1. Monitoring vs Evaluation
Monitoring implies ____________________
NNMRR Act: ongoing nutrition surveillance surveys
Evaluation implies ______
“the measurable determination of the value or degree of success in achieving specific objectives”

2. Monitoring Systems for pregnant women…
CDC
Pregnancy Nutrition Surveillance System
“convenience population”
Pregnancy Risk Assessment Monitoring System
mail and phone survey
population-wide

3. Why Evaluate? _________ your program __________ your program methods
effectiveness
content
correct weaknesses
__________ your program
“However beautiful the strategy, you should occasionally look at the results.”
--Winston Churchill

4. Formative vs. Summative Evaluation
_________ = process of testing certain elements
of a program before it is
fully implemented
__________ = research
at the end to determine program effectiveness

5. What to Evaluate? outcome impact (behavior change) process structure
cost-benefit analysis

6. Formative Evaluation Tools
focus groups
test with small samples
expert review
client review
check for readability…
do a “dry run”

7. Summative Evaluation Tools
post test surveys (compare to assessment “pretests”)
interviews
monitor community health outcomes
Summative evaluation activities should match ___________ and ________