1. Joseph Buckman Rich Yueh
BLINK

2. Introduction The first two seconds of thinking are powerful
Adaptive unconscious is the part of our brain that jumps to conclusions
Humans switch between conscious and unconscious thinking depending upon the situation
Getty Museum blunder

3. Discussion
Bed
Night
Dark
Warm
Tired

4. Thin slicing
Ability of our unconscious to find patterns in situations and behavior based on narrow slices of experience

5. DISCUSSION - RICH

6. Thoughts Thin slicing is not perfect
It seems that the only way to thin slice effectively is by being an expert

7. Be in command but out of control
Thoughts
Be in command but out of control

8. Discussion

9. Discussion
Space

10. Thoughts
Coke VS. Pepsi
Performing research can lead to over analyzing a problem or situation
Don’t let research and peer reviews discourage you

11. Questions?