1. Section 14.1 Section 14.2 Identify the technical needs of a Web server
Evaluate Web hosts
Compare and contrast internal and external Web hosting
Section 14.2
Select a Web site name
Register a domain name
Maintain a site’s page names and directory structure
Publish a Web site
Test a published Web site

2. Section 14.3 Identify techniques for publicizing Web sites
Insert meta tags
Identify techniques for increasing Web site traffic
Evaluate the use of cookies for targeted marketing

3. Web Servers Guide to Reading 14.1 Main Ideaspp
Web Servers
14.1
Guide to Reading
Main Ideas
Publishing a Web site involves transferring the site’s page files from a local computer to a Web server. Web hosts give customers access to Web servers in return for a fee.
Key Terms
publish
Web server
Web host
host
Web server clusters
internal Web hosting
external Web hosting

4. Web Servers The Technical Needs of a Web Server 14.1pp
Web Servers
14.1
The Technical Needs of a Web Server
When choosing a Web server to publish your site, consider:
CPU Power
Hard Drive Speed and Capacity
Communications Channel Bandwidth
Scalability
Reliability
Web server A powerful computer that maintains a constant connection to the Internet; stores Web pages and makes them available on the Internet. (p. 370)
publish To transfer files from a local computer to a remote Web server so that the Web site can be viewed over the Internet. (p. 370)

5. Web Servers The Technical Needs of a Web Server 14.1pp
Web Servers
14.1
The Technical Needs of a Web Server
Use the Folders Properties dialog box to determine the size of your Web site.

6. pp
Web Servers
14.1
Web Hosts
Many individuals and companies pay Web hosts to store their site for them.
For reliability, many large Web hosting companies provide Web server clusters to ensure that service will not be interrupted.
Web host A business that provides Web server space to customers for a fee (p. 371)
Web server cluster System that stores a Web site on multiple physical computers that act as a single virtual host. (p. 372)

7. Web Servers Internal Versus External Hosting 14.1pp
Web Servers
14.1
Internal Versus External Hosting
The decision to utilize internal Web hosting or external Web hosting depends on several factors:
Cost
Performance
Reliability
internal Web hosting When a company uses its own Web server to host its Web site. (p. 373)
external Web hosting When a company pays another business to host its Web sites. (p. 373)

8. pp
Web Servers
14.1
Activity 14A – Calculating Web Site Size and Bandwidth (p. 372)

9. The Publishing Processpp
The Publishing Process
14.2
Guide to Reading
Main Ideas
HTTP and FTP are the two main protocols used to transfer Web files to a Web server. Test your published site on different hardware and in different browsers.
Key Terms
InterNIC
case sensitive
directory structure
download
upload
cross-platform testing

10. The Publishing Processpp
The Publishing Process
14.2
Naming a Web Site
Naming a Web site is an important part of the process. Consider these guidelines:
Choose a logical name
Keep the site name short
Choose a unique name
Make sure you register your domain name at a Web site like InterNIC.
InterNIC A Web site providing information about the Web name registration process. (p. 376)

11. The Publishing Processpp
The Publishing Process
14.2
Reviewing Page Files and Folders
When you are ready to publish you site, you should verify folder names and directory structure.
Many servers are case sensitive, which can cause your pages to not connect correctly if your file names are not verified.
directory structure A hierarchy used to organize folders and the files contained in the folders; also called folder structure. (p. 377)
case sensitive Distinguishing between file names that contain uppercase and lowercase letters and those that contain only lowercase letters. (p. 376)

12. The Publishing Processpp
The Publishing Process
14.2
Transferring Files to a Server
There are two popular methods to transfer or upload Web files to a Web server.
HTTP
FTP
Virtually all Web servers use HTTP to access or download Web pages.
upload To transfer data from a client (user) computer to a server (p. 378)
download To transfer data from a file server to a client (user) machine. (p. 378)

13. The Publishing Processpp
The Publishing Process
14.2
Transferring Files to a Server
The publish log can help you track your file transfers to the FTP site.

14. The Publishing Processpp
The Publishing Process
14.2
Testing a Published Web Site
It is important to perform cross-platform testing on your Web site after you publish it to ensure that is displays and functions properly.
Make sure that you test it on various hardware configurations as well as on different browsers.
cross-platform testing The process of testing Web sites on a variety of computer hardware and software configurations to make sure that the site will function properly for different users. (p. 380)

15. The Publishing Processpp
The Publishing Process
14.2
Activity 14B – Publishing a Web Site Using FTP (p. 378)

16. Promoting a Web Site Guide to Reading 14.3 Main Ideaspp
Promoting a Web Site
14.3
Guide to Reading
Main Ideas
A published Web site serves little purpose if few people know about it. You can use different methods to promote your Web site.
Key Terms
publicize
spam
link trading
meta tag

17. Promoting a Web Site Publicizing Web Pages 14.3pp
Promoting a Web Site
14.3
Publicizing Web Pages
You can publicize your Web site through a variety of methods:
advertising
including spam
Print advertising
Link trading
Registering with search tools
Using meta tags
publicize The process of letting the general public know that your Web site exists and telling them how to access it. (p. 382)
spam Unsolicited messages. (p. 382)
link trading An agreement between Web site publishers to display a link to each other’s sites; inexpensive way to publicize Web sites. (p. 383)
meta tag A piece of HTML code that the Web author places in the page document to help search engines categorize the page; does not affect how the site is displayed. (p. 384)

18. Promoting a Web Site Increasing Web Site Traffic 14.3pp
Promoting a Web Site
14.3
Increasing Web Site Traffic
Most Web site publishers will want to expand their user base over an extended period of time. Some techniques to increase Web site traffic include:
Offer periodic sales and promotions
Give away prizes
Offer recognition

19. Promoting a Web Site Using Cookies for Targeted Marketing 14.3pp
Promoting a Web Site
14.3
Using Cookies for Targeted Marketing
Many Web publishers use cookies to gather information about their Web audience.
Businesses use cookies to target users that they think will want to know about a particular promotion or product.

20. pp
Promoting a Web Site
14.3
Activity 14C – Registering a Web Site with a Search Engine (p. 383)
Activity 14D Adding Meta Tags to a Web Site (p. 384)

21. Chapter 14
Resources
For more resources on this chapter, go to the Introduction to Web Design Web site at webdesign.glencoe.com.