1. X-mas Retail Desktop Why HP? Why HP Desktop? Why HP AIO? 1 Min Product Pitch

2. Wh y Partnering with HP ? Market Leadership HPs leadership Fortune 14 Company Leadership in virtually every market, customer segment, and region Operations in 170 countries, 43 currencies, 15 languages Customer Focus Consumer, SMB, Public Sector, and Enterprise 15,000 pre-sales and sales, 70,000 service partners in 170 countries 145,000 sales partners worldwide R&D Innovation 17,000+ patents, from print technology to molecular computing $3.6 billion annual R&D investment (third place in patents WW) HP Labs innovates beyond the roadmaps Financial Strength

3. Why HP Desktop ?

4. HP Confidential – NDA required Why bu y a deskt op ? Higher Performance More Robust Better Ergonomics Grows With Your Needs

5. Higher Performance Desktops feature faster processors which allow users to run their programs and perform tasks quicker More memory which means more applications can be opened at the same time for multi-tasking. Larger hard drives which allow for more storage of your multimedia content. With the same budget, you can get more bang for your buck. More Robust Desktops generally last longer due to their hardiness. Desktops are less susceptible to damage, wear and tear and theft because desktops are usually placed in an optimal position which rarely changes. HP desktops are designed for better ventilation to allow for much cooler operation and lower noise levels. This high reliability and robustness makes it ideal for families with young children as all HP desktops undergo stringent testing for long lasting performance. Better Ergonomics Desktops are designed ergonomically for prolonged use. A bigger monitor for desktops provides a higher degree of comfort, with less strain on the eyes viewing on larger displays. Desktop keyboards provide better comfort for users because the keys are comfortably placed and spaced. They can also be easily upgraded or replaced. Grows With Your Needs Desktops are easily scalable. Industry-standard spare parts ensure serviceability on all HP desktops. Desktops have many expansion options such as PCI expansion slots, drive bays and memory slots. This means that a desktop can be easily customised and upgraded according to your growing need. Accessories such as the monitor, keyboard, mouse etc are easily upgradable or replaceable. Comes with HP Value, Design, Innovation and Award-Winning Customer Support Why choose DESKTO P?

6. Why choose Best Value 1 3 2 4 Selling beyond the speeds and feeds The Emotion Design Innovation Software 5 Support ? HP Desktop

7. 1. HP Value HP Desktops offer the best value for every type of PC user HP Desktops are packed with features and offer the best value for money at each price point. All consumers are catered for. With a range of desktops, it is easy to find a HP desktop that has the best mix of features and functions. 2. HP Design HP Desktops offer a combination of aesthetics and functionality Clean, elegant and sleek design provides an attractive look and feel. Ease of use Frequently used drivers and ports are designed to remain hidden from view whilst remaining accessible Smartly integrated design to save space, and full-featured to meet your needs 3. HP Innovation With its heavy emphasis on R&D, HP is dedicated to continually improving its users experience 4. HP Software HP designs its own software suite from PC set up to Touchsmart Suite to deliver a unique & overwhelming experience 5. HP Award-Winning Customer Support HP owners receive unparalleled service support for their products (see Specific Support Slides) HP Total Care is an industry-leading, award-winning service, support program for a smooth PC ownership experience Standard warranty includes online support and downloading, software and driver downloads, real-time chat support, email assistance and one-year coverage for parts and labour. You can tailor and upgrade your warranty by purchasing add-ons to the basic warranty. HP deliver out of Warranty services Why choose DESKTO P?

8. HP Total Care Set Up HP Advisor & experience center HP Media Smart Suite HP Touchsmart HP Music Station HP Games Monitor your PC Welcome to your PC Discover, Play, & Enjoy digital world 1 2 4 5 3 HP Help & support Maintain your PC HP Portal Personal web browsing HP Updates HP Health Check Selling beyond the speeds and feeds The Experience Why HP Software ?

9. Why HP MediaSmart? Stunning Visual Design & Digital content interaction (Fan view Photo, Music) Watch TV programs, DVD & Blu-Ray movies in High-Def Get quick access to your photos, videos and music Rip and burn music, slideshows and playlists to DVD New in Summer 2010 Stunning HD quality movies with Premium DVD software Organize photos easily with facial recognition and people tagging – fast, accurate, convenient Share personal videos over YouTube Edit videos like a professional with backlight correction, noise reduction and shake minimization MediaSmart software is an all-in-one box of fun

10. OMNIFONE Platforms Supported Compaq Presario, HP G-Series, HP Pavilion & Touchsmart DescriptionOmnifone MusicStation offers a free 14-day trial with no Credit Card or other payment details required. Subscriptions (approx 10/month) are available on a monthly basis with unlimited access to millions of tracks from thousands of independent and local artists. Key Messages Keep your 10 favorite MP3 tracks at the end of the month with a paid subscription. Easily browse and find millions of songs. All your favorites from around the world or locally. Supported countries Countries supported: Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, UK. Omnifone MusicStationClient Application preloaded. Access via Start menu. (Access through MediaSmart planned) Watch Video: http://info.musicstationonline.com/hpmkt/en/about.htmlhttp://info.musicstationonline.com/hpmkt/en/about.html Why HP Music Station?

11. HPs award winning customer support website Phone, email & repair solutions Solve your problem fast Get help easily & quickly HP Total Care HP Help & support Maintain your PC Why choose HP Updates HP Health Check Consumer support forums Get tips & solutions Extended service plans Protect your product Suppor t ?

12. How HP Support Assistant works 12 HP Servers PhoneE-mailChat On the PC Find information and tools to answer your questions or solve your problems. Run automated diagnostics prior to contacting HP or partner Behind the scenes Automated maintenance (PC tune- up, updates, monitoring of PC health) User authorized automatic data transfer (No personal information is transferred.) Updates, drivers, fixes automatically sent User guides Troubleshootin g Online resources

13. HP beats Acer in: Superior phone support satisfaction Superior web problem resolution Convenient opening hours Easy Pick up and Return repair service Out of Warranty services Why choose Suppor t ?

14. Summer 2010 Retail Desktop PSG EMEA Category May 2010 Why HP AI O ?

15. HP Confidential – NDA required Why buy HP Desktops vs AIOs? DesktopsAIOs Scalability and expandability Up to 2 & Larger Monitors for more information to be displayed at once Better ergonomics mean a high degree of user comfort. Stylish Space-saving Clutter free All-in-one design means less wires

16. HP Confidential – NDA required Why Notebooks vs AIOs? NotebooksAIOs Mobility move from one room to another 3G compatibility possible Personnalisation Stickers, Special Edition Personal/Statutary object (Envy) Ergonomics Better confort with separate keyboard, higher monitor position & larger screen size Wireless or wired Keyboard Noise level Heat dissipation Robustness Design, components (HDD, ODD) Better Parental control Less mobility means More control Panel included Mobile techno can be used on both sides SHARED by BOTH

17. HP Confidential – NDA required Why Buy an HP Pavilion All-in- one pc? Energy-efficient and environmentally friendly Simple set up and start in 3 easy steps Clean and clutter-free workspace with AIO design Convenient access to entertainment media in an instant (HP MediaSmart) Sharper, more precise images with High Definition & Brightview display WHY HP AIO?

18. All-in-One Simplify Your Life…. Cords:13+ Cords:1 Space saving Clutter free Out of the Box experience Ease of use Speed & feeds WHY HP AIO?

19. HP Confidential – NDA required Enhanced digital experience with touch applications (HP TouchSmart software suite) Multi-touch gestures make work and play a more enjoyable experience Energy-efficient and environmentally friendly Clean and clutter-free environment with all-in-one design Compact sized convenience with full PC performance All-round entertainment with integrated High fidelity Audio & High definition Videos WHY HP TOUCHSMART? Ambient light to suit your moods

20. One Touch Access to all your entertainment (Touchsmart software suite) Strong visual appeal: Transparency, Vibrant colors, Interactive tiles Get organized easily with new to- do lists and calendar features Personalization of Menu, backgrounds, managing titles Extensive & intuitive range of Apps: Music, Video, Canvas, Photo Editing, Notes, Browser, Games, RSS, Clock…

21. 1 Min Product Pitch All HP Desktop portofolio, 1 page, 1 product, 1 min to convince

22. Desktop customer usage Performance Price Internet Photo Multimedia Video Multimedia touch Enthusiast Gaming Casual Gaming Hardcore Gaming Content Creation 299 1499

23. HP Compaq Desktops Compaq Simple, reliable and efficient computers for everyday usage at an affordable price.

24. Compaq SG3000 Target audience Cost Conscious Suited for families who need a value-for- money, simple computer for everyday computing needs Usage Everyday computing needs: Photo editing, internet & Office Key Selling Points Simple, efficient and reliable Great value for money Versatile enough for work and fun Expandable to grow with you Sell against ACER Aspire X3900 (SFF) Expandability Easy to find part upgrade Easy to repair & maintain Monitors 20 16:9 From 249 Built in speakers Anti Glare VGA & DVI HDCP Low spec panel

25. Target audienc e Cost Conscious Great for young children or senior citizens who need a computer for simple tasks. The all-in-one nature ensures that it helps keep the home clean and uncluttered. UsageInternet & Office Key Selling Points 20 Display 16:9 Space saving PC Easy to setup Energy Star Sell against eMachines EZ1600 18.5 Larger screen size From 299 Compaq Presario SG2000

26. HP Confidential – NDA required Why choos e ? HP Value HP Design HP Innovation HP Award-Winning Customer Support Bran d

27. HP Confidential – NDA required HP Pavilion Desktops HP G series HP Pavilion The fusion of elegant form and full-bodied function into an immersive PC experience, to be indulged from the comfort of home.

28. Target audience Cost Conscious Suited for families who need a value-for- money, simple computer for everyday computing needs Usage Everyday computing needs: Photo editing, internet & Office Key Selling Points Simple, efficient and reliable Great value for money Versatile enough for work and fun Expandable to grow with you Sell against ACER Aspire X3800 Expandability Easy to find part upgrade Easy to repair & maintain Monitors 20 16:9 21.5 16:9 From 399 HP G5000 Built in speakers Anti Glare VGA & DVI HDCP M1600 M3000 X3800

29. HP Pavilion Slimline S5000 Target audience Practical Enthusiast Right for students or the working professional who use their computer for work and play Usage Everyday work & entertainment Internet, office, entert., casual gaming Key Selling Points Full perf PC at ½ the size of a regular tower Affordable, space-saving & clutter-free Unlimited perf. with Core i7-i5 support Sell against ACER Aspire X3800 (SFF) Elegant design HP Mediasmart 3.0 HP total care advisor Monitors 23 16:9 21.5 16:9 (Printer) 20 16:9 (Printer) Built in speakers Anti Glare VGA & DVI HDCP From 399

30. HP Pavilion p6000 From 499 Target audience Early Mainstream Perfect for your family, it can serve as an entertainment hub or be used for daily activities Usage Everyday work & entertainment Internet, office, photo, video, casual gaming Key Selling Points Power, performance & connectivity Clean & elegant: sliding panel to hide ports Expandability (2HDD, 2ODD) Simple to maintain Special edition Bamboo Sell against ACER Aspire M56/M57 Elegant design Pocket Media bay HP Mediasmart 3.0 HP total care advisor Monitors 23 16:9 21.5 16:9 20 16:9 Built in speakers Anti Glare VGA & DVI HDCP

31. HP Pavilion Elite HPE From 799 Target audience Tech Enthusiast Made for the demanding users (Gamers, Prosumers, Creative amateurs), this PCs high end features ensure high-perf levels and multimedia experiences Usage Enthusiast gaming, content creation, PRO apps Key Selling Points Design Speed, Style, Performance Specs Core i5-i7, GTX 260 1.8GB, Raid 0,1 Architecture Mini Tower, Quiet, 460w PSU Sell against ACER Aspire M7711 Great shelf presence 460w power supply GTX260 1.8GB, 3D ready Intelligent fan speed control Monitors 27 16:9 25 16:9 23 16:9 white LED 23 16:9 Bright view DP & DVI, HDCP Dynamic CR Energy Star 5, Epeat Gold Accessories

32. HP All-in-One Desktops HP ALL-IN- ONEs The all-in-one solution which combines performance and design to enhance and enable your digital lifestyle.

33. BIGGER PICTURE. SMALLER FOOTPRINT. MEET THE LATEST EVOLUTION OF AiO. 19832007200920082010 Reintroduce an HP touch AiO. Revolutionize the HP TouchSmart PC experience. IQ500 IQ800 dx9000 Expand the HP TouchSmart experience and ecosystem. Launch the first HP AiO desktop PC with MediaSmart (non-touch). HP Pavilion AiO MS200 PC Launch the next generation HP AiO desktop PC with MediaSmart (non-touch). HP All-in-One PC Why choose HP AIO ? 30 YEARS EXPERIENCE IN TOUCH COMPUTING

34. HP All-in-One 200 Target audienc e Early Mainstream Suitable for the working female or families who need a 2nd PC to perform simple tasks. The all- in-one nature ensures that it helps keep the home clean and uncluttered. Usage Everyday computing Internet & Office Photo & Video editing Key Selling Points 21.5 Full HD 1080p, 30 degree tilt screen Fully Wireless Wall Mountable Integrated wifi, webcam, high fidelity speakers Media Smart Suite Energy Star, Epeat Gold Sell against Packard Bell oneTwo 20 Larger Screen size Wall mountable Media Smart suite (poor Touch experience) HP AIO experience, brand & support From 699

35. HP INTERNAL HP CONFIDENTIAL Total touch entertainment experience Integrated wireless networking for clutter-free computing Reduced energy usage with HPs power management technology Combine the best hardware and software in one product that fits anywhere. The 3 rd generation TouchSmart offers the most natural touch experience yet Connect to other video and game consoles HP TouchSmart 600 PC

36. Now Lets play!