1. You are a Rx company Marketing Executive How does incorporating scientific education tools into your promo mix help you?

2. Decisions on Marketing Spending What Doctors Want External Regulations, and Internal Policies Strategic Focus, and R & D Focus Major dynamics that drive Rx marketing decisions?

4. What Physicians Want! A Publicis Selling Solutions White Paper Results of a Sermo Hot Spot Physician Survey Source: NEW YORK, Feb. 25, 2009 (GLOBE NEWSWIRE) --- http://pharmalive.com/news/index.cfm?articleID=607458&categoryid=9&newsletter=1

5. A wide variety of medical specialists completed the survey; the top five included: Internal Medicine 20.2% Family Medicine 15.4% Psychiatry 9.6% Pediatrics 9.1% Emergency Medicine 5.8% Other respondents included: Allergy and Immunology (1.0%), Anesthesiology (1.9%), Cardiology (0.5%), Critical Care (0.5%), Dermatology (1.0%), Endocrinology (1.0%), Gastroenterology (2.4%), Geriatrics (1.0%), Gynecology (1.0%), Hematology/Oncology (2.9%), Infectious Disease (1.0), Meds/Peds (2.9%), Nephrology (1.4%), Orthopedics (0.5%), Otolaryngology (1.9%), Pain Medicine (0.5%), Pathology (1.0%), Physiatry (1.0%), Pulmonology (0.5%), Radiation Oncology (1.9%), Radiology (1.9%), Rheumatology (1.4%), Other (3.8%; included General Surgery, Geriatric Psychiatry, Hospital Medicine, Interventional Radiology, and Surgery)

6. One of major conclusions was: Evidence based medicine means pharma companies will strive to provide independent 3 rd party information that will help physicians make optimal decisions for their patients

7. Further … according to a report published by PricewaterhouseCoopers LLP (PwC) * Smaller, Refocused Sales-force Will Enable Pharma Companies to Create Greater Value for Patients Smaller sales-force also means pharma companies need to provide their sales-force with strong tools * The current role of the pharmaceutical industry's sales and marketing workforce will be replaced by a new model over the next ten years as the industry shifts from a mass-market to a target-market approach that will drive revenue growth in the industry and create value for patients..

8. What Med Reps Need! Customized value-added solutions Useful and User-friendly for doctors Easy to handle for reps

9. What Doctors want/ Med Reps Need/ Business Requires Strong tools independent 3 rd party Scientific Tools

10. Dynamic Matrix ContentOptions & Costs Med Reps Needs What Doctors Want Evidence based Competition Credibility Internal Policies Laws, Regulations R & D, Business Strategies