortgages Investments Here are some situations that are perfectly suited for WebSphere User Experience. The first scenario involves a busy professional who is shopping on the Internet for a banking service. While once unique, Internet banking has been commoditized to some extent. However, our Internet bank has differentiated itself by providing a new service called Investment Analyzer. It uses the personalization technology of the offering to track account balances and suggest portfolio changes to the bank's users. Due to her hectic lifestyle, the professional finds this new service very appealing and signs up to be the bank's customer. By providing a better user experience, the bank has landed a new customer. Now that the bank has a new customer, there's a new problem: How does it keep the customer? The first answer is the bank needs to understand how the customer is or is not using its services. The offering's site analysis capabilities can provide information on customer behavior. Once the bank has this information, it can use it to develop better business rules for personalization, or drive the creation of new content via the content management system. The end result for the customer is that her Web experience is constantly improving and engaging her with personalized, high-quality content. Now the bank has a satisfied customer that doesn't think about switching. For our last scenario, our bank has a satisfied, but infrequent customer. The bank can't sell new services to satisfied customers who don't visit its site. The solution: improve the user's experience. With WebSphere User Experience portal technology, the bank can become the customer's sole source for financial needs, including news feeds on market conditions. Since the portal provides more services, the customer visits more frequently. Integration with IBM Content Manager allows the customer to access her bank statements and bills through dynamic retrieval directly from the line-of-business repository. Another way to reach infrequent customers is through WebSphere User Experience push technology that delivers time-critical information directly to the user's desktop. This will be provided in future editions of WebSphere User Experience. Internet user Bank Portal Bank Consumer Banking Differentiate yourself Continuous improvement Increase customer loyalty

The proof “ We are excited about IBM’s two new WebSphere offerings WebSphere Everyplace Access and WebSphere User Experience. They will greatly enhance our ability to deliver the robust, next-generation e-business systems required by our customers. ” —Joe Lindsay, Chief Technology Officer, eBuilt “ The new product offerings to support WebSphere will allow Bekins to offer a robust, flexible and personalized experience for each of the end users. The J2EE compliant Portal server is a welcome addition to the family and will be implemented at Bekins to support Internet based access for PC's, cell phones, PDA's and other pervasive devices. IBM is now a 1 stop shop for designing, creating and delivering dynamic e-business solutions. We've shown you some scenarios, now here's what the market is saying about WebSphere User Experience. eBuilt, an IBM Business Partner and Web integrator, provides custom application development and integration services to build reliable, robust and scalable infrastructures required for business-critical applications in the Internet age. With IBM technologies, eBuilt is constantly integrating and extending the reach of clients' business-critical systems. eBuilt's solutions fully exploit every opportunity to use a variety of media such as text, audio, text-to-speech and voice recognition and use location-specific information to enhance current, geographically targeted offerings. Bekins used the WebSphere platform to launch three major B2B applications. One solution alone, a shipping and tracking system, has helped the company achieve total financial benefits of more than $10.3 million annually, in terms of increased revenue, reduced operating expenses and IT development savings. ” —Randall Mowen, Director of Data Management & e-business Architecture, The Bekins Company

WebSphere User Experience Packaging
Configuration Options WS Personalization (4 cpu licenses) WS Site Analyzer (1 cpu license) WS App Server, Adv. (4 cpu licenses) WS Studio (1 developer license) Interwoven TeamXpress (1 cpu license) IBM Content Mgmt (1 cpu license) WS Portal Server (4 cpu licenses) Integration scenarios and sample code Language Support Personalization, Site Analyzer, App Server, IBM Content Manager English, French, Spanish, Italian, German, Japanese, Chinese (Simp and Trad), Korean, Brazilian Portuguese Portal Server, Interwoven TeamXpress English IBM Content Manager supports 13 other languages Platforms AIX NT/Windows 2000 Solaris some products have additional platform support including Linux Optional Components WS Translation Server Push Technology WS Edge Server 1 Year Supportline Availability 5/31/01 Price $261,000 (across 4 cpu license) Competitive Price Comparison $500K SW Integration Services As you can see, this offering provides you with all the functions that you need for a first class user experience, portal, personalization, content management and a strong and flexible foundation. This solution will be generally available at the end of May and it will be price at $261,000 for 4 cpu licenses. Considering the fact that this offer has 4 cpu, If you cobbled together this function from competitors it will run more than double the price of ithout taking in account the services needed for integration. (Price derived from Broadvision + BEA App Server and Accrue for similar functionality) As always, we have a broad language and platform support. IBM Content Manager also supports the following languages Arabic, Czech, Danish, Dutch, Finnish, Greek, Hebrew, Hungarian, Norwegian, Polish, Portuguese, Russian, Swedish, and Turkish Web Services Enabled

WebSphere Everyplace Access
To retain customers and attract new ones, your company must be easy to find and easily accessible.

Challenges Demand for anytime, anywhere access to your e-business Desire to protect existing Web investments and infrastructures Complexity of dealing with new technology I don't have mobile access to the site I don’t have voice interaction To retain customers and attract new ones, your company must be easy to find and easily accessible. With the increasing popularity of pervasive computing, users expect anytime, anywhere access to information, as well as the Internet. By the end of 2002, the world will have more wireless subscribers capable of Internet access than it will wired users, according to a forecast by IDC. IDC also predicts that close to 1.3 billion people worldwide will have plugged in to Web-capable phones by 2004, compared to just 700 million people with ordinary Net connections. By 2003, it is predicted that 30% of the U.S. work force will use voice recognition on a daily basis. In addition, the demand for anytime, anywhere access is increasing due to the development and purchase of new devices and ways of interacting. To compete effectively, you need to expand your business beyond the PC, or customers will flock to competitors who offer wireless capabilities. Helping your mobile employees become more productive can help improve customer service since employees will have access to the information they need to respond to the customer. You also need to protect your existing Web infrastructure investment to avoid spending a fortune on a new one. Many companies don't have the resources or money to deal new technology, especially in terms of wireless markup language.

The solution Easy access to your e-business from any contact point Lower development costs and decreased time to market Consistent e-business experience through multiple channels A scalable, integrated, standards-based solution The solution to those challenges is WebSphere Everyplace Access Everyplace Access helps you provide easy access to your e-business, from any contact point. It supports new devices such as Internet-enabled cell phones, smart phones and PDAs. It enables the natural voice interface with speech recognition and speech synthesis. It also helps you achieve lower costs for development and speeds time to market. It provides easy-to-use Web development tools to create, manage, debug and deploy multi-platform Web applications. Everyplace Access ensures consistent e-business experience through multiple channels. It treats wireless and voice interaction as an integrated solution instead of as a separate need. Everyplace Access is based on open standards to protect your existing IT investments and enables easy integration of new devices and networks without changing your applications. And it's scalable so you can support and add new technology as it becomes available.

How it works Tools to design, develop and deploy applications Application Server Dynamic content adaptation and streamlined delivery WML, HDML, markup languages WebSphere Everyplace Access allows you to extend Web content to new devices and media without reauthoring. It provides the ability to translate or "transcode" Web content and for mobile devices, such as PDAs and mobile phones. It enables voice interaction via voice browser, speech synthesis and speech recognition. And it provides customized content presentation, as well as supporting application development tools. For the foundation, we provide an award winning a web application server built on open standards that provides the needed flexibility and scaleability In the future, WebSphere Everyplace Access will provide notification support. Optional with Everyplace Access is WebSphere Translation Server, which offers automated translation capabilities to cross geographic and language boundaries. Also, optional is WebSphere Edge Server, which provides load balancing and caching capability so that you have a high performance and available e-business. Offering components: WebSphere Transcoding Publisher for Multiplatforms V3.5 WebSphere Voice Server V1.5* WebSphere Application Server, Advanced Edition V3.5 WebSphere Studio Advanced Edition V3.5 VisualAge for Java, Enterprise Edition V3.5 One year Supportline (optional) Text & Images HTML +annotation Site Visitor Voice VoiceXML browser, speech recognition and text-to-speech engine VoiceXML

IBM WebSphere Everyplace Access
Scenarios Telephony gateway Banking Stocks Wireless network Mutual funds Here's a scenario for Everyplace Access. On Thursday morning, a customer connects to a bank from a home PC to check on their stock portfolio and related stock news. The customer has been tracking BCG stock closely to determine the right time to buy. While in meetings during the day, the customer uses the Web phone to frequently request stock quotes and related graphs from the bank regarding BCG and other stocks. On Friday, while driving to a vacation home, the customer uses the bank's voice recognition system to verbally request information about BCG's stock price. The bank's Text to Speech support indicates the stock has jumped five percent. The customer buys 1,000 shares and receives a purchase confirmation. The bank's Voice Server provides the speech recognition support to convert voice into VoiceXML. Transcoding Publisher transforms the VoiceXML input to HTML and when the transaction is completed, WTP transforms the HTML content back into VoiceXML. The Voice Server then transforms the text to speech to respond to the customer's request. The benefit is better customer service and customer retention by offering multi-channel access. Internet Money market accounts Customer Bank Connect from home Do your banking during a meeting Use voice recognition to access an account from your car

IBM WebSphere Everyplace Access
The proof Tom.com Time to market - first voice portal in mainland China Extended reach - users can get information on weather, travel, news, entertainment, finance, using voice interaction Kaifeng Securities WAPHead! is helping Kaifeng Securities bring mobile stock trading to China, with WebSphere technology VoiceRite “ This voice portal platform enabled us to deploy a speech system with high accuracy which our users enjoy which we can easily scale as its popularity grows. ” —Lei Lei Wang, General Manager, TOM Voice Tom.com has used WebSphere voice technology to create the first voice portal in mainland China. Tom.com values the accuracy of the IBM speech technology. Users now have voice access to a wealth of information on the Internet. [Voice Server only. And Dialogic hardware] An IBM business partner, WAPHead!, is helping one of its clients bring mobile stock trading to China -- using WebSphere technology. With the application server and the dynamic content adaptation functions of Access, Kaifeng Securities is implementing a wireless stock-trading solution. $2.2M U.S. annual profit projected within 5 years, improved service and added value for customers is expected. WebSphere was chosen for its ease-of-use, cost competitiveness and its multi-lingual support “ We are confident that within five years, we will generate an annual estimated profit of RMB 18 million (US$2.25 million) through Net transactions, compared to RMB 16 million (US$2 million) from direct sales. ” —Mr. Hu Yanru, General Manager, Kaifeng Securities “ WebSphere Everyplace Access provides an exciting tool for our company to provide solutions for the reuse of existing Web content for the next generation of voice response technology. ” —Joshua Shrager, Chief Executive Officer, VoiceRite

WebSphere Everyplace Access Packaging
Offering Components WebSphere Transcoding Publisher Version 3.5 WebSphere Voice Server Version 1.5 WebSphere Application Server, Advanced Edition, Version 3.5 WebSphere Studio, Advanced Edition, Version 3.5 VisualAge for Java, Enterprise Edition, Version 3.5 NLS* English, French, Spanish, Italian, German, Japanese, Chinese (Simp and Trad), Korean, Brazilian Portuguese *Voice Server speech technology supports only U.S. and U.K English, French and German Platforms AIX NT/Windows 2000 Solaris Linux *Voice Server supports NT and AIX but runs on a separate machine Optional WebSphere Edge Server WebSphere Translation Server 1 Year SupportLine WebSphere Everyplace Access includes these award-winning components: WebSphere Transcoding Publisher Version 3.5.1 WebSphere Voice Server Version 1.5 WebSphere Application Server, Advanced Edition, Version 3.5.2 It also includes one developer license to these tools: WebSphere Studio, Advanced Edition, Version 3.5.2 VisualAge for Java, Enterprise Edition, Version 3.5.3 Optional with this offering is 1 Year Supportline WebSphere Translation Server, which extends the content globally, and works closely with Transcoding Publisher WebSphere Edge Server, which improves performance with load balancing and caching. The price of the offering is $49,500, which gets you one processor license of each of first three and one developer license each of the tools. If you cobbled together this function from competitors, you could be in the $75K range [IBM confidential] $15K for BEA app server $30K for Aether transcoding product $30K+ for Speechworks comparable voice function [note to speaker: WebSphere Everyplace Suite, the full offering, enterprise edition is $216,000.] Also, this offering can be enabled for Web Services. With the tools in VAJ and the app server, you have the opportunity to use transcoding as a Web service. Coming soon will be more formal services around transcoding and transformation. [note to speaker: it is a slight stretch to say this offering is web services enabled. not much here beyond the app server and the ability to write code that could allow you to use transcoding as a service. also, good point for future, more formal service.] Availability 5/31/01 Price $49,500 per CPU Competitive Price Comparison $75,000 Integration Services Web Services Enabled

Delivering Dynamic e-business
Intelligent transactions built on highest level of process integration and most comprehensive, standards-based e-infrastructure software Web Publishing Market-Leading Application Serving Web to Host Leadership Simplified Web Page Development e-business Transactions Number One Commerce Application Award-Winning Advanced Application Server Advanced and Integrated Application Development User Experience and Everyplace Access Offerings Edge Serving for 24x7 Availability Internal Integration Value Networks Messaging and Integration Market Leader Business Process Management WebSphere Business Integrator Offering Industry Focused Solutions (MQFSE) This is a summary of how we're delivering e-business in this announcement: The Application Server leads the way with its different configurations tailored to different market needs, and the integrated tooling that makes it simple to develop new applications and new Web content. There are new offerings designed to make it simple to address the major e-business challenges that you are addressing, like personalization, mobile access, and high Web serving performance Another offering takes integration even further, to dynamic integration, with an offering called WebSphere Business Integrator that manages processes within and across enterprises. And there are solutions for specific industries, like the MQSeries Financial Services Edition. This enables companies to build long-running transactions - intelligent transactions - that extend through the value chain.

Only WebSphere is delivering the performance for
Only WebSphere supports the full range of standards that deliver dynamic e-business All of the products and pre-packaged offerings deliver support for Web services and IBM is leading the industry in the vision and commitment to dynamic e-business. Only WebSphere is delivering the performance for cost and market leadership in application serving WebSphere Application Server Version 4.0 will widen the leadership gap in performance and scalability. In summary, On May 30 three major enhancements to the WebSphere software platform were announced the enhancement of WebSphere foundation with V4.0 by providing the enabling technology and the development tools integration required for e-business Also have announced were three new prepackaged business infrastructure that simplifies exploitation of e-business and that further tight the integration among our products: WebSphere Business Integrator that brings dynamic e-business to the enterprise even across corporate boundaries. WebSphere User Experience that allows the differentiation of the enterprise through a first class web presence and WebSphere Everyplace Access the extend the e-business anywhere anytime ...and we have establishing WebSphere as the overall world class platform for Web Services First to market with core elements of Web Services - SOAP, WSDL, UDDI All of these announcements reinforce what the market already is signaling, that WebSphere is the market leader for dynamic e-business Only WebSphere is delivering pre-packaged infrastructure to the market to help customers solve problems and create opportunities faster and better WebSphere Business Integrator, WebSphere User Experience, and WebSphere Everyplace Access are first-of-kind proof points on innovation and delivery of customer value.

Delivering dynamic e-business today

WebSphere Translation Offering

The statement of any time any place any device is missing in any language.
Lou's statement "in the near future we will have millions of people doing billions of transactions on thousands of devices" we can add to that in the language of their choice. We have technology now that will help them to achieve those statistics Over 30 percent of their web traffic comes from overseas and quite often those overseas visitors leave before they close any transactions because they're not comfortable in anything other than their native language. We know statistically that people are three times more likely to stay in a WEB site if it's written in the users natural language and they are twice as likely to buy! Also, think of the s people get from all over the world - in a foreign language that causes them to abandon their native language. With language transparency, they can see that in their language - converted on the fly. Think about customer support. Companies support products, not languages. So the Internet while a global medium does not create global community without some level of language transparency.

If we compare the emphasis put on translation for marketing collateral vs web content, we see a huge disparity. Most companies are used to the expense of professional translation for their static, printed content, while the majority of companies make no attempt to translate their dynamic web content, thereby shutting out an entire audience of potential customers that do not speak their language. Why? Professional translation is neither cheap, nor convenient. Professional translation averages around twenty cents per word, if you can find a qualified translator who understands your business jargon on a timely basis. Or how about trying to find eight translators, since you want to make your content available in 8 different languages. You can quickly see why most companies do not offer their web content in multiple languages. Yet, statistically, we know that web site visitors linger twice as long when they can browse in their native language, an business users are 3 times more likely to complete that transaction if they are addressed in their own language

Translation is not an afterthought, it is part of your enterprise.

Professional translation services can be costly and hard to find
Professional translation services can be costly and hard to find. The WebSphere Translation Server allows companies to provide dynamic translations of content. The WebSphere Translation offering combines licenses and services to help companies get up and running quickly and economically. Using real-time multilingual chat, companies can provide customer service and support with customers in their native language.

XYZ Corporation sells their products through a direct sales force as well as sales and support on the Web. They want to be able to sell their products overseas, and there is also a large demographic here in the United States that does not speak English that would be receptive to their market. Their Web site is in English only, and their support people are mostly English speakers only. The WebSphere Translation Offering allows XYZ to implement the WebSphere Voice Server, including services and languages in order to internationalize their content. The linguistic services included in the offering allow for the creation of user dictionaries specific to XYZ's content. IBM also analyzed XYZ's current communications to help them improve the translation quality. Deploying the WebSphere Translation Server on their Web site, they now offer their Web site content in 8 languages and they are starting to get s and calls from new markets. They are getting s in German from one customer, but they have no German speakers in the company. In the past, XYZ simply did not respond to these non-English s, but now that their Lotus Notes mail system is translation enabled, they can read the German s and respond in German as well (making sure to put a disclaimer on the that the English to German translation was done by a computer, not a human). XYZ's support lines are getting calls by Spanish speakers and there is no one in support that speaks Spanish. Again, using the WebSphere Translation Server, they have provided for real-time multilingual chat on their Web page, so now customer support can read and type in English, while the customer reads and types in Spanish. Not only has XYZ reached new audiences, they are selling more and keeping their customers happy by supporting them in their native language.

WebSphere Studio Version 4.0

Studio is filled with additional tools to make it the only tool you will need to create sophisticated dynamic web sites The Distributed Debugger (an Industry First) allows Studio users to step through the logic of server side applications from their desktop to more quickly create and maintain sites Wizards can create applications, including getting information from backend databases New graphics functions are supported, including image tools, rollover functions (change the image when the cursor rolls over the image) Add animation to create more enticing web sites that help keep browsers at your site. In North America, two additional products are included in Studio - HotMedia and Perfect Photo Macromedia Flash can create animated vector-based web sites Macromedia helps design and optimize web graphics Macromedia Freehand helps illustrators create artwork Macromedia Director allows creation of rich immersive multimedia web sites

WebSphere Studio V4.0 continues to suport advanced technology trends by including new Web Services wizards which allow developers to deploy web services by easily creating a Java class service, describing it to Service Oriented Architecture Protocol (SOAP) and use a Web Services Definition Language (WSDL) to create a Java Server Page (JSP) file to access a particular web service. Support for JSP 1.1 and Servlet 2.2 allows developers to create custom tag libraries and plug them into Studio. Continued pervassive support by including IBM's WebSphere Everyplace Suite (WES) Software Development Kit (SDK) which allows a user to extract location information upon request with Location Based Service Beans (LBS). Developers can also define a set of criteria, i.e. get a stock price, then have it displayed when it reaches the set price. Additional samples of how a user can use and create location based services using LBS, PUSH API, and a Wireless Application Protocol (WAP) emulator functions are also included Studio V4.0 supports Portal Server 3.5,allowing developers to create personalized web experiences by adding JSP and HyperText Markup Language (HTML) fragments to their projects through Studio's Page Designer. Beta version of WebSphere Studio Application Builder (Eclipse-based)

And the press agree - Studio is the tool you need to have for development of dynamic web pages

Wizards allow creation of dynamic web apps without hiring programmers - use existing HTML programmers to create Java servlets and applets By integrating with VA Java, more sophisticated programs can be created/maintained All the tools needed come in one package, so you don't have separate acquisition costs, support costs and training costs Deployment is included, to make it simpler and faster to get updated pages, applications and artwork onto your web sites Existing tools plug right in, so you can keep using what you have Use the WebSphere platform to grow and differentiate your e-business

May WebSphere Platform Launch.

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May WebSphere Platform Launch.

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Presentation on theme: "May WebSphere Platform Launch."— Presentation transcript:

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