1. Welcome to class! Happy 3rd six weeks!
When you come in…
Grab your composition notebook and take a seat.
Today we are…
Establishing a routine for daily independent reading that will continue throughout the year.
Taking our first basic notes on rhetoric, so that we can begin to analyze different forms of persuasive arguments.
Activities…
Notes on the rhetorical triangle!
Partner commercial analysis (if time)
When you leave you should be able to…
Identify ethos, pathos and logos in a persuasive advertisement (print or commercial) and begin to discuss the purpose of each.
Homework…
If you did not bring a book today, or check out one from the library, you must have one next class.

2. Rhetoric and Persuasion
General Notes section of your composition notebook!

3. What is rhetoric?
Rhetoric uses rhetorical appeals to create a persuasive argument.
speeches, debates, persuasive essays, and articles all are examples of rhetoric
rhetoric is seen in conversations, advertisements, or any other medium in which the creator is trying to persuade or convince someone to do something or think in a specific way
This six weeks, we will be analyzing the way rhetoric is used to persuade in media using an expository approach.

4. The Rhetorical Triangle
Aristotle taught that there were three types of rhetorical appeals (or strategies)
Ethos
Pathos
Logos
Logos (logic)
Pathos (emotion)
Aristotle’s Rhetorical Triangle
Ethos (credibility)

5. Ethos An appeal to the speaker’s credibility
Convinces you that the speaker is trustworthy, knowledgeable and dependable
Ethos forces the viewer/reader to look at the speaker and evaluate if we should trust him/her, and the argument.
Example: The Surgeon General states that smoking causes serious health problems. Therefore, anyone smoking cigarettes should quit.

6. Ethos can be created by…
Referring to experts or professionals, celebrities, or popular individuals
Including “the common citizen” testimonials or witnesses
Avoiding attacking others in argument
Presenting an argument while being informed and aware of all sides

7. How is ethos created here?

8. Here?

9. Pathos An appeal to the emotions of the audience
Plays on your emotions to convince you to believe something, or take a certain action
Example: Example: Please give me an extra day to this essay. You should feel bad for me as last night my dog got sick, my girlfriend broke up with me, and my cell phone died, so I didn’t go to turnitin.com to submit my work.

10. Pathos can be created in writing by using…
Imagery
Diction- specific and strategic word choice
Figurative Language
Details
Repetition

11. How is pathos created here?

12. Logos
An appeal to logic that forces the reader to think and consider the facts
Statistics, Facts, Examples, Reasoning Organization of explanations
Example: Recycling is imperative. Over 60,000 pounds of recyclable material is put in dumps daily, which consumes and damages the land and air we need to survive.

13. How is logos created here?

14. Let’s look at some commercials…
Kids Smoking
Siri Parody
Sham Wow!!!
Proactiv

15. Practice
Write a letter to the Round Rock ISD Superintendent on why lunch should be extended or why ninth graders should be allowed to go off campus for lunch. (3 paragraphs) 1st paragraph: logos (yellow) 2nd: pathos: (light blue) 3rd: ethos: (green) Only the listed appeal may be used in the paragraph. Step 1: Highlight where you used the appeals in each paragraph. Step 2: Discuss why you chose the examples you did, and how they impacted the persuasive appeal -Submit to turnitin.com