1. MACROECONOMICS and ENVIRONMENTAL ASPECT
Prepared by : Genoveva (

2. A. Macroeconomics
The field of economics that studies the behavior of the aggregate economy.
Macroeconomics examines economy-wide phenomena such as changes in :
unemployment
national income
rate of growth
gross domestic product
inflation
price levels.

3. CRICIS
Indonesia 1998
USA 2008
(global crisis)
WHY ?????

4. The Critical Issues For Bussiness Plan
What are the major economic and political trends on a national and an international level?
How will your business operation be better than interest rate ?

5. B. Environmental What is?
assessment of external uncontrollable variables that may impact the business.

6. Environmental Factors Are:
Economy:
GDP, GNP, unemployment, disposable income, etc.
Culture:
Trends in demographics, safety, health, nutrition, etc.
Social
The differences in the standard of living, religion,
Environment
Amdal, ISO (environmental management system)

7. Environmental Factors Are:
5. Technology:
Now and potential technological developments
6. Legal
Any legislation that may affect the operation hours/day, product, channel of distribution, price, promotion strategy, etc.