1. The Strategic Content Alliance
A presentation on the work of the SCA

2. The Strategic Content Alliance
SCA IPR Toolkit
Naomi Korn
SCA IPR Consultant
24 November 2018

3. The Strategic Content Alliance
The Objectives of the SCA IPR Consultancy
November end of March 2009
Led by Naomi Korn and Professor Charles Oppenheim
Key objective – explore opportunities and obstacles presented by Intellectual Property Rights and licensing within the context of building a content framework
BUT – need to be realistically about expectations
Main areas of work:
Best practices and draft policy development
Licensing framework
Case Studies and Use Cases
Lobbying and advocacy
24 November 2018

4. The Strategic Content Alliance
Methodology
Scope the issues associated with IPR and licensing, such as the nature of the content, the diverse range of rights holders, the scale of the issue of orphan works and issues surrounding nomenclature.
Synthesise current best practices and exemplars
Evaluate potential gaps in best practices and make recommendations for follow up actions
Develop, where necessary best practice tools for adoption by SCA sponsors and their constituent members
Disseminate best practice tools to enable the development of an e-content framework of principles and good practices.
24 November 2018

5. The Strategic Content Alliance
Opportunities and Challenges: Public Sector Organisations
Vast range of organisations
Different governance structures
Different funding arrangements
Using different business models to support core activities
Varying approaches to access
Range of staff and “non staff”
24 November 2018

6. The Strategic Content Alliance
Shared IPR Issues: The Law
Aim to create a balanced framework
However, very few exceptions for users of great benefit
Does not address issue of orphan works
Uncertainty regarding legislation in force
Web 2.0 engagement and associated issues not covered
Ultimately, law restricts flow of content
24 November 2018

7. The Strategic Content Alliance
Opportunities and Challenges: The Content
Heterogeneity of content
Range of rights
Different rights holders: many rights holders unknown “orphans”
Content used for multi-purposes, by multiple stakeholders
Increasing role of the user
LACK OF STANDARIZATION, HARMONISATION AND UNKNOWN SCALE
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8. The Strategic Content Alliance
Opportunities and Challenges: The Flow of Content
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9. The Strategic Content Alliance
IPR Toolkit
Initial survey results:
Need for basic tools
Raise awareness of issues
Establish certain standards
Relevance of risk management processes
Issues, like CC licences need further information
Base upon which further tools will be built
24 November 2018

10. The Strategic Content Alliance
IPR Toolkit
BACKGROUND PAPERS
1.1 Briefing Paper on Creative Commons Licences
1.2 IPR and Web2.0 Factsheet
1.3 IPR and Legal Issues Factsheet
POLICY RELATED PAPERS
2.1 Draft Institutional IPR Policy Statements
2.2 IPR Licensing Blue Print for Funding Bodies and Recipients of Funding
PRACTICAL TOOLS
3.1 Getting Permissions Paper
3.2 IPR Risk Assessments, Rights Clearance and Rights Management
3.3 Terminology Toolkit Paper
3.4 Top Tips for Issuing Licences
3.5 Top Tips for Requesting Licences
3.6 IPR Model Consent Form
3.7 IPR Model Licence
3.8 Template Permission Form
24 November 2018

11. The Strategic Content Alliance
Next steps for IPR Toolkit
FAQs
Use Cases
Repurposing of existing material
Creation of new material as per feedback/needs
IPR Toolkit supported by charts and flowcharts to:
Ensure that toolkit is used and usable
Becomes part of project management and best practices
Provides various entry points for users with different skills and needs Lobbying and advocacy
24 November 2018

12. The Strategic Content Alliance
Next steps for SCA IPR Work
Case studies
Further dissemination events
Response to second Gowers consultation
Work as required
24 November 2018

13. The Strategic Content Alliance
That’s all folks!
Thank you for listening
Any questions or comments?
For further information please contact us at…..
Naomi Korn
Strategic Content Alliance, IPR Consultant
24 November 2018