1. Choice Hotels Canada 2015 Franchisee Study Highlights
© COPYRIGHT SKLAR WILTON + ASSOCIATES 2014

2. Research Approach
The 2015 Franchisee Study was conducted 100% online with a national sample of Choice Hotels Franchisees. A total of 162 surveys were completed and interviewing was conducted throughout October to January.
2015 survey results are benchmarked against and 2012 results. Some new questions were added this year.
When comparing this year’s results to past years, statistically significant differences are noted as follows:
  Indicates rating is higher/lower (at 95%) than previous year (e.g vs or 2014 vs. 2012)
  Indicates rating is higher/lower (at 90%) than previous year

3. Highlights
1. Overall Satisfaction With Choice Stable Vs. Year Ago with 2014 Gains Holding in 2015
Overall how satisfied are you with your Choice Hotels Canada franchise? (on 10 point scale)
2. Majority Feel CHC Meets Their Expectations
Over the past 12 months, has your overall relationship with CHC met, exceeded or fallen short of your expectations?
2015
2014
2012
Exceeded
10%
12%
Met
76%
75%
Fallen Short
14%
15% 
3. Choice Central & In the Loop Are Most Valued. Value Perceptions Up for Choice Central.
In the past year, how valuable have you found the following communications and meetings…?
(on 10 point scale)
4. Most feel CHC About the Same or Better than Competitors for services, ROI, Brand Delivery
How do you think Choice Hotels Canada compares to other hotel franchise companies? 3

4. Highlights
5. Strong Satisfaction Levels Across Programs & Services. Highest Satisfaction Levels for CHC Help Desk, Billing Accuracy, FPCs, and ChoiceHotels websites.
Please state how satisfied you are with Choice Hotels’ ability to provide this service or program during the past year
New statements in 2015

5. Highlights
6. Most Franchisees Likely to Recommend CHC & Recommendation Levels Up in 2015
How likely would you be to recommend CHC as a brand to affiliate with?
Over 4 in 10 Rate CP Rewards Better Than Competitive Programs & More Say It’s ‘Much Better’ in 2015
How do you think CHC’s loyalty and reward program (Choice Privileges) compares to other hotel franchise companies’ programs? 5