1. PowerPoint Diagram Pack Business Strategy Update
This document contains the slides and templates used in the Business Strategy Update Presentation development walk through.
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3. Headline Strategic Initiatives Overview Bumper. Corporate Strategy
Business
Unit Strategy
Strategic
Initiatives
Bumper.

4. 2011 Corporate Strategy / Strategic Vision and Goals
With the 2011 Corporate Strategy in place, business units have identified and begun implementing initiatives to support the overall vision
Strategic Initiatives Overview
Corporate Strategy
2011 Corporate Strategy / Strategic Vision and Goals
Business
Unit Strategy
Sales & Marketing
Finance
Supply Chain
International
Evaluate and optimize pricing for X product lines—increase margins by 10%
Grow online sales by 50% or higher
Develop strategic partnerships with healthcare VARs
Increase presence at National Tradeshows (including X, Y, Z)
Identify new acquisition targets to expand in the healthcare sector
Improve EBITDA by 5%
Optimize global distribution network, reduce shipping costs by 20%
Conduct a strategic sourcing initiative for IT and telecommunications spend
Improve inventory turnover rates (target TBD)
Expand London office
Expand into APAC, with emphasis on China market
Strategic
Initiatives
Since cost management is a major goal for this year, it is imperative for business units and cross-functional groups to collaborate and leverage each other’s efforts.

5. Headline Business Unit Scorecard – Sales & Marketing Bumper.
Finance
Supply Chain
International
Business Unit Scorecard – Sales & Marketing
Bumper.

6. Headline Business Unit Scorecard – Sales & Marketing Bumper. OVERVIEW
Finance
Supply Chain
International
Business Unit Scorecard – Sales & Marketing
OVERVIEW
KEY OBJECTIVES
Initiative
Owner
Start
End
Status
RISKS & UNCERTAINTIES
Bumper.

7. The Sales & Marketing BU has identified 4 key initiatives for FY2011
Finance
Supply Chain
International
Business Unit Scorecard – Sales & Marketing
OVERVIEW
Sales goal for this year is $200MM, a 20% increase from last year. As validated by an outside consulting firm, the primaries opportunities are to optimize pricing across our established product lines of X, Y, Z; and to continue to increase online sales. Etc., etc.,
KEY OBJECTIVES
Sales goals provided by Finance:
Product A: $20MM
Product B: $100MM
Product C: $30MM
Remaining: $50MM
Initiative
Owner
Start
End
Status
Evaluate and optimize pricing for X product lines—increase margins by 10%
J. Reilly
3/15
8/31
On schedule
Growth online sales by 50% or higher
O. Jones
1/1
12/31
Develop strategic partnerships with healthcare VARs
L. Fein
2/15
9/31
Increase presence a National Tradeshows (including X, Y, Z)
RISKS & UNCERTAINTIES
Slight risk of price war after pricing adjustment in retail space
Emerging technologies in X may prove potentially disruptively for product lines A and B
High Priority Initiative
Competitor Z has historically aggressively reacted to changes in our pricing.

8. High Priority Initiative
Headline
Sales & Marketing
Finance
Supply Chain
International
Business Unit Scorecard – Finance
OVERVIEW
KEY OBJECTIVES
Initiative
Owner
Start
End
Status
RISKS & UNCERTAINTIES
High Priority Initiative
Bumper.

9. High Priority Initiative
Headline
Sales & Marketing
Finance
Supply Chain
International
Business Unit Scorecard – Supply Chain
OVERVIEW
KEY OBJECTIVES
Initiative
Owner
Start
End
Status
RISKS & UNCERTAINTIES
High Priority Initiative
Bumper.

10. High Priority Initiative
Headline
Sales & Marketing
Finance
Supply Chain
International
Business Unit Scorecard – International
OVERVIEW
KEY OBJECTIVES
Initiative
Owner
Start
End
Status
RISKS & UNCERTAINTIES
High Priority Initiative
Bumper.

11. Headline Strategy Impact on IT Bumper. Sales & Marketing Finance
Supply Chain
International
Strategy Impact on IT
Bumper.

12. Headline Strategy Impact on IT Bumper.
Sales & Marketing
Finance
Supply Chain
International
Strategy Impact on IT
Business Unit Related Processes Clarity
What is the corresponding IT initiative? Status of IT initiative
Sales & Marketing
Finance
Supply Chain
International
Bumper.

13. More budget is required to take on initiatives A and B.
IT has a number of strategic initiatives underway to support the business
Sales & Marketing
Finance
Supply Chain
International
Strategy Impact on IT
Business Unit Related Processes Clarity
What is the corresponding IT initiative? Status of IT initiative
Sales & Marketing
Provide accurate lead generation tracking
Track and report on important website and online statistics
Optimize lead tracking system—fix outstanding high priority bugs
Integrate Google Analytics and other web tracking software into websites
Finance
Provide accurate and timely financial data
Support and accelerate monthly close
Sees a need to upgrade and update financial ERP system—however, no current roadmaps in place
Supply Chain
Provide timely shipping and logistics data
Currently updating Supply Chain Management ERP system and implementing new modules X and Y
International
Business
Filler text
Filler text
More budget is required to take on initiatives A and B.

14. More budget is required to take on initiatives A and B.
IT has a number of strategic initiatives underway to support the business
Sales & Marketing
Finance
Supply Chain
International
Strategy Impact on IT
Business Unit Related Processes Clarity
What is the corresponding IT initiative? Status of IT initiative
Sales & Marketing
Provide accurate lead generation tracking
Track and report on important website and online statistics
Optimize lead tracking system—fix outstanding high priority bugs
Integrate Google Analytics and other web tracking software into websites
Resources Needed
Cost
$500K
Headcount
3.5
Finance
Provide accurate and timely financial data
Support and accelerate monthly close
Sees a need to upgrade and update financial ERP system—however, no current roadmaps in place
Resources Needed
Cost
$100K
Headcount 2
Supply Chain
Provide timely shipping and logistics data
Currently updating Supply Chain Management ERP system and implementing new modules X and Y
Resources Needed
Cost
$1MM
Headcount 5
International
Business
Filler text
Filler text
Resources Needed
Cost
$50K
Headcount
0.5
More budget is required to take on initiatives A and B.

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