1. In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres
% Share Of “Total Minutes Spent” By Digital Category
Sports Category
News Category
Entertainment (TV-Type)
Left to your own devices
Source: VAB analysis of comScore Media Metrix Key Measures multi-platform (desktop + mobile) data, March 2018, based on total minutes within comScore defined categories – Sports, General News, Entertainment-TV. P2+ = (Desktop P2+, Mobile 18+)