1. Engineering Design
George E. Dieter
Mc Graw Hill

2. Product Design Process
Definition of Design:
Design establishes and defines solutions
to and pertinent structures for problems
not solved before, or new solutions to problems
which have previously been solved in a different way
The ability to design is both a science and an art

3. The four C’s of Design Creativity:
Requires the creation of something that has not existed before
or not existed in the designers mind before
Complexity:
Requires decisions on many variables and parameters
Choice:
Requires making choices between many possible solutions at
all levels, from basic concepts to smallest detail
Compromise:
Requires balancing multiple and sometimes conflicting
requirements

4. Static vs. Dynamic Products
Changes in design concept take place over a long period
of time; rather incremental changes occur at the subsystem
and component levels
Automobiles, Refrigerators, Dishwashers
Dynamic:
Change the basic design concept fairly frequently as the
underlying technology changes
Computers, Telecommunications, Software

5. The design Process General Information Specific Information Design
Outcome NO
YES
Evaluate

6. Scientific vs. Design Method
Existing
Knowledge
State of the
Art
Scientific
Curiosity
Identification
of need
Hypothesis
Conceptualization
Logical
Analysis
Feasibility
Analysis
Proof
Production
Scientific Method
Design Method

7. Problem Solving Methodology
Definition of the Problem
Gathering of Information
Generation of Alternative Solutions
Evaluation of Alternatives
Communication of the Results

8. Considerations of good Design
Design Requirements
Life Cycle Issues
Regulatory and Social Issues

9. I. Conceptual Design Define Problem: Problem Statement Benchmarking
Quality Function Deployment (QFD)
Product Design Specification (PDS)

10. I. Conceptual Design Gather Information: Internet Patents Trade
Literature

11. I. Conceptual Design Concept Generation: Brainstorming Functional
Decomposition
Morphological Chart

12. I. Conceptual Design Evaluation of Concepts: Pugh Concept Selection
Decision Matrix

13. II. Embodiment Design Product Architecture:
Arrangement of Physical Elements to
carry out Function

14. II. Embodiment Design Configuration Design:
Preliminary Selection of Parts and Materials
Modeling and Sizing of Parts

15. II. Embodiment Design Parametric Design: Robust Design Tolerances
Final Dimensions
Design for Manufacturability (DFM)

16. III. Detail Design Detail Design: Detailed Drawings
Detailed Specification

17. IV. Planning for Manufacture
Designing Specific Tools and Fixtures
Specifying the Production Plant and Production Lines
Planning the Work Schedule and Inventory Control
Planning the Quality Assurance System
Establishing the Standard Time and Labor Costs
Establishing the System Information Flow

18. V. Planning for Distribution
Shipping Package
Documentation
Shelf Life
Warehouses

19. VI. Planning for Use Maintenance Reliability Product Safety
Convenience in Use (Human Factors)
Aesthetic Appeal
Economy of Operation
Duration of Service

20. VII. Planning for Retirement
Useful Life
Deterioration
Technical Obsolescence
Fashion or Taste
Environmental Issues
Industrial Ecology Green Design
RFI
Power Consumption

21. Marketing Marketing Creates and Manages the company’s
Relationship with its Customers
Marketing Translates Customer Needs into Product
Requirements
Marketing Defines Support Services
Marketing Studies How Customers Make Buying
Decisions
Marketing and Sales are Different

22. Marketing
Early Adopters
Mainstream Adopters
Laggards

23. Market Research Define the Market Segment Identify the Early Adopters
Identify Competitive Products
Establish the Market Size ($)
Determine the Breadth of Product Line
Determine the Product Price / Volume Relationship
Establish the Customer Needs and Wants