1. Comparison and Recommendations
Banners Vs Panels
Comparison and Recommendations
Panel
Banner
Note: Data Obscured for Privacy Purposes

2. Goals and Decision Factors
Situation
The team must finalize product requirements.
We need a decision on which direction to take.
Goals
Optimize ad revenue
Minimize development effort
Create common international platform
Create common regional ad inventory E.g. US CE/Cable
Decision Factors/Considerations
Customer appeal
Advertiser ad utilization (value)
Navigation ease (click through)
UI Design flexibility
Development cost
Value of legacy ad inventory

3. Option 1: Status quo Options Option 2: Switch to all Banner
Describe option
Option 2: Switch to all Banner
Option 3: Switch to all Panel

4. Consideration: Consumer Appeal
Panel
Banner
Discussion: Provide summary of which option has consumer appeal and why – support with any available data.
Other Considerations:
Winner:

5. Consideration: Advertiser Utilization
Panel
Banner
Discussion: Provide summary of which option has consumer appeal and why – support with any available data.
Other Considerations:
Winner: ?

6. Consideration: Ad Navigation (click through)
Panel
Banner
Discussion: Provide summary of which option has consumer appeal and why – support with any available data.
Other considerations:
Winner: ?

7. Consideration: Manufacturer Flexibility
Designer Region
Panel
Banner
Designer Region
Discussion: Provide summary of which option has consumer appeal and why – support with any available data.
Other considerations:
Winner: ?

8. Consideration: Development Effort
Panel
Banner
Describe development effort
Describe development effort
Discussion: Provide summary of which option has consumer appeal and why – support with any available data.
Other considerations:
Winner: ?

9. Summary and Recommendation
Goals
Optimize ad revenue
Minimize development effort
Create common international platform
Create common regional ad inventory E.g. US CE/Cable
Decision Factors Panels Banners
Customer appeal X
Advertiser ad utilization X
Navigation ease X
Value of legacy ads = =
Development cost (TBD) X
UI Design flexibility X
Conclusion: Provide clear conclusion backed by your analysis