1. COLOMBO DEFENCE SEMINAR 2016 SOFT POWER IN THE DIGITAL ERA
PRESENTED BY GROUP D

2. COLOMBO DEFENCE SEMINAR 2016
Age group and excluding communities
Demography and gender
Values, ethics, norms, culture and legal issues
Reliability and Knowledge

3. COLOMBO DEFENCE SEMINAR 2016
Digital represent number of aspects that include digital discontinuous change, new trends in speed in communication and global reach are the salient new challenges
Technology and proliferation of devices
Role of social media in interstate conflicts, sub state actors

4. COLOMBO DEFENCE SEMINAR 2016 ADAPTATION IS THE WAY OUT

5. COLOMBO DEFENCE SEMINAR 2016
SO WHAT ?
To communicate directly we must be culturally aware and understand our audience
To establish trust we must be consistent in our words and actions
In order to coordinate our activities we must communicate internally within government and include commercial sectors
We need to learn new skills and develop capabilities
The best idea can win hearts and minds

6. COLOMBO DEFENCE SEMINAR 2016
CONCLUSION