1. A rider than answers your clients income planning questions.
We are very excited regarding our new AmerUs Life LifetimePay, guaranteed lifetime withdrawal benefit rider!
A rider than answers your clients income planning questions.
For agent information only. Not for solicitation or advertising to the public. Availability of product features and benefits may vary by state

2. Are ready to change the way you sell annuities?
Are you ready to double you income?
Do you want to have a tool that will help you win and not lose sales.
LifetimePay is truly the benefit for the next generation.
For agent information only. Not for solicitation or advertising to the public. Availability of product features and benefits may vary by state

3. Optional Living Benefit Rider
Guarantees Lifetime Income Without
Annuitization!
Read slide

4. What is LifetimePaySM? Up to 7% GMWB*
(Guaranteed Minimum Withdrawal Benefit)
and a
GLWB
(Guaranteed Lifetime Withdrawal Benefit)
All included in one optional rider at one low cost!
*For attained ages on the date of first income withdrawal the limit is 7.5%, ages 90+ is 8.0%

5. Benefit for Clients GMWB
7% Annual Income Withdrawal, provides income for a minimum of 14.2 years
and
GLWB
4% - 8% annual Guaranteed Lifetime Income Withdrawal, percentage determined by age when Lifetime withdrawals are elected*
*Once you elect to receive income withdrawals, your income withdrawal percentage will never change and the income withdrawal amount will not decrease unless you elect to receive excess withdrawals.

6. How It Works 1) Accumulation Years 2) Restart Accumulation Years
3) Distribution Years
4) Automatic Step-up

7. Accumulation Years

8. Accumulation Years
Customers decide how long they want their Income Account Value to grow before they start taking the withdrawals.
Withdrawals under the LifetimePaySM benefit can be taken anytime after the first contract year.
Think about LifetimePay in
Accumulation Years or Distribution Years
Move from left side to right side of platform.
Read slide
The customer is in control.

9. A new term “Income Account Value” 4% Annual Growth Guarantee!*
*During the accumulation period 4% annual accumulation is guaranteed on the Income Account Value for the first 10 contract years. This assumes 100% of the premium is allocated to the Indexed Strategies and no withdrawals.
New term Income Account Value
You now have a 4% annual growth guarantee!
Annuity has 3 accounts
Guaranteed Minimum Contract Value 87.5% at X%
Accumulated Value Floor 1.00% per year
Accumulated Value moves up when indexed interest is credit
And now a 4th account when you apply for the LifetimePay rider
All these values will appear on the annual report
Remember the annuity itself does not have a 4% guarantee just the Income Account Value.
Also note you can not surrender the income account value in a lump sum. It is the account from which you take you LifetimePay withdrawals.

10. $100,000 Premium 4% Accumulation
Years of
Income Deferral
Income
Account Value 1
$104,000 2
$108,160 3
$112,486 4
$116,986 5
$121,665 6
$126,532 7
$131,593 8
$136,857 9
$142,331 10
$148,024
Values Increase Regardless of Index Performance
4% Guarantee!
[Assumes 100% of the premium is allocated to the Indexed Strategies, no withdrawals, and no restart of the accumulation years.]
Values can even be higher!
Show growth over 10 years
Emphasize if the indexed annuity grows more than 4% average per year you values when you take income will only be higher.
These are the guaranteed minimums.

11. *Values Increase Regardless of Index Performance
Contract Guarantees
Year
1% Guarantee
Accum. Value Floor
4% Guarantee Income Account Value*
At Issue
$100,000 1
$101,000
$104,000 2
$102,010
$108,160 3
$103,030
$112,486 4
$104,060
$116,986 5
$105,101
$121,665 6
$106,152
$126,532 7
$107,214
$131,593 8
$108,286
$136,857 9
$109,369
$142,331 10
$110,462
$148,024
Accumulated Value Floor 1% on 100% beginning in Year 1
Income Account Value
*Values Increase Regardless of Index Performance
4% Guarantee!
[Assumes 100% of the premium is allocated to the Indexed Strategies and no withdrawals.]
Values can even be higher!

12. Contract Guarantees
Year
1% Guarantee
Accum. Value Floor
4% Guarantee Income Account Value*
Hypothetical Accumulated Value
At Issue
$100,000 1
$101,000
$104,000 2
$102,010
$108,160
$106,000 3
$103,030
$112,486
$115,000 4
$104,060
$116,986
$122,000 5
$105,101
$121,665
$130,000 6
$106,152
$126,532
$134,000 7
$107,214
$131,593
$139,000 8
$108,286
$136,857 9
$109,369
$142,331
$150,000 10
$110,462
$148,024
$170,000
Year
1% Guarantee Accum. Value Floor
4% Guarantee Income Account Value*
At Issue
$100,000 1
$101,000
$104,000 2
$102,010
$108,160 3
$103,030
$112,486 4
$104,060
$116,986 5
$105,101
$121,665 6
$106,152
$126,532 7
$107,214
$131,593 8
$108,286
$136,857 9
$109,369
$142,331 10
$110,462
$148,024
Accumulated Value Floor 1% on 100% Guarantee beginning in Year 1
Income Account Value
4% on 100% Guarantee beginning in Year 1, assuming 100% premiums allocated to indexed strategies
Hypothetical Accumulated Value
Index earnings are locked in and credited every year.

13. IS NOT Income Account Value lump sum surrender value
lump sum death benefit value
annuitization value
used for tracking withdrawal taxation
the underlying annuity guarantee
Read slide

14. IS Income Account Value guaranteed to increase @ 4.0% for 10 years*
the account used for a series of LifetimePaySM withdrawals
the basis for the annual 0.40% rider charge, each month 1/12 of the annual charge is deducted from the accumulated value
shown on the annual report
“stepped-up” automatically to actual contract accumulation value (if higher) at the time of first withdrawal
*Assumes 100% of your premium is allocated to the indexed strategies and no withdrawals.
Read slide

15. Charge for LifetimePaySM
Year
1% Guarantee
Accum. Value Floor
4% Guarantee Income Account Value*
Hypothetical Accumulated Value
At Issue
$100,000 1
$101,000
$104,000 2
$102,010
$108,160
$106,000 3
$103,030
$112,486
$115,000 4
$104,060
$116,986
$122,000 5
$105,101
$121,665
$130,000 6
$106,152
$126,532
$134,000 7
$107,214
$131,593
$139,000 8
$108,286
$136,857 9
$109,369
$142,331
$150,000 10
$110,462
$148,024
$170,000
Which Account???
Accum. Value Floor NO
Income Account Value
Accum. Value

16. Charge for LifetimePaySM
Year
1% Guarantee
Accum. Value Floor
4% Guarantee Income Account Value*
Hypothetical Accumulated Value
At Issue
$100,000 1
$101,000
$104,000 2
$102,010
$108,160
$106,000 3
$103,030
$112,486
$115,000 4
$104,060
$116,986
$122,000 5
$105,101
$121,665
$130,000 6
$106,152
$126,532
$134,000 7
$107,214
$131,593
$139,000 8
$108,286
$136,857 9
$109,369
$142,331
$150,000 10
$110,462
$148,024
$170,000
Year 2 Charge Based on Income Account Value
$104,000 X 0.40% =
$416 annually
or $34.66 deducted monthly from Accumulated Value

17. Premium Allocation
Premium can be allocated into any interest crediting strategy or combination of interest crediting strategies.
Premium allocated to the Fixed Strategy currently receives 90% credit in the calculation of the Income Account Value.
Read slide.
In order to receive the full 4% guarantee dollars should be directed to the indexed buckets.
Dollars in the fixed account receive a 90% credit at 4% interest.

18. IncomePlus Hypothetical Example
Premium $100, % Premium Bonus
100% of Dollars Allocated to an Indexed Strategy*
Accumulated Value Floor
Income Account Value
Accumulated Value
Day 1
$105,000
Year 1
$106,050
$109,200
Year 2
$107,111
$113,568
$104,563
100% of Dollars Allocated to Fixed 3% rate
Income
Account Value
$94,500
$98,280
$108,150
$102,211
$110,995
*Assuming no index increase
Lets review the differences in the Income Account Value when you put dollars in the index strategies versus the fixed strategy.
Let first review the top part of the screen.
In order to receive the full 4% guarantee on 100% of the premium all dollars should be directed to the indexed strategies.
In this example using IncomePlus the Income Account Value on day 1 starts at $105,000 at the end of year one it grows to $109,000 and the end of year 2 it grows to $113,568. Notice that assuming no indexed interest after two years the accumulated value falls to $104,563 the reason for the decrease is the charge for the LifetimePay rider in year two. However notice the Accumulated Value Floor in the pink account is guaranteed to increase 1% per year and no charges on deducted from the pink or the blue accounts.
Now let’s look at the difference on the bottom chart. This chart assumes 100% of the premium is allocated to the fixed strategy and a 3.0% interest rate is credited for all years. Notice in the Income Account value the blue account that dollars in the fixed account receive a 90% credit at 4% interest. So you premium of $100,000 starts at $90,000 and immediately receives a 5% premium bonus so your value starts at $94,500. Compared to $105,000 on the top chart. On the first annual report the Income Account Value will show $98,280 which may generate a question from your customer of why their value is less than their original premium.
In this example if the premium was allocated at the end of the first anniversary back into the indexed strategies the Income Account Value of $98,280 would receive a credit of 10% of $9,828 and would start the second year at $108,108. The sooner you transfer dollars back into the indexed strategies the soon you receive a portion of the original 10% reduction back in the Income Account Value.

19. Restart Accumulation Years

20. Restart Accumulation Years
On or after the 5th contract anniversary, if no withdrawals under the LifetimePaySM benefit have been taken, the customer can elect to restart the accumulation years.
Restarting establishes a new 10-year accumulation period.
Customers must wait at least five years between restarts.
Still in accumulation years
For example customer is age 55 and have accumulated dollars in the annuity for 5 years.
Read slide

21. Purpose of Restart
If Accumulated Value has outperformed the 4% Income Account Value guarantee, a restart locks-in the potential Index increase and continues the 4% guarantee based on the higher value for an additional 10 years.
Locks in prior interest credits, if any.
Annual charge for the rider is subject to possible change at each restart.

22. Restart Accumulation Years
IS NOT
starting a new surrender charge period
automatically exercised
required
a change in the accumulation rate
available during the distribution years
the automatic step-up benefit
a new commission
Read slide

23. Restart Accumulation YearsIS
only available during the accumulation years
ceases upon first LifetimePaySM elected withdrawal
an option the owner can select after the 5th year by written request
continues the 4% accumulation rate for an additional 10 years
ability to lock-in prior interest if the actual Accumulated Value is greater than the Income Account Value 4% guarantee
may increase the charge of the rider
a restart of the 4% guarantee for a new 10-year accumulation period, if LifetimePaySM withdrawals are never elected
Read slide

24. X Restart Example End of Year 5 Restarts 4% GuaranteeB
Years of Income Deferral
Income
Account Value
Hypothetical
Accumulated Value 1
$104,000
$100,000 2
$108,160
$106,000 3
$112,486
$115,000 4
$116,986
$122,000 5
$121,665
$130,000
Restart Accumulation
Years 6
$135,207
$134,000 7
$140,615
$139,000 8
$146,240 9
$152,089
$150,000 10
$158,173
$170,000 11
$164,500
$175,000 12
$171,080 13
$177,923
$180,000 14
$185,040 15
$192,442 X
Restarts 4% Guarantee
For Another 10 Year Period!!!
Restart Example
End of Year 5
Hypothetical example assumes $100,000 initial premium and varying annual interest credits and no withdrawals. This example is for illustration purposes only and is not indicative of past, nor intended to predict future performance of the annuity.
Show left side first for first 5 years.
Then show accumulated value of the annuity in 5th year of $130,000
Move $130,000 to the left side and then get an additional 4% guarantee for 10 more years.
Remember all of this is during the accumulation years.

25. Years of Income DeferralB
Years of Income Deferral
Income
Account Value
Hypothetical
Accumulated Value 1
$104,000
$100,000 2
$108,160
$106,000 3
$112,486
$115,000 4
$116,986
$122,000 5
$121,665
$130,000
Restart Accumulation
Years 6
$135,207
$134,000 7
$140,615
$139,000 8
$146,240 9
$152,089
$150,000 10
$158,173
$170,000 11
$164,500
$175,000 12
$171,080 13
$177,923
$180,000 14
$185,040 15
$192,442 X
Starting in year 6 charge is now based on $130,000 x 0.40% = $520 annually or $43.33 deducted monthly from the Accumulated Value
Show left side first for first 5 years.
Then show accumulated value of the annuity in 5th year of $130,000
Move $130,000 to the left side and then get an additional 4% guarantee for 10 more years.
Remember all of this is during the accumulation years.

26. For LifetimePaySM withdrawals onlyB
Years of Income Deferral
Income
Account Value
Hypothetical
Accumulated Value 1
$104,000
$100,000 2
$108,160
$106,000 3
$112,486
$115,000 4
$116,986
$122,000 5
$121,665
$130,000
Restart Accumulation
Years 6
$135,207
$134,000 7
$140,615
$139,000 8
$146,240 9
$152,089
$150,000 10
$158,173
$170,000 11
$164,500
$175,000 12
$171,080 13
$177,923
$180,000 14
$185,040 15
$192,442
Income Account Value
For LifetimePaySM withdrawals only
Show left side first for first 5 years.
Then show accumulated value of the annuity in 5th year of $130,000
Move $130,000 to the left side and then get an additional 4% guarantee for 10 more years.
Remember all of this is during the accumulation years.

27. Hypothetical Accumulated Value Surrender Death Benefit Index Crediting
Years of Income Deferral
Income
Account Value
Hypothetical
Accumulated Value 1
$104,000
$100,000 2
$108,160
$106,000 3
$112,486
$115,000 4
$116,986
$122,000 5
$121,665
$130,000
Restart Accumulation
Years 6
$135,207
$134,000 7
$140,615
$139,000 8
$146,240 9
$152,089
$150,000 10
$158,173
$170,000 11
$164,500
$175,000 12
$171,080 13
$177,923
$180,000 14
$185,040 15
$192,442
Hypothetical Accumulated Value
Surrender
Death Benefit
Index Crediting
Calculation of taxation on withdrawals
Show left side first for first 5 years.
Then show accumulated value of the annuity in 5th year of $130,000
Move $130,000 to the left side and then get an additional 4% guarantee for 10 more years.
Remember all of this is during the accumulation years.

28. Distribution Years

29. Customers Have Three Choices
Distribution Years
Customers Have Three Choices
Take normal partial withdrawals under the annuity without starting the LifetimePaySM benefit.*
Elect LifetimePaySM “Income Withdrawals” and receive up to 7% annually of the Income Account Value until the Income Account Value reaches zero.**
Elect LifetimePaySM “Lifetime Income Withdrawals” and receive an annual payment guaranteed for their lifetime.
*Normal withdrawals do not stop the guaranteed 4.0% accumulation.
** Assumes 100% of your premium is allocated to the indexed strategies, no withdrawals and you elect the maximum LifetimePaySM benefit. 7.5% ages 85-89, and 8.0% ages 90+
Go through choice 1
Emphasize the fact that even though the customer applied for the LifetimePay rider it is not until they elect to take income under the rider the 4% guarantee still continues. Still take normal withdrawals for checkbook withdrawals.
For example they can take normal withdrawals without starting the LifetimePay withdrawals.
Methods 2 and 3 require the owner to elect the start the LifetimePay withdrawals. They do this with a written form sent or faxed into the company at the time they want to start the benefit. Once you take your first elected withdrawal the 4% guarantee is permanently discontinued.
Explain #2 can take a 7% level annual withdrawal for minimum of 14.2 years for those of you that sell VA’s this is like the 7% GMWB benefit.
#3 explain. This is a Guaranteed Lifetime Withdrawal Benefit. GLWB
Under all three choices the indexed interest always continues and the customer can still stop or start the income at anytime.

30. 7% Income Withdrawal
Accumulated
Value
Income Account
Year
Withdrawal
Interest Credits
Election
$7,000
$100,000 1 0%
$93,000 2
$86,000 3
$79,000 4
$72,000 5
$65,000 6
$58,000 7
$51,000 8
$44,000 9
$37,000 10
$30,000 11
$23,000 12
$16,000 13
$9,000 14
$2,000
Assuming $100,000 single premium, no indexed interest credits, and no additional withdrawals:
7% Income Withdrawal provides 14.2 years of income
If the annuity pays 4% interest, income will last over 20 years.
Read slide

31. Maximum Guaranteed Lifetime Withdrawal Percentages (at time of election)*
*On the first day of the income withdrawal period
Start and explain how to use page 6 and 7 the brochure
Dollars amounts 100,000 premium read across the chart, note the color changes
Page 7 percentages give example read across the chart
Then review the slide rule
Show to use both sides
Show to use top on bottom dollar versus percentage

32. Calculating LifetimePaySM Withdrawals
Year
1% Guarantee
Accum. Value Floor
4% Guarantee Income Account Value*
Hypothetical Accumulated Value
At Issue
$100,000 1
$101,000
$104,000 2
$102,010
$108,160
$106,000 3
$103,030
$112,486
$115,000 4
$104,060
$116,986
$122,000 5
$105,101
$121,665
$130,000 6
$106,152
$126,532
$134,000 7
$107,214
$131,593
$139,000 8
$108,286
$136,857 9
$109,369
$142,331
$150,000 10
$110,462
$148,024
$170,000
When LifetimePaySM withdrawals are elected, they are calculated using the higher of two values:
Income Account Value
Accumulated Value

33. Sales Idea Client age 70 Earning 5.0% interest on a taxable account
Taking monthly income checks
LifetimePaySM provides up to 6.0% for each year.
The 6% income withdrawal is guaranteed for life!
Annuitization is not required!
Can start or stop income at anytime.
Remaining cash value passes to the designated beneficiary upon death.
Discuss this table is at time of election not at time of application.
Every 5 years in deferral the income percentage goes up 0.50%.
You may want to wait until you enter the next higher bracket.

34. Guaranteed Minimum Annual Income Withdrawal Amount
Guaranteed Minimum Annual Income Withdrawal Amount* Table $100,000 Single Premium **
Start and explain how to use page 6 and 7 the brochure
Dollars amounts 100,000 premium read across the chart, note the color changes
Page 7 percentages give example read across the chart
Then review the slide rule
Show to use both sides
Show to use top on bottom dollar versus percentage
*Assumes 100% of your premium is allocated to the index strategies, no withdrawals and you elect the maximum LifetimePaySM benefit.
**Benefits for joint annuitants are based on the younger annuitant’s age and are lower than the amounts listed above.

35. Automatic Step-Up

36. Purpose of Automatic Step-Up
Automatically increases the income payment to the owner when the adjusted accumulated value of the contract exceeds the prior highest income account value
No action required by the owner
Once an income payment goes up it will never go down, unless excess withdrawals are taken
Walk though years 1,2 3 ad 6
Remind them this is the maximum benefit they can take less.
They can stop or start at anytime.
When they resume they would receive their previous maximum Lifetime Income Withdrawal.
If the annuity increases in value the payment can only go higher never down

37. Automatic Step-Up Purchased Contract at age 60
Elected LifetimePaySM Withdrawal at age 70
Automatic Step-Up
Beg. Of Year
Accumulated Value Interest Credits
Accumulated Value Before Withdrawal
Lifetime Income Withdrawal
Accumulated Value After Withdrawal 1
100,000
6,000
94,000 2 5%
98,700
92,700 3
10%
101,970
6,118
95,852 4 0%
89,734 5 7%
96,015
89,897 6
15%
103,381
6,203
97,178 7
90,976 8
95,524
89,321 9 8%
96,467
90,264 10
84,061
Hypothetical example assumes $100,000 initial premium and varying annual interest credits as shown. Assuming ages at time of first withdrawal. The annual Lifetime Income Withdrawal amount is increased in years 3 and 6 since the Accumulated Value at the end of those contract years is greater than the Income Account Value. This example is for illustration purposes only and is not indicative of past, nor intended to predict future performance of the annuity.
Walk though years 1,2 3 ad 6
Remind them this is the maximum benefit they can take less.
They can stop or start at anytime.
When they resume they would receive their previous maximum Lifetime Income Withdrawal.
If the annuity increases in value the payment can only go higher never down

38. Excess Withdrawals
$100,000 in the Income Account Value and Accumulated Value
Customer could take a $6,000 withdrawal for life
Has an emergency need for $50,000
Reduces all future LifetimePaySM withdrawals by 50%
Show the income calculator which is on the internet
Will also be on the consumer CD presentation disk.

39. Automatic Step-Up Benefit
Elected LifetimePaySM Withdrawal at age 70
Automatic Step-Up Benefit
Accumulated
Value
Interest
Year
Withdrawal
Credits
Election
$100,000 1
$6,000
5.00%
$98,700 2 $0
$97,335 3
$102,202 4
$107,312 5
$112,677 6
$118,311 7
$7,454
$124,227 8
$122,612 9
$120,916 10
$119,136
Hypothetical example assumes $100,000 initial premium and varying annual interest credits as shown. Assuming ages at time of first withdrawal. The annual Lifetime Income Withdrawal amount is increased in years 7 since the Accumulated Value at the end of those contract years is greater than the Income Account Value. This example is for illustration purposes only and is not indicative of past, nor intended to predict future performance of the annuity.
Show the income calculator which is on the internet
Will also be on the consumer CD presentation disk.

40. Qualified Dollars
The LifetimePaySM benefit is Required Minimum Distribution (RMD) friendly.
RMDs will not be considered excess withdrawals under this benefit.
The LifetimePaySM benefit works great for IRAs, 401(k) rollovers and other qualified dollars.
Read slide

41. Summary Seniors need income planning 77 Million Baby Boomers
need income for 20, 30 or more years
Fixed Indexed Annuities
built for retirement asset accumulation and distribution
The guarantees are built-in.
The next generation benefit is here!
Summary and close

42. Disclosure
The MultiChoice Annuity Income series [contract forms MCI5 (06/06), MCI7 (06/06), MCI10 (06/06) and MCIP (06/06) or state variation] and the LifetimePaySM rider [forms MCAIR (06/06) or state variation] is issued by AmerUs Life Insurance Company, Des Moines, Iowa. Availability may vary by state.
Annuities and other insurance products…Are NOT FDIC insured. Are NOT obligations or deposits of, and are not guaranteed or underwritten by any bank, savings and loan or credit union or its affiliates. Are subject to investment risks, including interest rate risk, and may experience loss of principal. Are unrelated to and not a condition of the provision or term of any banking service or activity. Additionally, performance by the annuity issuer is not guaranteed by any bank or its affiliates.