1. WWI PROPAGANDA

2. OBJECTIVE : to find out the purpose, uses and successes of propaganda
Propaganda and advertising are very similar
Advertising is often meant to get people to buy a product or use a service
Propaganda is meant to get people to think, act, or feel a particular way
Advertisers and Propagandists use many of the same tools
slogans, humor, caricatures, emotional images or language, and visual symbols

3. Wartime propaganda: purposes
To recruit soldiers, either through a draft or voluntary enlistment
To finance the war effort through the sale of war bonds— loans from citizens to the government—or new taxes.
To eliminate dissent and unifying the country behind the war effort
To conserve resources—such as food, oil, and steel— necessary to wage war
To increase participation in organizations to support the war effort

4. Wartime Propaganda: Tools
Demonization – this tool portrays the enemy as purely evil
Emotional Appeals – this tool plays on peoples emotions to promote the war effort
Name-Calling – this tool uses loaded labels to encourage hatred of the enemy (i.e. Commies, Huns)
Patriotic Appeals – this tool uses patriotic language or symbols to appeal to nationalistic pride
Half-Truths or Lies – this tool using deception or twisting of the truth
Catchy Slogans – this tool involves using memorable phrases to foster support
Evocative Visual Symbols – this tool involves using symbols that appeal to peoples emotions – mothers & children, national flags, hands reaching out
Humor or Caricatures – this tool involves capturing a viewers attention thru humor – the enemy is usually always the root of the joke

5. Let’s Do This One Together!
What do we see in the picture?
What does the poster say?
What country do we think produced this poster?
What is the objective of this poster?
What tools of propaganda are being used?

6. Let’s Do This One Together!
This is a U.S. poster showing the city of New York under attack by some other forces
The poster depicts the destruction of the Statue of Liberty and New York City in flames.
Many Americans showed their support for the war by purchasing Liberty Bonds from the government.
The objective of the poster is to eliminate dissent and unify Americans behind the war effort.
There is evidence of the following propaganda tools: demonization, emotional appeals, patriotic appeals, half-truths or lies, and evocative visual symbols.

7. Primary Source Analysis
There are 10 stations
In groups of 3-4 you will go around to each station
You will spend time analyzing each piece of propaganda to determine what:
The objective is
Tool was used