2. Managing Your Online Identity

3. You are not Katy Perry
“Pictures from last night, Ended up online, I’m screwed… Oh well!”

4. Why does it matter?
Exercise about Google/Facebook roommate before school
First Impression Bias
Today your first impressions are made online
Matters in a lot of contexts
-dating
-friendship
-graduate school admissions
-landlord
-etc.
But most importantly it matters in business… which is why we’re talking about this here at the career summit

5. Colleges Care
24%
Of college admissions officers have gone to an applicant’s Facebook or other social networking page to learn more about them.
*The survey was conducted in July and August 2011 as part of Kaplan Test Prep’s annual survey of admissions officers.

6. Employers Care
70%
of employers admit to having rejected a candidate based on information they found online.
*Microsoft Market Research “Online Reputation in a Connected World”, January 2010.

7. Employers Care

8. I’m leaving the Internet…
Strategy 1: Nuke Facebook – disappear
Strategy 2: Create a strong online presence
-better because it’s defensive (bad stuff pops up, less likely to get noticed)
-avoid confusion with someone who has the same name
-first impression bias used to your advantage

9. Let’s do this! Strategy 1: Nuke Facebook – disappear
Strategy 2: Create a strong online presence
-better because it’s defensive (bad stuff pops up, less likely to get noticed)
-avoid confusion with someone who has the same name
-first impression bias used to your advantage

10. How to create a strong presence?
Step 1: Decide what content you want online
Step 2: Clean up your current presence
Step 3: Build and maintain going forward

11. Deciding what you want online…
Have a reason for sharing
Understand that context matters
NMI is the new TMI

12. Three case studies

13. Cleaning up your past content…
Take an online inventory
Delete certain content you control
Ask others to remove content you don’t like
Use your privacy settings

14. Cleaning up your past content…

15. Cleaning up your past content…

16. Going forward… Set up a Google Alert (www.google.com/alerts)
Create positive content
Crosslink that content
Claim your name

17. Questions?