1. Stakeholder Communication

2. Presentation Agenda
Purpose: Present a proven strategy to increase success of your projects.
Process: Weave together concepts of Stakeholder communication with an Example Project
Payoff: Understand the importance of communication and positive impact on project.

3. Definition of a Stakeholder
An individual, group or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity or outcome of a project

4. Stakeholder Communication Management Overview
People, Groups or Organizations that impact or could be impacted by the project
1. Identify Stakeholders
Developing appropriate strategies to effectively engage identified stakeholders
2. Plan Stakeholder Management
Communicating and working with stakeholders to meet their needs/expectations throughout the project lifecycle
3. Manage Stakeholder Engagement
Monitoring relationships and adjusting strategies
4. Control Stakeholder Engagement
Stakeholder Management Overview

5. The Example Project – Parking Garage with Steel Columns

6. The Example Project – 11 of 16 Steel Columns Severely Corroded

7. 1. Identify Stakeholder

8. Residents of the Condo Board Of Directors Others Property Manager
1. Project Example - Identify Stakeholder
Residents of the Condo
Board Of Directors
Others
Property Manager

9. 2. Plan Stakeholders Communication

10. Communication is not a once-and-done activity
2. Plan Stakeholders Communication
Communication is not a once-and-done activity
Repeated communication, use different methods to achieve the goal of ensuring a common understanding of concepts or ideas among stakeholders
Each person consumes and learns in different ways choose the best means to plan communications to project stakeholders

11. 3. Manage Stakeholders Engagement
Encourage all stakeholders to raise project issues
Maintain control of project issues and not let things ‘spin out of control’
Provide assurance that you will look at all issues raised in an objective and fair manner
Maintain a chain of command in how issues should be raised

12. 3. Control Stakeholder Engagement
Problem identification
Info collection / exchange
Describe alternatives
Analyze the alternatives
Select the “best” alternative
Implement the alternative chosen

13. 3. Project Example – Control Stakeholder Engagement

14. 3. Project Example – Control Stakeholder Engagement
Notice to Residents
Timelines
Project Notification
Updates
Completion Notice
Problem identification
Info collection / exchange
Describe alternatives
Analyze the alternatives
Select the “best” alternative
Implement the alternative chosen
Project &
Budget
Planning
Summary of CA Results
Access to Reports
Summarize Next Steps
Townhall Meeting
Impact On Condo Fees
Funding Options
Call Meeting
Townhall Meeting
Listen

15. Control Stakeholder Engagement
When communicating with stakeholder, you need to be authentic in both your approach and mannerism. Be consistent in your message delivery
You will need to follow a basic process to engage difficult stakeholders.
Uncover the source of the difficulty
Stand in the shoes of the stakeholder
Engage the project sponsor
Develop an action plan
Execute and monitor the plan

16. Control Stakeholder Engagement
Style
Description
Effect
Withdrawing / Avoiding
Retreats from an actual or potential conflict situation
Does NOT solve the conflict
Smoothing / Accommodating
Emphasizes areas of agreement rather than areas of difference
Provides only short-term solution
Compromising
Searches for and bargains for solutions that bring some degree of satisfaction to all parties
Does provide definitive resolution
Forcing
Pushes one view-point at the expense of others; offers only win-lose solutions
Hard feelings may come back in other forms
Collaborating
Incorporates multiple viewpoints and insights from differing perspectives; leads to consensus and commitment
Provides long-term resolution
Confronting / Problem Solving
Treats conflict as a problem to be solved by examining alternatives; requires give and take attitude and open dialogue
Provides ultimate resolution

17. Example Project - Construction

18. Example Project - Construction

19. Thank You!