1. 2016 NYC Marathon
By the numbers…

2. $1 $255 $347 Entry fee for the first marathon in 1970
This year’s entry fee for U.S. runners
$347
This year’s entry fee for foreign runners

3. 124 30% 175 Number of countries represented in this year’s marathon
Percentage of participating runners from outside
the U.S.
175
The 2016 race was broadcast in 175
countries and territories around the world

4. $2,500 82,172 51,995 Amount runners can raise with selected
charities to guarantee a spot in the race
82,172
People who paid a non-refundable $11 to enter a
lottery for a spot in the race. More than 75% are
rejected and will not receive a refund.
51,995
Nearly 60,000 runners started the race in 2016,
making it the biggest race ever held!

5. 51,388 84 88 According to early reports, 51,388 runners
finished this year’s race, also a record. 84
Oldest male finisher: Richard Gonzalez, 84,
of Los Angeles, in 7:18:47 88
Oldest female finisher: Bertha McGruder, 88,
of New York, in 7:30:15

6. $100,000 260,000 1 Million Prize money for both the men’s and women’s
winner of the race
260,000
Tourists expected for this year’s marathon week
1 Million
Over one million spectators typically line the
streets each year for the NYC Marathon

7. $415 M 275,000 $37.3 M The 2014 NYC Marathon created a $415 million
economic impact for the area, a number analysts
think could be eclipsed by this year’s race
275,000
Times the 2015 NYC Marathon Mobile App was
downloaded
$37.3 M
According to reports, it cost $37.3 million
to stage the 2014 marathon

8. $100 M $90 M $85.2 M Tata Consultancy Services paid $100 million for
The rights to serve as the title sponsor of the
race (in an 8 year deal signed in 2013)
$90 M
New Balance will replace Asics next year as a
major sponsor of the race, paying an estimated
$90 million over 11 years
$85.2 M
Revenue generated by the New York Road Runners
(the company responsible for staging the event)
last year (2015)

9. QUESTIONS FOR
Class Discussion

10. 1 2 3 What is the name of the company responsible
for staging the NYC Marathon? 2
Who is the title sponsor for this year’s NYC
Marathon? Why would they pay so much to be
the race’s title sponsor? 3
What is revenue and why is it important to
events like the NYC Marathon?

11. 4 5 6 How do organizers of the NYC Marathon generate revenue?
What is economic impact? What factors influence
economic impact? 6
How do events like the NYC Marathon impact
the local economy?

12. Sources