1. A crowdfunding tale GlobalGiving Challenge
>£2,500 from >50 donors in 5 weeks
Training and handholding
Creating a project page
No crowd – no funding
Planning your campaign

3. Planning tips Network mapping to build your crowd
Describe the issue, the place, the people involved, the idea and the motivation
Projects that make 30% of their target in the first week are most likely to succeed
Generate a lot of noise pre-launch
Good photos and videos

4. Getting it out there: Email
Good subject headings arouse curiosity
Tell a compelling story
A call to action
Big and beautiful images
Make it easy to give

6. Social media Plan in advance, sustain execution, follow up
Authentic, personal, creative, imaginative
Goals
Pictures, inspirational quotes, statistics, cats
Keep them short
Don’t forget to link to project page

8. Lessons learned It’s not all about the money
You can’t do it on your own
Plan, plan, plan
Use great content
Crowdfunding is like any other form of fundraising
Always more to learn …
bit.ly/INTOcrowdfunding