1. The Media

2. Mass Media
Means of communication that are technologically capable of reaching most people and economically affordable to most.

3. Broadcast News Is Losing Ground to Cable and Satellite News

5. Equal-time rule
Promulgated by the FCC, required any station selling time to a candidate to sell time to other candidates at a comparable rate.

6. Fairness Doctrine
Promulgated by the FCC, required stations to carry some public affairs programming and to balance the points of view expressed.

7. TV is the Primary Source of News for Contemporary Americans

8. Contemporary Americans Consider TV Their Most Credible Source of News

9. Media Effects Selective Perception Minimal Effects Thesis
Agenda Setting
Priming
Framing
Persuasion

10. Comparative Approval Ratings For Related Presidents

11. Newspapers Endorse Republican Presidential Candidates More Often Than Democratic Candidates

13. The Networks Increasingly Ignore the National Political Conventions