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International Business 8e

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1 International Business 8e
By Charles W.L. Hill Welcome to International Business, Eighth Edition, by Charles W.L. Hill.

2 National Differences in Political Economy
Chapter 2 National Differences in Political Economy Chapter 2: National Differences in Political Economy McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.

3 What Is A Political Economy?
The political economy of a nation refers to how the political, economic, and legal systems of a country are interdependent they interact and influence each other they affect the level of economic well-being in the nation While you probably already know that the political, economic, and legal systems of countries differ, you may not know why these differences are important to companies that do business in foreign markets. In this chapter, we’re going to explore these systems, known collectively as the political economy of a country, and what they mean for multinational enterprises.

4 What Is A Political System?
Political system refers to the system of government in a nation Assessed according to the degree to which the country emphasizes collectivism as opposed to individualism the degree to which the country is democratic or totalitarian A country’s political system is its system of government. You can think of political systems as having two dimensions: First, the degree to which they emphasize collectivism as opposed to individualism, and second, the degree to which they are democratic or totalitarian. Keep in mind that while we’re talking about these systems individually, they’re actually interrelated. Collectivistic systems tend to be more totalitarian and individualistic systems tend to be more democratic.

5 What Is Collectivism? Collectivism stresses the primacy of collective goals over individual goals can be traced to the Greek philosopher, Plato ( BC) Today, collectivism is equated with socialists (Karl Marx ) advocate state ownership of the basic means of production, distribution, and exchange manage to benefit society as a whole, rather than individual capitalists Collectivism refers to a system that stresses the primacy of collective goals over individual goals. In other words, in a collectivistic society, the needs of a society as a whole are generally viewed as being more important than individual freedoms. Collectivism isn’t new, in fact, we can trace it back to the ancient Greek philosopher, Plato. In modern times though, collectivism is equated with socialism. Modern day socialists, who trace their roots to Karl Marx, advocate state ownership of the basic means of production, distribution, and exchange. In other words, state owned enterprises can be managed to benefit society as a whole, rather than benefiting individual capitalists. You can learn more about the rationale behind state owned enterprises in the Country Focus: Chavez’s Venezuela in your text.

6 How Does Modern-Day Socialism Look?
In the early 20th century, socialism split into Communism – socialism can only be achieved through violent revolution and totalitarian dictatorship in retreat worldwide by mid-1990s Social democrats – socialism is achieved through democratic means retreating as many countries move toward free market economies state-owned enterprises have been privatized In the early 20th century, the socialist ideology split into two camps. One group, the communists, believed that collectivism could only be achieved through violent revolution and totalitarian dictatorship, while the other group, the social democrats, believed the same goals could be achieved using democratic means. During the late 1970s, communism was a dominant force in the world. You might think of the former Soviet Union for example, and its Eastern European neighbors like Poland, Czechoslovakia, and Hungary. Think also of China, Cambodia, and Vietnam, and of Angola and Mozambique, Cuba, and Nicaragua. But by the mid-1990s, the world was a very different place! Communism was in retreat. The Soviet Union for example, had been replaced by 15 republics that were structured as democracies. China, through it still limited political freedom, was moving away from its strict communist ideology. Today, only a few fringe states like Cuba and North Korea still practice true communism. Today, social democracy is also retreating. Countries like Great Britain, France, and Germany that had been greatly influenced by the principles of social democracy, have realized that state-ownership of the means of production doesn’t always benefit the public. New parties have been voted into power with the goal of selling state-owned enterprises to private investors who will run them more efficiently. This process is known as privatization.

7 What Is Individualism? Individualism refers to philosophy that an individual should have freedom in his own economic and political pursuits can be traced to Greek philosopher, Aristotle ( BC), who argued that individual diversity and private ownership are desirable individual economic and political freedoms are the ground rules on which a society should be based implies democratic political systems and free market economies Individualism, which can be traced to the ancient Greek philosopher, Aristotle, suggests that individuals should have freedom over their economic and political pursuits. This philosophy has been championed by people like David Hume, Adam Smith, and John Stuart Mill, and more recently by economists including Milton Friedman and Friedrich von Hayak. Individualism is based on two key concepts: first, that individual freedom and self-expression are guaranteed, and second, that people are allowed to pursue their own self-interest in order to achieve the best overall good for society. For international companies, individualism and its free market economics is important for creating a favorable business environment.

8 What Is Democracy? Democracy refers to a political system in which government is by the people, exercised either directly or through elected representatives usually associated with individualism pure democracy is based on the belief that citizens should be directly involved in decision making most modern democratic states practice representative democracy where citizens periodically elect individuals to represent them Let’s move on to the second dimension of political systems, the degree to which they are democratic or totalitarian. You can think of these as being at opposite ends of a political dimension where at one end, democracy is a political system in which government is by the people, and is exercised either directly or through elected individuals, and at the other end, totalitarianism, where one person or political party exercises absolute control over all spheres of life, and opposing political parties are forbidden. While we generally think of democracy as going hand-in-hand with individualism, and totalitarianism being associated with collectivism, gray areas do exist. For example, China is still under totalitarian rule, but has adopted free market policies that tend to be associated with individualism. A pure democracy is based in the belief that people should be directly involved in decision making. The most common form of democracy today is representative democracy, where elected representatives vote on behalf of constituents. This is the type of system that is present in the U.S. Some of the characteristics of democracies include freedom of expression, free media, regular elections, a fair court system, and free access to state information. Of course, these freedoms do not exist in totalitarian systems.

9 What Is Totalitarianism?
Totalitarianism is a form of government in which one person or political party exercises absolute control over all spheres of human life and prohibits opposing political parties Communist totalitarianism – found in states where the communist party monopolizes power Theocratic totalitarianism - found in states where political power is monopolized by a party, group, or individual that governs according to religious principles Tribal totalitarianism - found in states where a political party that represents the interests of a particular tribe monopolizes power Right-wing totalitarianism - permits some individual economic freedom, but restricts individual political freedom As we said, in a totalitarian system, one person or political party exercises absolute control over all spheres of life, and opposing political parties are forbidden. There are four major forms of totalitarianism: Communist totalitarianism advocates achieving socialism through totalitarian dictatorship. While this form of totalitarianism is declining worldwide, countries like Vietnam, Cuba, and North Korea still follow the philosophy. In a theocratic totalitarian system political power is monopolized by a party, group, or individual that governs according to religious principles. You can think of countries like Saudi Arabia or Iran when you think of this type of system. Both countries are greatly influenced by the principles of Islam, and both countries restrict political and religious freedom. In a tribal totalitarian system a political party that represents the interests of a particular tribe monopolizes power. This type of system is present in some African nations like Zimbabwe and Tanzania. A right wing totalitarian system allows individual economic freedom, but individual political freedom is restricted because it might lead to communism. A nation’s military often backs this type of system. This type of system has been declining since 1980, but you might recall its presence in Germany and Italy during the 1930s and 1940s.

10 What Is An Economic System?
There are three types of economic systems Market economies - all productive activities are privately owned and production is determined by the interaction of supply and demand government encourages free and fair competition between private producers Command economies - government plans the goods and services that a country produces, the quantity that is produced, and the prices as which they are sold all businesses are state-owned, and governments allocate resources for “the good of society” because there is little incentive to control costs and be efficient, command economies tend to stagnate Mixed economies - certain sectors of the economy are left to private ownership and free market mechanisms while other sectors have significant state ownership and government planning governments tend to own firms that are considered important to national security Now, let’s explore the different economic systems that exist in the world. Keep in mind that a nation’s political system and its economic system are connected. As we mentioned before, in countries where individual goals are given primacy over collective goals, free market systems are likely to exist, but in countries where collective goals are dominant, markets are likely to be restricted and state-owned enterprises are common. There are three types of broad economic systems: market economies, command economies, and mixed economies. In a market economy, goods and services are privately owned and production quantities are determined by supply and demand. In a market economy, like the U.S., governments encourage free and fair competition and discourage monopolies. In a command economy, the goods and services that a country produces, the quantity in which they are produced, and the price at which they are sold, are planned by the government. Businesses are state-owned and the government allocates resources for the good of society as a whole. However, because state-owned companies lack the profit incentive to be efficient and develop new products that you find in market economies, command economies tend to stagnate. In a mixed economy, elements of a market economy and elements of a command economy are present. Governments often take control of industries that are considered vital to national interest. Until their recent shift to market economies, France, Great Britain, and Sweden were mixed economies.

11 What Is A Legal System? The legal system of a country refers to the rules that regulate behavior along with the processes by which the laws are enforced and through which redress for grievances is obtained There are three types of legal systems Common law - based on tradition, precedent, and custom Civic law - based on detailed set of laws organized into codes Theocratic law - law is based on religious teachings Now, let’s look at legal systems, or the rules that regulate behavior, along with the processes by which the laws of a country are enforced and through which redress for grievances is obtained. Why is it important for international managers to be familiar with different legal systems? It’s important because a country’s laws regulate business practice, define the manner in which business transactions are to be executed, and set down the rights and obligations of those involved in business transactions. So, the legal system impacts the attractiveness of a country as an investment or a potential target market. Remember, a country’s legal system is influenced by its political system. So, countries that are collectivistic totalitarian states restrict private enterprise, while individualistic market economies are pro private enterprise and pro consumer. There are three types of legal systems: Common law is based on tradition, precedent, and custom. So, judges look at how previous cases have been treated to decide how to treat current cases. Then, as new precedents are made, laws can be amended if necessary. Civil law is based on a detailed set of laws organized into codes. This type of system, which is practiced in more than 80 countries including Germany, Japan, and Russia, is less adversarial than common law because under civil law, judges only have the power to apply the existing law, not interpret the law. Theocratic law is based on religious teachings. You might already know that today, Islamic law is the most widely practiced theocratic law system in the world. In practice, Islamic jurors and scholars are struggling to apply the foundations of Islamic law to the modern world, and many Muslim countries today are actually practicing Islamic law combined with common law or civil law.

12 How Are Contracts Enforced In Different Legal Systems?
A contract is a document that specifies the conditions under which an exchange is to occur and details the rights and obligations of the parties involved Contract law is the body of law that governs contract enforcement Under a common law system, contracts tend to be very detailed with all contingencies spelled out Under a civil law system, contracts tend to be much shorter and less specific because many issues are already covered in the civil code Many countries have ratified the United Nations Convention on Contracts for the International Sale of Goods (CIGS) which establishes a uniform set of rules governing certain aspects of the making and performance of everyday commercial contracts between buyers and sellers who have their places of business in different nations Why it is important for international companies to be familiar with the legal system in the countries in which they operate? One key reason is because each system approaches the enforcement of contracts in a different way. A contract is a document that specifies the conditions under which an exchange is to occur and details the rights and obligations of the parties involved. Contract law then is the body of law that governs contract enforcement. Common law systems tend to spell out detailed contingencies related to the enforcement of a contract, while in civil law systems contracts tend to be much shorter because many issues are already covered in a civil code. What does this mean for companies? Well, compared to a civil law system, contracts in common law states will be more expensive to draw up, and contract disputes will be very adversarial. However, in a common law system remember that the judge interprets the law with regard to the situation at hand, so there may be more flexibility in how a dispute is handled. So, suppose you come from a common law state, and you’ve signed an agreement with a company operating under a civil law system. Which law should apply? To deal with this type of scenario, many countries, including the U.S., have signed the United Nations Convention on Contracts for the International Sale of Goods, or CIGS, which established a uniform set of rules governing certain aspects of the making and performance of everyday contracts between sellers and buyers who have their places of business in different nations. Unfortunately, at the moment, only about 70 countries have ratified CIGS, and many major trading countries like the United Kingdom and Japan have still not signed the agreement.

13 How Are Property Rights And Corruption Related?
Property rights refer to the legal rights over the use to which a resource is put and over the use made of any income that may be derived from that resource Can be violated through Private action – theft, piracy, blackmail Public action - legally - ex. excessive taxation or illegally - ex. bribes or blackmailing high levels of corruption reduce foreign direct investment, the level of international trade, and the economic growth rate in a country The Foreign Corrupt Practices Act makes it illegal for U.S. companies to bribe foreign government officials to obtain or maintain business over which that foreign official has authority Now, let’s talk about property rights and corruption. Property rights are the legal rights over the use to which a resource is put and over the use of any income that may be derived from that resource. As you’ve probably already guessed, the laws on property rights differ across countries. In some countries, even though there are laws protecting property, the laws are not consistently enforced. Property rights can be violated through private actions and through public actions. Private violations like theft, piracy, or blackmail, are done by individuals. Keep in mind that this type of violation can take place in any country, but countries with weak legal systems like Russia have a much bigger problem with it. When public officials like politicians and bureaucrats violate property rights, they might use legal mechanisms such as levying excessive taxes like Chavez did in Venezuela, or requiring special expensive licenses, or even simply taking assets into state control. Public violation can also be illegal. You might think of having to pay a bribe in order to get the right to operate in a certain country like companies had to do in the Philippines when Ferdinand Marcos was in power. The United States passed the Foreign Corrupt Practices Act in the 1970s to make it illegal for companies to bribe government officials in foreign countries to obtain or maintain business over which the foreign official has authority. Companies have to keep detailed records so that it’s clear whether a violation has taken place. There are some exceptions to this law. Facilitating or expediting payments, which are also called grease payments, are still allowed. So a company can speed up the processing of routine paperwork, or obtain permits or licenses using grease payments. The U.S. argues that since these types of activities would be performed routinely anyway, speeding them is not a violation of the law. The Organization for Economic Cooperation and Development, or OECD, has also adopted a convention that requires member states to make bribery of foreign public officials a criminal offense.

14 Which Countries Are Most Corrupt?
Rankings of Corruption by Country 2008 Here you can see corruption levels in various countries. Remember, that this type of corruption is present in every country, but it’s much more prevalent in countries with weak legal systems. Why is it important to understand property rights and corruption? Well, most companies will be significantly more cautious when doing business in countries with high levels of corruption. This can be quite detrimental to a country because when foreign direct investment and trade are reduced, economic growth slows. You might recall the Country Focus on the corruption that took place in Venezuela in the late 1990s and early 2000s when the president of the country, Victor Chavez began to take control over foreign oil companies doing business in Venezuela, and the Country Focus on the corruption that has been rampant in Nigeria over the last 40 years.

15 How Can Intellectual Property Be Protected?
Intellectual property - property that is the product of intellectual activity Can be protected using Patents – exclusive rights for a defined period to the manufacture, use, or sale of that invention Copyrights – the exclusive legal rights of authors, composers, playwrights, artists, and publishers to publish and disperse their work as they see fit Trademarks – design and names by which merchants or manufacturers designate and differentiate their products Now, let’s go on to talk about protecting intellectual property. Remember that intellectual property is property that is the product of intellectual activity. So, it can include anything from computer software or a chemical formula for a new drug to a screenplay or a music score. Intellectual property can be protected in three ways: A patent gives the inventor of a new product or process exclusive rights to manufacture, use or sell the invention. A copyright is the exclusive right of authors, composers, playwrights, artists, and publishers to publish and dispose of their work as they see fit. A trademark is a design or name that may be officially registered, that allows merchants or manufacturers to designate or differentiate their products.

16 How Can Intellectual Property Be Protected?
Protection of intellectual property rights differs from country to country World Intellectual Property Organization Paris Convention for the Protection of Industrial Property To avoid piracy, firms can stay away from countries where intellectual property laws are lax file lawsuits lobby governments for international property rights agreements and enforcement You might already know that the protection of intellectual property rights varies by country. China and Thailand are currently among the world’s biggest violators of intellectual property rights. Pirated products like Rolex watches, Levi’s jeans, and computer software are widely available in both countries. In Latin America, about 68 percent of all software is pirated, and in China alone, 86 percent of software is pirated! Nearly 200 countries have signed the Paris Convention for the Protection of Industrial Property to protect intellectual property rights, and are part of the World Property Organization, but enforcement of property regulations is still lax in many countries. What can you do if your intellectual property is stolen? You can lobby your government to take action. Many companies have done this already, and as a result this is one of the areas that the WTO is working on though the Trade Related Aspects of Intellectual Property Rights or TRIPS agreement. You can also file your own lawsuit. Starbucks was successful at doing this against a Chinese firm that opened stores that were virtually replicas of the traditional Starbucks store. You can learn more about the Starbucks case in the Management Focus in your text.

17 What Is Product Safety And Liability?
Product safety laws set certain standards to which a product must adhere Product liability involves holding a firm and its officers responsible when a product causes injury, death, or damage When product safety laws are stricter in a firm’s home country than in a foreign country, or when liability laws are more lax, the firm has to decide whether to adhere to home country or host country standards Companies also need to be aware of product safety and product liability when they do business in other countries. Product safety laws set certain standards to which a product must adhere and product liability involves holding a firm and its officers responsible when a product causes injury, death, or damage. You probably already know that the U.S. has some of the strictest laws in the world in this area. Developing nations usually have less comprehensive laws. This often leads to an ethical dilemma for companies. What should a company do if the standards in a foreign market are lower than the standards at home? Should they incur the costs of complying with the home country standards, even if this puts them at a competitive disadvantage, or should they simply meet the standards of the host market even if this means that foreign consumers may not be assured of the same product safety levels as domestic consumers?

18 What Determines A Country’s Level Of Economic Development?
Two ways to measure levels of economic development are Gross national income (GNI) per person Purchasing power parity (PPP) involves adjusting GNI by purchasing power Nobel-prize winner Amartya Sen argues economic development should be seen as a process of expanding the real freedoms that people experience the removal of major impediments to freedom like poverty, tyranny, and neglect of public facilities the presence of basic health care and basic education Now, let’s move on to the determinants of economic development. The political, economic, and legal environments of a country can have a significant impact on its economic development, and on its attractiveness as a potential investment location or target market. Economic development levels an be measured using gross national income per person, or GNI. But, GNI measures can be misleading because they don’t take into account cost of living differences. So, we adjust these numbers by purchasing power. Using purchasing power parity or PPP, we can adjust the numbers to reflect how far your money actually goes in a particular country. What does this mean for companies? Well, looking at a PPI adjusted GNI for India in 2007, we would conclude that the average India could only consume about 6 percent of the goods and services consumed by the average American. Think about that the next time you go to the mall! Should we discount India as a potential market then? No, because if we look a little deeper we would find that the country has an emerging middle class of about 100 million people that represents a tremendous opportunity for foreign companies. Are there other ways to measure economic development? Nobel-prize winning economist Amartya Sen thinks so! Amartya Sen argues that rather than simply focusing on material output measures like GNI per capital, we should consider the capabilities and opportunities people enjoy when measuring economic development. Sen believes that economic progress includes things like removing impediments to freedom like tyranny, poverty, and the neglect of public facilities, and a democratization of political communities so that citizens have a voice in decisions. So, for example, Sen argues that providing basic health care and education is essential for economic growth.

19 What Determines A Country’s Level Of Economic Development?
The United Nations used Sen’s ideas to develop the Human Development Index (HDI) which is based on life expectancy at birth educational attainment whether average incomes are sufficient to meet the basic needs of life in a country The UN has incorporated Sen’s ideas in its Human Development Index, or HDI, which measures the quality of life in different countries. HDI is based on life expectancy at birth, educational attainment, and whether average incomes in a country are sufficient to meet the basic needs of life in a country.

20 How Do Countries Compare on Economic Development?
Economic Data for Select Countries Here you can see how countries compare by GNI per capita.

21 How Does Political Economy Influence Economic Progress?
Innovation and entrepreneurship are the engines of long-run economic growth Innovation and entrepreneurship require a market economy and strong property rights Democratic regimes are probably more conducive to long-term economic growth than dictatorships, even the benevolent kind Subsequent economic growth leads to the establishment of democratic regimes What is the relationship between political economy and economic progress? There is broad agreement among policy makers and scholars that innovation and entrepreneurship are the engines of long-run economic growth, and that furthermore innovation and entrepreneurship require a market economy. In other words, new products and business processes can increase the productivity of labor and capital. Just think of some of the innovations by Microsoft or Dell, both of which were formed by entrepreneurs, and how they have changed not only the way of doing business, but also how we live today. Remember that without the market economy that creates incentives for entrepreneurs like Bill Gates and Michael Dell, these companies and their innovations may never have been created! Similarly, innovation and entrepreneurship require strong property rights. If the innovations by Microsoft were not given protection, there would have been little incentive for the company to continue to develop new software and other products. What type of political system is best for economic development? Most experts agree that sustained economic growth requires a free market system and strong protection of property rights, and that while a totalitarian regime may initially experience growth, it is unlikely that even a benevolent dictatorship is best in the long run. Finally, remember that economic progress often leads to the establishment of democracy. When a free market system is in place, individual freedoms and democracy will follow. Think about countries, like South Korea and Taiwan that have adopted more democratic governments in the last twenty years, and of China which appears to be on the road to a free market system. You can learn more about some of the changes taking place in China in the Country Focus exploring the implications of the property law that was passed in 2007.

22 How Do Geography And Education Influence Economic Development?
Countries with favorable geography are more likely to engage in trade, and so, be more open to market-based economic systems, and the economic growth they promote Countries that invest in education have higher growth rates because the workforce is more productive Are there other factors help determine levels of economic development? Yes, Adam Smith for example, argued that a country’s geography can also influence its economic growth. This idea has been expanded by Harvard economist, Jeffery Sachs, who argues that countries that are lucky enough to have favorable geographic situations are more likely to be open to and develop market economies. So, landlocked economies tend to grow more slowly than coastal economies that have easy access to trading routes. Similarly, countries with poor climates or soil conditions are less likely to grow than those with more favorable conditions. You might guess that education is another factor that has been linked to economic development. Generally, we say that the more a country invests in its education system, the greater its economic growth. So, although Pakistan and South Korea were more or less equal in 1960, because South Korea made education a top priority, South Korea was able to pull far ahead of Pakistan.

23 How Is The Political Economy Changing?
Since the late 1980s, two trends have emerged Democratic revolution (late 1980s and early 1990s) many totalitarian regimes failed to deliver economic progress to the vast bulk of their populations new information and communication technologies have broken down the ability of the state to control access to uncensored information economic advances of the last 25 years have led to increasingly prosperous middle and working classes who have pushed for democratic reforms A move away from centrally planned and mixed economies more countries have shifted toward the market-based model Now that you’re familiar with the different types of political systems and how they affect economic growth, you may be wondering where the world stands today. We can see two major trends in the global economy: First, during the late 1980s and early 1990s, we saw a series of democratic revolutions, and second, there has been a strong move away from centrally planned and mixed economies toward free market economies. The number of democracies in the world has nearly doubled since Many of the new democracies are in Eastern Europe and Latin America. Mexico, for example, had its first free and fair presidential election in 2000. What’s caused the spread in democracy over the last 15 years? There are three main reasons: First, many totalitarian regimes were unsuccessful. Think about Eastern Europe for example and the revolution there that was prompted by the growing gap between the rich, vibrant Western economies and the stagnant, poor economies of the Communist East. Since the revolution, countries like Poland, and the Czech Republic have emerged as economic success stories. A second reason for the spread of democracy is that advances in communications technology like the Internet, faxes, and satellite TV have all made it easier to spread democratic ideals, and have limited the ability of governments to suppress access to these ideas. Finally, emerging middle classes have been pushing for democratic reforms. Going hand in hand with the spread of democracy, is the second trend, a move away from command and mixed economies and towards market-based systems. You already know that countries in the former Soviet Union and Eastern European Communist bloc rejected their systems in favor of market based systems, and we have seen a similar trend in Asian countries like China and Vietnam, as well as in African countries like Angola, Ethiopia, and Mozambique. The reasons for the shift are the same everywhere. The old system simply didn’t work well. Keep in mind though, that economic freedom doesn’t necessarily mean political freedom. Hong Kong and Singapore for example, have free market systems, but are not politically free. What is the world likely to look like in the future? Some political scientists believe that the trend will continue and that Western liberal democracy will prevail. Others however, have suggested that while we see societies modernizing and adopting many of the material goods like Coca-Cola that are a part of the democratic free market economy, this type of modernization may also be creating a push for the adoption of more traditional values. What does this mean for companies? If this second perspective holds, it may be much more difficult for companies to do business in certain parts of the world.

24 How Free Are Countries Politically?
Political Freedom in 2008 As you can see from the Map, political freedom has been spreading around the world.

25 How Free Are Countries Economically?
Distribution of Economic Freedom in 2008 Here you can see economic freedom around the world.

26 What Is The Nature Of Economic Transformation?
The shift toward a market-based system involves deregulation – removing legal restrictions to the free play of markets, the establishment of private enterprises, and the manner in which private enterprises operate privatization - transfers the ownership of state property into the hands of private investors the creation of a legal system to safeguard property rights How do countries make the change from a centrally planned or mixed economy to a free market economy? The transition involves three steps: First, deregulation, which involves removing legal restrictions to the free play of markets, the establishment of private enterprises, and the manner in which private enterprises operate. In other words, price controls are eliminated so that price is set by supply and demand, private enterprises are permitted, and so is foreign investment and trade. In India, for example, major economic reforms have helped the country become a global center for software development and a global player in pharmaceuticals. The second step, privatization, transfers ownership of state property to private investors. Because private investors are motivated by profit, the companies should become more efficient and productive. In Great Britain for example, over 100 companies were privatized. Finally, there must also be a strong legal system in place to protect property rights and provide contract enforcement. This is often a challenge to countries going through the shift towards being a market economy. In Eastern Europe for example, since property had been owned by the state, there was no mechanism in place to protect private property. Even now, while most countries have improved their systems, there are still gaps that can create huge difficulties for companies.

27 What Does The Changing Economy Mean For Managers?
Markets that were formerly off-limits to Western business are now open By identifying and investing early in a potential future economic stars, firms may be able to gain first mover advantages (advantages that accrue to early entrants into a market) and establish loyalty and experience in a country ex. China -1.2 billion people and India – 1.1 billion people However, the potential risks are large It can be more costly to do business in countries with dramatically different product, workplace, and pollution standards, or where there is poor legal protection for property rights What are the implications of changing political economy? Companies now have access to new markets like China and its 1.2 billion people, and India’s 1.1 billion people! Latin America has also emerged as a new market of about 400 million consumers. Remember though, a large population doesn’t always mean a large profit. The benefits of doing business in a market are a function of not only its size, but also the current and future purchasing power of its consumers. So, in 1960, if you looked at South Korea, it may not have looked too attractive. Of course now you know that the companies that invested then, and gained first mover advantages are benefiting from their foresight. Companies just coming into the market are having a much more difficult time building brand loyalty and gaining experience. Today, many companies are expanding in China in the hopes that they will be able to achieve first mover benefits. Keep in mind that these countries are still transitioning and while the potential benefits are enormous, there is still significant risk. What are the costs of doing business in a foreign market? Sometimes, companies have to make payments to the host government just to be allowed to operate in a country. There may also be costs associated with the economic systems of the country. For example if a country’s infrastructure is poor, a company may find it has to make additional investments. McDonald’s has done this in Moscow where it had to vertically integrate backwards just to maintain food quality levels. Russian grown meat and potatoes were so poor the company couldn’t use them, and so it set up its own dairy farms, cattle ranches, vegetable plots, and food processing plants. Finally, there may be legal costs associated with the country. Complying with local laws and workplace regulations, product safety standards, and environmental pollution laws can all affect the bottom line. So companies doing business in the U.S. for example, may find insurance costs exorbitant. And, as we mentioned earlier, if a country has a poor legal system, costs will rise.

28 What Does The Changing Economy Mean For Managers?
Managers must consider Political risk - the likelihood that political forces will cause drastic changes in a country's business environment that adversely affects the profit and other goals of a business enterprise Economic risk - the likelihood that economic mismanagement will cause drastic changes in a country's business environment that adversely affects the profit and other goals of a business enterprise Legal risk - the likelihood that a trading partner will opportunistically break a contract or expropriate property rights Given the costs of doing business in a foreign market, is it worth it? Well, you’ll need to look at the risks involved. Political risk is the likelihood that political forces will cause drastic changes in a country’s business environment that adversely affects the profit and other goals of a company. Clearly, this type of risk is going to be higher in countries that are in the midst of social unrest or disorder, and its effects can be sudden and dramatic. Economic risk is the likelihood that economic mismanagement will cause drastic changes in a country’s business environment that adversely affects the profits and other goals of a company. You might think of the Asian financial crisis and its implications here. Legal risk is the likelihood that a trading partner will opportunistically break a contract or expropriate property rights. We’ve already talked about the importance of a strong legal system to making a country an attractive market.

29 How Can Managers Determine A Market’s Overall Attractiveness?
The overall attractiveness of a country as a potential market and/or investment site for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country Other things being equal, the benefit-cost-risk trade-off is likely to be most favorable in politically stable developed and developing nations that have free market systems and no dramatic upsurge in either inflation rates or private sector debt The overall attractiveness of a country as a potential market or investment site then, is a function of the benefits, costs, and risks associated with doing business in that country. In general, the benefit-cost-risk trade-off is likely to be most favorable in in politically stable developed and developing nations that have free market systems and no dramatic upsurge in either inflation rates or private sector debt.

30 Review Question A political system that stresses the primacy of
collective goals over individual goals is called a) individualism b) collectivism c) a democracy d) a market economy Now, let’s see how well you understand the material in this chapter. I’ll ask you a few questions. See if you can get them right. Ready? A political system that stresses the primacy of collective goals over individual goals is called a) individualism b) collectivism c) a democracy d) a market economy The answer is B.

31 Review Question _____ believe(s) that socialism can only be
achieved through violent revolution and totalitarian dictatorship. a) communists b) social democrats c) social republicans d) Plato _____ believe(s) that socialism can only be achieved through violent revolution and totalitarian dictatorship. a) communists b) social democrats c) social republicans d) Plato The answer is A.

32 Review Question A form of government in which one person or
political party exercises complete control over all spheres of human life and prohibits opposing political parties is a) a democracy b) a representative democracy c) totalitarianism d) socialism A form of government in which one person or political party exercises complete control over all spheres of human life and prohibits opposing political parties is a) a democracy b) a representative democracy c) totalitarianism d) socialism The answer is C.

33 Review Question ______ is found in states where political power
is monopolized by a party according to religious principles. a) tribal totalitarianism b) right-wing totalitarianism c) theocratic totalitarianism d) communist totalitarianism ______ is found in states where political power is monopolized by a party according to religious principles. a) tribal totalitarianism b) right-wing totalitarianism c) theocratic totalitarianism d) communist totalitarianism The answer is C.

34 Review Question In which type of economic system are all
productive activities privately owned? a) a mixed economy b) a command economy c) a representative economy d) a market economy In which type of economic system are all productive activities privately owned? a) a mixed economy b) a command economy c) a representative economy d) a market economy The answer is D.

35 Review Question Which type of law is based on tradition,
precedent, and custom? a) civil law b) common law c) theocratic law d) contract law Which type of law is based on tradition, precedent, and custom? a) civil law b) common law c) theocratic law d) contract law The answer is B.

36 Review Question Which country is not among the most corrupt
countries in the world? a) Haiti b) Indonesia c) Malaysia d) Nigeria Which country is not among the most corrupt countries in the world? a) Haiti b) Indonesia c) Malaysia d) Nigeria The answer is B.

37 Review Question Design and names by which merchants or
manufacturers designate and differentiate their products are called a) trademarks b) copyrights c) patents d) name brands Design and names by which merchants or manufacturers designate and differentiate their products are called a) trademarks b) copyrights c) patents d) name brands The answer is A.

38 Review Question Which is not a primary determinant of a
nation’s rate of economic development? a) its political system b) its economic system c) its geography d) its currency Which is not a primary determinant of a nation’s rate of economic development? a) its political system b) its economic system c) its geography d) its currency The answer is D.


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