1. Implications for community engagement and readiness
People in the Lead
Implications for community engagement and readiness
4th June 2018

2. Surveying the community
Aim: Carry out robust and consistent measurement across all ABS sites to understand how the local community feels about their area and their potential to get involved in the A Better Start Southend vision
Method: An in home face-to-face survey of community members
Questionnaire: Developed in consultation with ABS sites and with input from experts on topics related to social networks, trust, involvement in the community and awareness of ABS
Scope: The wards where Southend Better Start Services are focused: Kursaal, Milton, Shoeburyness, Victoria, Westborough, West Shoebury
Sample:
A target of 600 interviews in each ABS area
A quota-based sampling approach using population estimates for each locality to set quotas on gender, age and employment status

3. Parents and grandparents in the community
One in five survey respondents is a parent or grandparent of a local 0-3 year old
Proportion of parents and grandparents of 0-3 year olds by ward

4. Relationships with friends and family
High levels of interaction with friends and family
Four in five (80%) respondents have a family member that lives in town
- Half of respondents (51%) reported meeting up with family members in person once per week or more
The vast majority (93%) have friends in the same city
- More than two thirds of respondents (68%) reported meeting up with friends once a week or more

5. Neighbourhood support
9 out of 10 respondents felt that people would be there to help if needed and that they had people they could call on to socialise
Respondents perception on help and social opportunities available by ward

6. Volunteering (1)
Whether volunteered in last 12 months by respondent group

7. Volunteering – Reasons (2)
Among those who volunteered in the past 12 months, the most commonly cited motivation for doing so was to help people and make improvements (cited by 48%).
Reasons for volunteering
Reasons
Base: All those who volunteered in the last 12 months

8. Perception of need/demand for support
Among local parents, grandparents and expectant parents:
Nearly half (46%) wanted support or advice about their child/grandchild’s social and emotional development
Demand for support with children’s social and emotional development by ward

9. Social and emotional development
Around a quarter to a third of respondents were interested in improving their knowledge, helping support friends and family and helping support people in their neighbourhood
Interest in improving knowledge of social and emotional development and supporting others
Those in Victoria were most likely to be interested in engaging in all three activities (55% improve own knowledge; 51% help friends and family members; 50% help others in neighbourhood)
Parents were also most likely to be interested in improving own knowledge
Base: All ABSS community survey respondents

10. Communication and language development
Around a quarter to a third of respondents were interested in improving their knowledge, helping support friends and family and helping support people in their neighbourhood
Interest in improving knowledge of communication and language development and supporting others
Those in Victoria were most likely to be interested in engaging in all three of these activities (52% improve own knowledge; 51% help friends and family members; 47% help others in neighbourhood).
Parents were also most likely to be interested in improving own understanding (46%).

11. Being healthy and eating well
Around a quarter to a third of respondents were interested in improving their knowledge, helping support friends and family and helping support people in their neighbourhood
Interest in improving knowledge of being healthy and eating well and supporting others
Those in Victoria were most likely to be interested in engaging in all three of these activities (59% improve own knowledge; 59% help friends and family members; 55% help others in neighbourhood).
Parents were also most likely to be interested in improving own knowledge (45%).

12. Community readiness (1)
Type
Description %
The Ready
a) High: support (network and ABSS aims)
trust in their neighbours.
awareness of ABSS
interest in volunteering for ABSS
b) High: awareness of ABSS
interest in volunteering for ABSS.
Moderate: support from their networks
trust in their neighbours
29%
The Willing
a) High: support (network and ABSS aims)
Moderate: interest in volunteering for ABSS
Low: awareness of ABSS
b) High: interest in volunteering
Moderate: support and trust
50%

13. Community readiness (1)
Type
Description %
The Potentials
High: support (networks and ABSS aims)
trust in neighbours
Low: awareness of ABSS
interest in volunteering.
13%
The Unready
Moderate: support (networks and ABSS aims)
Low: awareness of ABSS 7%

14. Community readiness (2)
Who are they?
The Ready: Mainly parents of 0-3 year olds and older, but also younger people without children. More females than males
The Willing: Mainly parents of older children and those without children/grandchildren locally. Slightly more males than females
The Potentials: Predominantly older retirees with older children. More females than males
The Unready: Predominantly parents of older children and those without children/grandchildren locally. Slightly more females than males

15. Community readiness (3) - Gender
Community readiness typologies by gender
Base: All ABSS community survey respondents

16. Key considerations Strand 2 limitations: Next Steps
Findings and typologies should be considered within the overall low awareness of ABSS among respondents
Next Steps
Today - bringing all the findings together