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niconico Chokaigi 2019 Exhibit Proposal
ver. Please note that the contract is only in Japanese. If you would like to apply, please contact us through agency. ●Overview Event:niconico Chokaigi 2019 Date:April 27, 2019 (Sat) 10:00~18:00 April 28, 2019 (Sun) 10:00~17:00 Venue:Makuhari Messe Halls 1-11 and Event Hall Sponsor:niconico Chokaigi Executive Committee Admission fee:Paid admission Official website: ※Please be aware that there might be some small changes in the plan.
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What is niconico Chokaigi? Booth Exhibit Suggestion
Contents What is niconico Chokaigi? What is niconico Chokaigi? P.3 niconico Chokaigi Goals P.4 Visitor Statistics P.7 Questionnaire Results P.10 Booth Exhibit Suggestion Exhibit Plan P.14 Campaign Introduction P.15 Booths at Tokaigi P.16 About Live Broadcast/Events P.17 Special Plan for Exhibitors P.18 Exhibitors Area P.19 Booth Introduction P.20 How to Apply P.21 Attention Points P.22 After Applying P.23 Foundation Construction Prices(reference) P.24 Paid Conference Space P.26 Reference Material Media Exposure P.30 Media Exposure(TV) P.31 Media Exposure(Newspapers/Magazines/WEB) P.32 SNS Exposure (twitter) P.33 Reaction of Influencers from Overseas P.34
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What is niconico Chokaigi?
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What is niconico Chokaigi?
Chokaigi is an unprecedented event that recreates the world of niconico in real life a fusion of online creativity with reality. Chokaigi offers you a chance to experience a variety of popular niconico content (ex: Sang it, Danced it, Anime, Games, Cooking, etc.) live and in person. This event serves as a platform for Japanese subculture; you will find people of all backgrounds - stretching from politics to entertainment to science and technology - coming together to laugh, sing, dance, and simply have fun! Chokaigi brings together a dichotomy of genres from Digital to Analog, Content to Producer, Traditional to Technological under one roof. 3
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niconico Chokaigi Goals
There are a lot of people wondering why we are organizing an event like Chokaigi while being a video sharing service. A lot of services prioritize efficiency, they want to make everything easier, handy and available for anyone! We created an event where visitors are not just spectators but can literally take part in the attractions and enjoy face-to-face communication. In other words, niconico Chokaigi is the melting pot of Japan’s internet culture, where people of all ages can enjoy the communication in real life. This is the reason Chokaigi exist, to feel the connection with other Users. A fusion of online creativity with reality. Creating something new by being connected with each other. + Users Internet Real life Contents Business 4
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niconico Chokaigi Goals
niconico Chokaigi is an unprecedented festival based on the concept of recreating niconico’s virtual world in real life. Chokaigi is not just a place called Makuhari Messe. Chokaigi is the atmosphere we create together inside this big place. And it is our mission to make this place our home. We can take a trial-and-error approach every year. As our first Chokaigi catch phrase says: “If we gather together, we can get stronger!”, we believe that the link between our Users (people), Contents (object), Plans (thing) is special. Chokaigi brings together a dichotomy of genres from Digital to Analog, Content to Producer, Traditional to Technological under one roof. It is a world where tradition and modernity become one, just like our popular Chokabuki show which combines Japanese tradition and advanced technology to bring together Kabuki actor and vocaloid virtual diva. By inviting other companies to join us at the event we allow something new to be born, but still we can inspire each other through our values and experience! Let’s recreate the world of niconico in real life together! Thank you for your cooperation. 5
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niconico Chokaigi 2018 Results
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Visitor Statistics 2018 set a new record for number of attendants (reflecting a 7 year consecutive increase) Live broadcast Viewers increased by more than 1m in comparison with the last year! ■Onsite Visitors: ■Number of Onsite Visitors 161,277 Free 28,265 Fee 64,119 Total 92,384 2012 2013 2014 2015 2016 2017 2018 103,561 ※Compared to last year: +6,676 124,966 151,115 ■Live Broadcast (Online) Viewers: 152,561 6,121,170 154,601 161,277 ※Compared to last year:+1,061,203 2012 2013 2014 2015 2016 2017 2018 Number of Onsite Visitors 92,384 103,561 124,966 151,115 152,561 154,601 161,277 year-to-year comparison -- +11,177 +21,405 +26,149 +1,446 +2,040 +6,676 Live Broadcast Viewers (Online) 3,470,766 5,094,944 7,864,158 7,940,495 5,548,583 5,059,967 6,121,170 +1,624,178 +2,769,214 +344,517 -2,391,912 -488,616 +1,061,203 ※Including niconico Super Party Event 7
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Visitor Statistics Age Gender Location Location Age Gender
Number of Onsite Visitors Gender Age Location Top 10 prefectures 50-59 60- Kyushu Tohoku Shikoku Kansai Hokkaido 10-19 Chubu 40-49 Female Chugoku Male Kanto 30-39 20-29 Live Broadcast Viewers (Online) The information is not in 100% accurate since it is rounded to the nearest unit. Location until Elementary School students Age Gender Middle School students Kyushu/Okinawa Top 10 prefectures 50-59 High school students Chugoku/Shikoku Hokkaido・ Tohoku Female 40-49 University students Kansai Male 20-29 Kanto 30-39 Chubu 8
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Supports/Exhibitors, Associations
Sponsors: 15 Companies Exhibits : 48 Companies Cooperation: 13 Companies Support: 4 Authorities/1 Prefecture/ 1 City/2 Societies During niconico Chokaigi 2018 we had 15 Special Sponsors like NTT, 48 Exhibits and 13 Companies that cooperated with us! It has became a great success thanks to the support we received from Ministry of Internal Affairs and Communications (MIC), Ministry of Agriculture, Forestry and Fisheries (MAFF), Ministry of Defense (MOD), Agency for Cultural Affairs, Chiba Prefecture, Japan Net Creators Association (JNCA) and World Cosplay Summit. The continuation of Chokabuki was broadcasted on NTT, we also had a booth filled with cars by Suzuki Automobile Corporation during "Sang it" stage and many other amazing attractions! Special Sponsor : Suzuki Automobile Corporation Special Sponsor :NHN PlayArt Corporation Special Sponsor: NTT Sponsor: Japan Airlines CO., LTD. Go/Shogi supported by: Takara Leben CO., LTD. Choshrine supported by: YAMATO TRANSPORT CO., LTD. 9
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Questionnaire Results ①
Repeaters Exhibitors 64%(last time - 60%) Many companies continue to support us. ●How many times did you come to Chokaigi? First time Second time Third time Fourth time Fifth time 1. First time 36.0% 2. Second time 18.0% 3. Third time 16.0% 4. Fourth time 10.0% 5. Fifth time 14.0% 6. Sixth time or more 6.0% ●Why did you take part in the Exhibit? I am interested in the event. Visitors are interested in our products. I am interested in niconico douga service. We want to promote our new products. I have been in the past events too. Other ※Based on the answers we received. 10
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Questionnaire Results ②
Level of satisfaction of Exhibitors is 90%(last time - 80%) 80% of Exhibitors were satisfied with the event. ●Opinion on niconico Chokaigi 2018 by Exhibitors 90% are satisfied! Very satisfied Satisfied Neither Discontent Other Very discontent 1. Very satisfied 32.0% 2. Satisfied 58.0% 3. Neither 10.0% 4. Discontent 0.0% 5. Very discontent 6. Other ●Opinion of Booth Visitors 80% are satisfied! Very satisfied Satisfied Neither Discontent Other Very discontent 1. Very satisfied 28.0% 2. Satisfied 52.0% 3. Neither 14.0% 4. Discontent 6.0% 5. Very discontent 0.0% 6. Other ※Based on answers we received. 11
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Comments from Exhibitors
We got a lot of comments from our Exhibitors Industry type Comments Manufacturer The event was a blast! I’d like to take part in the next year’s event, too! We will make use of this experience next time and do our best to satisfy our customers even more! It was fun! Thank you! It was a good event! I’m satisfied! Best regards. It was amazing! Municipality I think it’s incredible that every year more than 150,000 people are coming to the event. It was so much fun! Can’t wait for the next year’s event! Food & Beverage Since we are satisfied we would like to consider to take part in the next year’s Exhibit as well! There’s something special about the event. Looking forward to the next one! I am grateful for the wonderful experience. Association Everything was just perfect! ※Based on answers received. 12
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Booth Exhibit Suggestion
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Price in Japanese yen (without tax) Live Broadcast implementation
Exhibit Plan Plan Price in Japanese yen (without tax) Live Broadcast implementation Content restrictions Wall’s height Form Exposure Chokaigi Special Site Guidebook Venue entrance sign Special Exhibitors 360m² 270m² \12,000,000 \9,000,000 Yes Stage Events allowed 6.0m separate Logo appearance 180m² 144m² \6,000,000 \4,800,000 adjoin 108m² 81m² \3,600,000 \2,700,000 4.5m General Exhibitors 54m² 36m² 27m² \1,800,000 \1,200,000 \900,000 Events allowed ※1 3.0m (max+30cm) Company name appearance - 18m² 9m² \600,000 \300,000 No Goods Sale/ Exhibit only ※Stage raising and any other floor changes are prohibited. ※¥ is a Japanese yen sign. ※Please contact us If you wish for a bigger area than 360m². ※Please be aware that there might be some small changes in the plan. 14
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Campaign Introduction
【Introduction benefits for new Exhibitors】 Recommend our event to the new companies! Introducing/Introduced Company will get 18m² for free!(9m² per each) 【Introducing Company】 For the Booth bigger than 18m² you will get additional 9m² for free 【Introduced Company】 For the Booth bigger than 18m² you will get additional 9m² for free + ●Accommodation condition campaign ・The campaign is limited for companies that have never taken part in the event before. ・It is limited to the booths bigger than 18m². ・Please note that the number of booths are limited. (Example: By choosing 27m² booth and introducing up to three new companies/we provide up to 27m² for free) ※Please make sure to ask us if the campaign is still running. ※We will prepare all needed documents. ※Please be aware that there might be some small changes in the plan. 15
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Booths at Tokaigi 2019 Get a special offer by applying for both: Tokaigi & Chokaigi Booths (only for Food & Beverage booths)! Tokaigi Exhibit Plan Regular Price (without tax) Price Pack (without tax) Restrictions Chokaigi Special Guidebook 81m² 54m² 36m² 27m² 18m² 9m² \2,250,000 \1,500,000 \1,000,000 \750,000 \500,000 \250,000 \1,800,000 (-450,000yen) \1,200,000 (-300,000yen) \800,000 (-200,000yen) \600,000 (-150,000yen) \400,000 (-100,000yen) \200,000 (-50,000yen) Food & Beverage sale only We will publish the names of all companies Deadline for application (Tokaigi 2019):August 10 (Fri) 15:00 ~ October 19 (Fri) 15:00 ●For more information please check “Tokaigi 2019 Partner Recruitment guidelines”. ●Please apply for both Events if you want to get a special offer. ●The promotion plan refers only to Tokaigi 2019. ●If you have any other questions please feel free to ask. About application ※Please be aware that there might be some small changes in the plan. 16
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About Live Broadcast/Events
Live Broadcasts are possible with more than 27m² space and Stage Events with 81m². We will Live Stream for Free Stages bigger than 108m². More than 27m² More than 81m² More than 108m² ●Event/Live Broadcast channel ●Stage Event ●Official Live Broadcast(Stream only) Inside-Booth Events/Live Broadcast OK! Raised-floor Stage/Live Broadcast OK! Free Stream OK! ※Image is for suggestion only. In case of 108m² large display Official Live Broadcast Stream Fee Free Performance criteria Chokaigi First day/Second day – sponsoring two programs (one program per day) Time limit for application December 14, 2018, until 3:00 pm ※We will Live Stream your performance without editing your sound or image. ※We can provide any equipment needed for Channel Live Broadcast (Free). ※Please be aware that there might be some small changes in the plan. 17
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Special Plan for Exhibitors
We are considering a special promotions for our Exhibitors. We are also thinking about organizing the Greeting Event & publishing the Official Guidebook. ●Beforehand promotion ●Official Guidebook We are considering a special promotions for Exhibitors. We can place the booth’s name and its description. ●Greeting Event Booths will be presented by our mascots! It is possible to display the food available at the event! ※Only onesie are possible. ※Pictures are just the idea, changes will be made later. ※Please not that that is a material from July 2018, some changes may occur later. 18
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Exhibitors area We are considering Halls 4-6 for the Exhibitors since we expect a lot of visitors to pass by the area. ●Chokaigi 2018(Makuhari Messe) maps ●Chokaigi 2018 4~6 Halls Booth Map Users flow Users flow 【Exhibitors area】 ※The area may be changed. Users flow Main Hall where we expect users flow. ※It is a material from last Chokaigi. 19
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Food Court & Local Governments Booths will attract many visitors.
Booth Introduction Food Court & Local Governments Booths will attract many visitors. ●Food & Beverage Booth (Food Court) ●Local Governments Booth ※Photos are from Chokaigi 2018. 20
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How to Apply 1st application time: August 10 (Fri) 15:00~October 31 (Wed) 15:00 2nd application time: October 31 (Wed) 15:00~December 14 (Fri) 15:00 Fill in the application and send us a scan. We will contact you if there are no problems with the application. ※ Please note that the original copy must be delivered before deadline. Application steps ※Important points about the application We will read your application carefully and decide whether we are interested in your offer. We will contact you about our decision. Please note that your application may be declined. 1st application benefits:You will be first to choose your booth’s location. 【Booth assignment】 Please check the rules below on booth assignment. There will be a lottery between the companies from the same category. 1.Companies that have applied during 1st application period in the past. ※ 2.Companies that have applied during 1st application period. 3.Companies that have applied during 2nd application period. (Booth will be assigned by lottery among companies of the same category) ※Companies with past records - Companies that have taken part in the previous editions of Chokaigi. ※Please wait for more details. ※Please be aware that there might be some small changes in the plan. 21
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Attention Points Please apply after reading the regulations.
Please feel free to ask any questions. ◆About Booths ・The price for booth does not include any decorations, electrical construction costs etc. It is a price for the space only. ・The booth size is 3m x 3m. ・Such places as stock, resting room, toilet are shared by all Exhibitors. (In case you would like a private room, there is an option of paid conference space). ・Selling, distribution, display and any other actions must be inside the booth space. Make sure to leave the corridor space open. ・Live Broadcasts are possible with more than 27m² space, but please note that stage raising and any other floor changes are prohibited if the space is smaller than 54m². ・Please contact us if you wish for a joint booth. ◆About Volume Limits ・The sound exposure limit at the booths is 80dB. Please be careful with acoustic musical instruments. ・Please make sure to put the speakers within your booth space. ・Be careful not to break the rules or we can make a decision to cancel your event. ◆About Electric capacity・Construction expense ・The management will take care of water supply and drainage, electricity supply installation etc. ・Electricity construction costs: 1.0kw or less – 10,000 yen (without tax), 1.01kw-1.0kw each – 10,000 yen (without tax). ・Electricity usage cost is 2,000 yen (without tax) /1.0kw. Price may change. ◆About Payment ・Payment deadline for booth space is May. Please note that we may ask for the advance payment. ・Payment deadline for all facilities is June. ・Payment can only be made through bank transfer. ◆Cancellation Fee ・If you decide to cancel your booth space, please be sure to read the rules below. We will ask you to pay the cancellation fee within 30 days. Cancellation fee: If applied before 31st January : 50% of booth price/ after 1st February 2019: 100% of booth price 22
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After Applying (Please note that there may be some changes)
2019 January February March April May June The end of April The end of May The end of June Revealing Chokaigi information to the public Explanatory meeting for Exhibitors, booth assignment Explanatory meeting for participants Required documents Deadline Sending Exhibitors pass, vehicle license etc. Emplacement・Construction niconico Chokaigi 2019 term 2019 Issue an invoice of Exhibit Payment deadline Disbanding of Staff Office, Issue an invoice of Exhibit Incidental expenses, payment deadline [At the beginning of February]Explanatory meeting for participants・Booth assignment Attendants:Exhibitors, Agencies Details:Greeting, Introducing necessary information for Exhibitors. [At the beginning of March]Explanatory meeting for participants Attendants:Construction Companies, Field Manager Details:The meeting will be about the management of the event. We will also talk about the additional costs of booths. Participation of Exhibitors is not necessary. ※Please be aware that there might be some small changes in the plan. 23
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Foundation Construction Prices(reference)
The following application will be accepted together with other documents. All details will be presented in Exhibitors Guidebook. 9m² booth price \160,000(without tax) 18m² booth price \270,000 (without tax) 27m² booth price \380,000 (without tax) [Standard equipment] Item Specification 9m² 18m² 27m² Price (without tax) \160,000 \270,000 \380,000 Construction Octanorm/Parapet Company name plate W1,800×H300 1 Floor Punch carpet (standard color/gray:NJ-5) Table W1,800×D450 2 3 Folding chair 2 4 6 Fluorescent lamp 40W 1 Power capacity trunk line 100V/1.0kW 100V/2.0kW Consent 100V (max 1.0kW) (max2.0kW) ※Please be aware that there might be some small changes in the plan. 24
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Foundation Construction Prices(reference)
We are selling the equipment package for Food Exhibitors. NEW!! [Standard equipment package for Food Exhibitors.] Item Specification 9m² 18m² 27m² Price (without tax) \200,000 \350,000 \450,000 Construction Octanorm/Parapet Company name plate W1,800×H300 1 Floor No punch carpet ※It is impossible to install a punch carpet. Table W1,800×D450 2 3 Folding chair 2 4 6 Fluorescent lamp 40W 1 Power capacity Trunk line 100V/1.0kW 100V/2.0kW Consent 100V (max 1.0kW) (max 2.0kW) Ceiling structure ※Necessary for Health center application Mesh 〇 Door Octanorm Tall-skirted panel Octanorm ※H700㎜ ※Please be aware that there might be some small changes in the plan. 25
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Paid Conference Space(reference)
The following application will be accepted together with other documents. All details will be presented in Exhibitors Guidebook. We are selling the Conference Space for participants who are using the big stage. 302-1 302-2 303-1 303-2 April 27 April 28 April 29 Room price 150,000 yen 325,000 yen 2 days (28, 29) 3 days Room price 550,000 yen 650,000 yen (without tax) 【Available dates and hours】 4/27 18:00 ~ 21:00 4/28, 29 7:00 ~ 21:00 ※Whoever comes first will be served first. ※Rooms 302, 303 are equipped with control panels. (Rooms 302, 303 are 194m² big/108 people) That is why they are a little smaller than the other rooms. ・・・Room for rent (※Rooms are assigned randomly) ※Please be aware that there might be some small changes in the plan. 26
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Outside Venue Sign Guide
The following application will be accepted with other documents. All details will be presented in Exhibitors Guidebook. We will sell the outside signs to event visitors. Exhibit Hall 7 8 6 5 4 3 2 1 8-2 8-1 7-2 7-1 2-2 2-1 1-2 1-1 3-2 3-1 4-2 4-1 Central Mall 1 Central Mall Banner 2 Central Mall Pole Sign Available to sell goods:other than 3-2, 4-1 Spec Material: wood panel+output sheet Size:W5000×H950 Completion:data output Sales unit 1 (both sides)/1 gate Entrance 10 gates Fee One gate - ¥440,000 (without tax) Spec Material:cloth Size:W2500×H1800 Completion:data output Sales unit 1 (one side)/1 gate Entrance 12 gates Fee One gate- ¥200,000 (without tax) ※The unit of display is in “mm”. 27
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Outside Venue Sign Guide
Glass sign Exhibit Hall 3 7 6 5 4 3 Spec Material:plastic sheet Size:W1400×H670 Completion:data output Install. site Halls 1~8 North Window (2 spots per 1 hall) Sales unit 2 (one side)/1 gate Entrance Four Fee One gate - ¥110,000 (without tax) Halls available to sell goods:1, 4,6,7 中央プラザ 4 Arcade Sign A 5 Arcade SignB 6 Central Plaza Banner Spec Material: tarpaulin Size:W1480_180×H2700 Completion:data output Sales unit 1 (one side)/1 gate Entrance Four Fee One gate - ¥220,000 (without tax) Spec Material: tarpaulin Size: W1500_180×H3500 b W1500_180×H3700 Completion:data output Sales unit 1 (one side)/1 gate Entrance Four Fee One gate - ¥230,000 (without tax) Spec Material: cloth Size:W900×H2100 Completion:data output Sales unit 1 (one side)/1 gate Entrance Four Fee One gate - ¥135,000 (without tax) ※The unit of display is in “mm” ※One company can use just one entrance/exit. 28
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Media Exposure/Ad Value
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Media Exposure Ad value: 2,082,270,000 yen Publicity: 6,107
●Equivalent Ad value and published number of cases Ad value: 2,082,270,000 yen Publicity: 6,107 ○TV: 145,525,000 yen ○Websites: 405,726,000 yen ○Newspapers・Magazines: 106,976,000 yen ○TV segments: 35 ○Websites entries: 6,011 ○Newspapers, Magazines entries: 61 ●Overseas Media Coverage/Influencers (TV / Websites) Associated Press(US/Kyodo News)、CBS(US/TV) TVGLOBO(Brazil/TV) 、JONE(France/TV ) 、 CCTV(China)、Tokyo Otaku Mode (US)、ANIME NEWS NETWORK(US)、 CDM News(Argentina) Japanese Station(Indonesia)etc. (Influencers) Natoo(Francre) 、Marjorie Le Noan(France)、 牛轰轰LZZ(China) 、人生肥宅x尊(Taiwan) 、 安啾咪(Taiwan)、 The Anime Man(Australia)、PeachMilky (Northern Ireland)、Tristan Junker(Germany) etc. ●Domestic Media Coverage (Main Media) National Newspapers, Sport Pages, Kyodo News, JiJi Press, TV/Broadcasting Stations, Tensai Company (NTV), SuperJChannel (NTV), News Bird (TBS), Shuichi (NTV), Sunday Japon (TBS), ZIP! (NTV), Mezamashi TV (Fuji), Ariyoshi Japon (TBS), Go Go Nama (NHK), Oha!4 (NTV) Yahoo! News, Excite News, livedoor News, Itmedia, CNET, HUFFPOST etc. 30
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Media Exposure(TV) Shown on 35 on-air segments for news related programs (featuring segments on Kabuki, Comedy shows, Vtuber, Politics and more). ■NHK General TV・Tokyo ■Nippon TV・Shuichi ■TBS・Sunday Japon ■Fuji TV・Mezamashi TV ■Nippon TV・Oha!4 ■TBS・Sunday Japon ■Asahi TV・Sunday LIVE!! ■Nippon TV・PON! ■Asahi TV・Wide Scramble 31
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Media Exposure(Newspaper/Magazines/WEB)
The information about Chokaigi is being placed regularly on 6 websites: Was also published in many Magazines/Newspapers:Chokabuki, Sachiko Kobayashi, Hifumi Kato・Shinjiro Koizumi etc. ■Sankei Sports ■Tokyo Chinichi Sports ■Sports Nippon ■Nikkan Sports ■Millennials 32
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SNS Exposure(twitter)
Shikoku Kansai Chubu Chugoku Kanto SNS Exposure(twitter) Number of tweets due to Chokaigi official account (in comparison to last year) Number of tweets connected to Chokaigi 2018: 1,967,817 Number of tweets Number of Retweets Gender Male Female year-over- year 102% year-over- year 171% Chokaigi (April 28) was Top Trend 1 until night! Age 10-19 20-29 30-39 40-49 The information is not in 100% accurate since it is rounded to the nearest unit. Number of hits on a website Number of Likes! year-over- year 194% year-over- year 176% ※Source of the data: AppApe 33
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Reaction of Influencers from Overseas
Natoo (France) More than 570,000 Likes! 牛轰轰LZZ (Beijing) Number of followers:9,260,000 Number of followers :2,800,000 安啾咪 (Taiwan) The Anime Man (Australia) 人生肥宅x尊 (Taiwan) JP Station (Indonesia) Number of followers :1,940,000 Number of followers :1,910,000 Number of followers :1,700,000 Number of followers :920,000 34
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